New York, New York, United States · On-site
$75k–$85k/yr
Business Overview IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across …
Skills: SQL, R, Python, Tableau, Power BI
New York, New York, United States · On-site
$130k–$150k/yr
Business Overview We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite peopl…
Skills: Integrated Planning, Strategic Direction, Consumer Intelligence, Market Intelligence, Communications Architecture
New York, New York, United States · On-site
Business Overview IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across …
Skills: Digital Media Planning, Negotiation, Campaign Management, Ad Serving Technology, Market Research
New York, New York, United States · On-site
$145k–$165k/yr
Role Description We are seeking a strategic, analytically driven, and people-focused Director, Business Analytics to join our team. Reporting to the VP, Business Analytics, this leadership role will drive advanced market…
Skills: Marketing Analytics, Media Measurement, Stakeholder Management, Team Leadership, Business Intelligence
New York, New York, United States · On-site
$145k–$165k/yr
Position Summary As Director, Growth Analytics you will be pivotal in managing the reporting and audience needs for a major client while also serving as a consultant to all Mediabrands planning stakeholders. In addition …
Skills: Growth Analytics, Digital Media Performance, Audience Strategy, Data Visualization, Attribution Modeling
Los Angeles, California, United States · On-site
Business Overview We are Rapport, an Out of Home - OOH - media agency part of Outdoor Media Group and we're known for the strength of our relationships. Rewarding Connections is at the heart of everything we do. It's all…
Skills: Negotiation, Organizational Skills, Analytical Skills, Media Planning, Communication
New York, New York, United States · On-site
$95k–$120k/yr
Business Overview We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite peopl…
Skills: Communications Planning, Integrated Planning, Stakeholder Management, Team Leadership, Client Relationship Management
New York, New York, United States · On-site
$110k–$120k/yr
Position Summary The Associate Director, Video Partnerships is a high-level client team specialist role at Initiative, requiring strong leadership and managerial skills. The role involves strong knowledge of the video sp…
Skills: National Broadcast Media Buying, Media Negotiation, Analytical Abilities, Quantitative Skills, Client Presentation
Boston, Massachusetts, United States · On-site
$110k–$120k/yr
Business Overview Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting th…
Skills: Media Planning, Client Relationship Management, Budget Management, Cross-Channel Media Strategy, Campaign Execution
New York, New York, United States · On-site
$70k–$75k/yr
Business Overview KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into …
Skills: Paid Social Media Management, Meta Ads Manager, Campaign Optimization, Budget Pacing, Performance Reporting
New York, New York, United States · On-site
$130k–$150k/yr
Business Overview We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite peopl…
Skills: Client Management, Project Management, Staff Development, Budget Management, Strategic Planning
New York, New York, United States · On-site
$110k–$120k/yr
Business Overview We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite peopl…
Skills: Integrated Planning, Communications Design, Stakeholder Management, Team Management, Client Relationship Management
New York, New York, United States · On-site
$90k–$105k/yr
Position Overview The Manager, Audience Analytics is responsible for maintaining campaign performance metrics, evaluating and/or developing business process, and networking data eco-systems as it relates to defining, des…
Skills: Audience Analytics, Data Visualization, Quantitative Analysis, Qualitative Analysis, Digital Data Interpretation
New York, New York, United States · On-site
$80k–$90k/yr
Position Summary The Manager, Video Partnerships is the base-level management role on the Video Partnerships team, with responsibilities including managing all National video buying activity, negotiating buys, checking p…
Skills: Video Buying, Media Negotiation, Client Relationship Management, Performance Tracking, Microsoft Excel
New York, New York, United States · On-site
$90k–$100k/yr
Business Overview KINESSO is a technology-driven performance marketing agency that provides actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our uniq…
Skills: Paid Social Strategy, Account Management, Performance Media, Budget Management, Data Analysis
New York, New York, United States · On-site
$110k–$120k/yr
Business Overview We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite peopl…
Skills: Integrated Planning, Communications Design, Client Relationship Management, Staff Management, Presentation Skills
New York, New York, United States · On-site
$70k–$75k/yr
Business Overview KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into …
Skills: SEO Strategy, Paid Search (SEM), Keyword Research, Technical SEO Audits, Google Ads
New York, New York, United States · On-site
$70k–$75k/yr
Business Overview KINESSO is the technology-driven performance marketing agency, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our uniqu…
Skills: Search Engine Optimization, Technical SEO, Content Strategy, Keyword Research, Competitive Analysis
Los Angeles, California, United States · On-site
$80/hr–$90/hr
Position Overview The Director, Video Partnerships oversees the Partnerships strategy, go to market approach and team for all National TV linear offerings as well as alternative video including in-cinema. The Director, V…
Skills: National Broadcast Media Buying, Media Negotiation, Partnership Strategy, Marketplace Intelligence, Data Analysis
New York, New York, United States · On-site
$67k–$75k/yr
Business Overview KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into …
Skills: Commerce Media Planning, Retail Media Networks, DSP Interface Functionality, Account Management, Media Buying
New York, New York, United States • On-site
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
The role involves manipulating large datasets to architect data flows and develop attribution models for marketing analytics. The analyst will create data visualizations and automation tools to generate actionable insights for clients' business and media goals.
Candidates need proficiency in SQL, R, Python, and data visualization tools like Tableau or Power BI. Experience with statistical modeling techniques and 1-3 years of analytics experience are required.
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
The Senior Analyst, Data Science will be responsible for driving key technology and modeling developments associated with marketing analytics in the media sector. This person will use sophisticated data science techniques to conduct statistical analysis against large volumes of data. The ideal candidate must be comfortable solving business problems by exploring large datasets, proactively communicate ideas and opportunities, and will contribute to the growth and development of an analytics team.
· Manipulate & architect large data sets to analyze our clients’ businesses across multiple dimensions (sales, brand equity, search interest, website visits, social media, advertising activities, etc.)
· Develop and maintain automation tools and ETL workflows with coding
· Build data flows and develop attribution models with multiple large data sources
· Contribute to the team’s AI Infrastructure development
· Create effective data visualization to illustrate critical insights and analysis
· Generate audience, campaign and market insights to affect improvements toward clients’ business and media goals
· Collaborate with research, ad-operation, programmatic, verification and investment teams to improve procedures and performance
· Contribute to the department’s overall capabilities and understanding of media and communications channels
· Experience in working with large datasets
· Knowledge of modelling techniques including Regression, Exponential Smoothing, ARIMA, Decision Tree, and/or Random Forest
· Data scripting/transformation and management experience
·Data visualization/dashboards experience (Tableau/Power BI/Datorama)
· Proficiency in SQL, R & Python
· Experience working with Analytical software and systems such as Tableau, Tableau Prep Flow, Alteryx, AWS, and/or Big Query
· Strong Expertise in Excel (Complex formula & data automation skills)
·Strong client reporting ownership experience
· 1-3 years’ experience required in Analytics
· Excel VBA coding preferred
· Strong analytical, critical thinking, and problem-solving skills
· Media Agency or Media Technology Background preferred
·AI Driven/automation experience preferred
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email [email protected].
A people-first, intelligence-driven global network empowering brands to their full potential.
Media was something people watched, listened to or read. Today, media is something people do. From their friends and family to their money to their favorite brands, media is how people connect with the things that matter most to them. We're inspired by this. But in this new era of media, figuring out what works means doing things differently. So that's what we do. We are in a constant state of testing, learning, and trying new things. Universal McCann (UM) is Australia's most awarded media agency. UM Australia has offices in Sydney, Melbourne, Brisbane and Canberra and employs more than 300 people. The agency is among the three largest in Australia, with annual media billings in excess of A$800 million. UM's clients include AMEX, Australian Government, ING, Kmart, Mattel, Energizer, and more. UM have been winning awards for our work and people for many years. Most recently, in 2021 UM won Campaign Asia Agency of the Year. UM is always interested to connect with prospective clients and talented people who are looking to join its growing team. Feel free to reach out and start a conversation.
Offices: 100 Chalmers Street, Level 2, Sydney, NSW 2010, AU · 15 William St, Level 9, Melbourne, Victoria 3000, AU · 29 Doggett St, Level 1, Fortitude Valley, Queensland 4005, AU · 54 Marcus Clarke St, Level 3, City, Australian Capital Territory 2601, AU
A people-first, intelligence-driven global network empowering brands to their full potential.
Media was something people watched, listened to or read. Today, media is something people do. From their friends and family to their money to their favorite brands, media is how people connect with the things that matter most to them. We're inspired by this. But in this new era of media, figuring out what works means doing things differently. So that's what we do. We are in a constant state of testing, learning, and trying new things. Universal McCann (UM) is Australia's most awarded media agency. UM Australia has offices in Sydney, Melbourne, Brisbane and Canberra and employs more than 300 people. The agency is among the three largest in Australia, with annual media billings in excess of A$800 million. UM's clients include AMEX, Australian Government, ING, Kmart, Mattel, Energizer, and more. UM have been winning awards for our work and people for many years. Most recently, in 2021 UM won Campaign Asia Agency of the Year. UM is always interested to connect with prospective clients and talented people who are looking to join its growing team. Feel free to reach out and start a conversation.
Offices: 100 Chalmers Street, Level 2, Sydney, NSW 2010, AU · 15 William St, Level 9, Melbourne, Victoria 3000, AU · 29 Doggett St, Level 1, Fortitude Valley, Queensland 4005, AU · 54 Marcus Clarke St, Level 3, City, Australian Capital Territory 2601, AU
