United Kingdom · Remote OK
$61k–$82k/yr
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: SEM, Paid Search, Performance Marketing, Google Ads, Bing Ads
County Kilkenny, Leinster, Ireland · Hybrid
$58k–$78k/yr
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: AWS, Python, JavaScript, Java, Go
Pune, Maharashtra, India · Hybrid
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: Technical Troubleshooting, Payroll Processing, HR Systems, Tax Support, HCM SaaS
Pune, Maharashtra, India · On-site
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: HCM Implementation, Business Requirements Gathering, HCM Configuration, User Acceptance Testing, Payroll
Seattle, Washington, United States · Hybrid
$184k–$265k/yr
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: Technical Program Management, Security Initiative Strategy, Stakeholder Management, Engineering Operations, Risk Management
Sunrise, Florida, United States · Hybrid
$207k–$298k/yr
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: Software Architecture, SaaS Design, Multi-tenancy, AI/ML Integration, MLOps
Australia · Remote OK
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: Sales Strategy, Sales Planning, Salesforce, Excel, PowerBI
Canada · Remote OK
$60k–$80k/yr
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: Outbound Prospecting, Lead Generation, Salesforce.com, Bilingual French and English, Strategic Account Planning
Canada · Remote OK
$60k–$80k/yr
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: Bilingual French/English, Outbound Prospecting, Lead Generation, Salesforce.com, LinkedIn Navigator
Noida, Uttar Pradesh, India · Hybrid
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: C#, .NET, Java, Python, JavaScript
Varna, Varna, Bulgaria · Hybrid
$20k–$27k/yr
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: Onsite IT Support, Desktop Support, Windows Deployment, macOS Deployment, Asset Management
Lowell, Massachusetts, United States · Hybrid
$130k–$186k/yr
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: Java, React, TypeScript, Microservices, Distributed Systems
Noida, Uttar Pradesh, India · On-site
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: Java, C#, .NET, Python, JavaScript
Lowell, Massachusetts, United States · Hybrid
$102k–$147k/yr
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: DevOps, CI/CD, Terraform, Ansible, Jenkins
San Francisco, California, United States · Hybrid
$130k–$186k/yr
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: Google Cloud Platform, High Availability Architecture, Infrastructure as Code, Google Kubernetes Engine, Cloud Resilience
San Francisco, California, United States · Hybrid
$130k–$186k/yr
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: Google Cloud Platform, GKE, Infrastructure as Code, High Availability Architecture, Cloud Resilience
Atlanta, Georgia, United States · Hybrid
$146k–$209k/yr
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: Generative AI, Agentic AI Systems, Large Language Models, Deep Learning, Python
Atlanta, Georgia, United States · Hybrid
$164k–$236k/yr
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: AI Strategy, Machine Learning, Agentic AI, MLOps, Enterprise Architecture
Alpharetta, Georgia, United States · Hybrid
$102k–$147k/yr
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: Kubernetes, GitOps, Go, Terraform, Ansible
Alpharetta, Georgia, United States · Hybrid
$102k–$147k/yr
Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo…
Skills: GoLang, Kubernetes, Terraform, Ansible, GitHub Actions
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Manage and optimize digital marketing channels across the EMEA region to drive awareness and pipeline growth. Lead the strategy and execution for paid search (SEM) and social media programs, ensuring alignment with regional go-to-market priorities.
Requires 4-7+ years of experience in SEM and performance marketing with a focus on EMEA markets. Must have hands-on expertise with Google Ads, Bing Ads, and a bachelor's degree in Marketing, Business, or a related field.
Why UKG:
At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.
We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.
About the Role
In the role of Lead Digital Program Manager for the EMEA market, this individual is responsible for managing, optimizing, and scaling our digital marketing channels to drive awareness, engagement, and pipeline for the EMEA priority regions defined in the Go-to-market plan. The Digital Program Manager (EMEA) is responsible for the strategy, execution and ongoing optimization of paid search programs across the EMEA region, including performance monitoring and data analysis to assess campaign effectiveness, optimize campaign mix, and identify opportunities for improvement. They will be responsible for reporting progress, measuring effectiveness, and optimizing the approach based on performance. In addition to leading SEM efforts, this role will oversee the strategy for EMEA social inclusive of the management and performance of EMEA social media channels, ensuring coordination across paid and organic digital touchpoints. This role manages end-to-end performance across critical digital marketing channels, ensuring alignment with regional go-to-market priorities to drive contribution and conversion of pipeline from the digital channels.
Primary Roles and Responsibilities
• Develop and execute SEM strategy across EMEA target regions, including Google Ads, Bing, and regional platforms
• Plan, launch, and optimize paid search (PPC) campaigns to drive traffic, conversions, and pipeline growth in EMEA key markets
• Manage and evolve EMEA social media channels (paid and organic), ensuring consistent messaging, engagement, and performance across platforms
• Oversee budget management, forecasting, and bid strategy across search programs to maximize ROI
• Conduct keyword research, localization, and competitive analysis tailored to EMEA markets
• Create, test, and optimize ad copy and landing page experiences, partnering with content and web teams
• Monitor campaign performance (CTR, CPC, conversion rate, pipeline contribution) and continuously optimize both search and social channel performance
• Deliver performance reporting and insights across digital channels to stakeholders
• Partner with regional field, content, and global awareness teams to align campaigns with GTM plans and business goals
• Ensure consistency between paid search, social programs, and broader campaign activations
• Stay current on regional market trends, platform updates, and best practices in SEM and social media
Required Qualifications:
• 4–7+ years of experience in SEM / paid search / performance marketing with exposure to EMEA markets or multi-region campaign management
• Hands-on expertise with Google Ads, Bing Ads, and marketing analytics tools, with working knowledge of social media platforms (e.g., LinkedIn) for both paid and organic programs
• Proven experience managing integrated digital programs across search and social channels, with a strong focus on driving pipeline and measurable business outcomes
• Demonstrated ability to manage budgets, forecasting, and performance optimization across multiple campaigns and regions
• Strong analytical and data-driven mindset, with experience translating performance insights into optimization strategies and actionable recommendations
• Experience working across stakeholders, field teams, and global marketing functions, with the ability to localize campaigns while maintaining brand consistency
• Solid understanding of content, creative, and landing page optimization across both search and social channels
• Excellent communication and collaboration skills, with the ability to clearly present performance insights to both technical and non-technical audiences
• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
Company Overview:
UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com.
UKG is proud to be an equal opportunity employer and is committed to promoting diversity and inclusion in the workplace, including the recruitment process.
Disability Accommodation in the Application and Interview Process
For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [email protected]
The pay range for this position is £60,600 to £81,850. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG’s benefits and rewards at https://www.ukg.com/about-us/careers/benefits
UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge.
UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge.
