Liverpool, England, United Kingdom · Hybrid
$75k–$80k/yr
About TLA TLA, an automotive marketing business founded 24 years ago, helps the world’s biggest car brands — Volkswagen, BMW, Ford and others — reach in-market buyers. Our consumer sites (Green.Car, Askaprice, Car Keys a…
Skills: Node.js, TypeScript, Next.js, React, System architecture
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Lead the technical design and architectural decisions for a new consumer-facing platform while building and owning backend services. You will also mentor senior engineers and shape the team's adoption of AI-first engineering practices.
Requires deep experience in Node.js, TypeScript, and full-stack development with a strong track record of managing complex, scalable systems. Candidates must demonstrate fluency in modern AI coding tools and possess the seniority to lead technical initiatives.
TLA, an automotive marketing business founded 24 years ago, helps the world’s biggest car brands — Volkswagen, BMW, Ford and others — reach in-market buyers. Our consumer sites (Green.Car, Askaprice, Car Keys and more) capture and qualify hundreds of thousands of car-buying intents annually, and our platforms validate and route those leads to the brands that want them.
We’re at an inflection point. We’re rebuilding our consumer-facing platform from the ground up on a modern Node.js stack, and we’re doing it as an AI-first engineering function.
We’re an established, profitable business with two decades of relationships at the heart of UK automotive marketing. The engineering rebuild reflects where we want the next decade to come from.
We’re hiring a Principal Full Stack Engineer to play a leading technical role in the rebuild and in shaping how the engineering function operates over the next several years.
You’ll be heavily weighted towards backend — designing services, data flows, and the integrations that make consumer journeys work at scale — while being credible across the full stack. You’ll set patterns others follow, make the architecture decisions that matter, and have real influence over how we build, not just what we build.
This is a role for someone who wants to do their best work on a platform that genuinely matters to the business, with the autonomy to shape it.
The engineering team is small and senior, and we’re in a deliberate hiring phase to grow it around the new platform and the AI-first practice. That makes this hire materially important — you’ll be one of a small group setting the tone for what comes next.
A few things make this role interesting right now. A new consumer facing platform is well underway — foundational architecture in place, plenty still to build — so there's real scope to shape what comes next. Alongside the platform, we're rebuilding the engineering team itself as an AI-first function and looking for people who can help define what that means in practice. The work reaches hundreds of thousands of car buyers and the biggest brands in automotive.
Seniority and compensation
This is a Principal-level role. Salary will be benchmarked at the upper end of the Principal Engineer range — competitive with what you’d expect from an established UK business hiring at this level.
We’re a Liverpool-based business with two days a week (Monday and Tuesday) together in our city centre office. The rest of the week is from home. For this role we’re looking for someone within commuting distance of Liverpool.
We’ve thought hard about location for this role and chosen hybrid over remote: the rebuild is at a stage where in-person design conversations matter, and we want our senior engineers in the room shaping the function as well as the code. You’ll work alongside our CEO and our product and technology leadership.
This role is open only to candidates with the right to work in the UK without sponsorship, now or in the future.
Connecting audiences with brands to deliver growth. Financial Times #FT1000, Sunday Times #TechTrack, #NorthernTech100
Since 2002, we've been connecting automotive brands with high-intent buyers, helping them sell more cars. We operate a network of unique automotive websites, each designed to cater to specific segments of the car buyer market. Our sites generate substantial volumes of high-quality leads that convert at industry-leading rates, connecting your brand with the right buyers at the right time. The rich audience insights we provide empower sharper, more informed decisions. We also help automotive brands eliminate common challenges like duplication and inconsistency, so your team spends less time on waste and more time on results. Trusted by the UK's most prominent and well-established automotive brands and their media agencies, representing over 75% of new vehicle sales, we provide unparalleled access to a vast pool of potential car buyers and the tools to drive real results. Recognised by Deloitte, the FT, and the Sunday Times as one of the fastest-growing technology companies in Europe, we combine proven scale with innovation. With offices in Liverpool and London, as well as remote team members across the country, our diverse and talented team includes developers, strategists, data specialists, marketers, and more. To learn more about our current vacancies or the company itself, visit tla.co.
Offices: Floor 13, 20 Chapel Street, Liverpool, Merseyside L3 9AG, GB
Connecting audiences with brands to deliver growth. Financial Times #FT1000, Sunday Times #TechTrack, #NorthernTech100
Since 2002, we've been connecting automotive brands with high-intent buyers, helping them sell more cars. We operate a network of unique automotive websites, each designed to cater to specific segments of the car buyer market. Our sites generate substantial volumes of high-quality leads that convert at industry-leading rates, connecting your brand with the right buyers at the right time. The rich audience insights we provide empower sharper, more informed decisions. We also help automotive brands eliminate common challenges like duplication and inconsistency, so your team spends less time on waste and more time on results. Trusted by the UK's most prominent and well-established automotive brands and their media agencies, representing over 75% of new vehicle sales, we provide unparalleled access to a vast pool of potential car buyers and the tools to drive real results. Recognised by Deloitte, the FT, and the Sunday Times as one of the fastest-growing technology companies in Europe, we combine proven scale with innovation. With offices in Liverpool and London, as well as remote team members across the country, our diverse and talented team includes developers, strategists, data specialists, marketers, and more. To learn more about our current vacancies or the company itself, visit tla.co.
Offices: Floor 13, 20 Chapel Street, Liverpool, Merseyside L3 9AG, GB
