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$121k–$151k/yr
Full-time
bachelor degree
Healthcare, Prescription Drug, Dental, Vision, Paid Time Off, Company Holidays
Posted 30d ago
~40 hrs/week
Responsibilities
Directly manage the Escalon and Heinz tomato portfolios for the Away From Home foodservice business. Develop brand strategies, lead B2B communications, and execute a three-year growth plan through cross-functional collaboration.
Requirements
Requires extensive marketing experience in CPG or agency settings focusing on foodservice or B2B initiatives. A bachelor's degree is preferred along with proven ability to lead cross-functional teams and manage complex marketing campaigns.
Full job description
Job Description
Job Purpose
This Brand Manager role will have direct ownership of the Escalon and Heinz branded tomatoes portfolio in our Away From Home foodservice business. You will be responsible for developing brand strategy, managing the portfolio, driving commercialization, and leading integrated B2B communications plans to accelerate growth. If you are passionate about building brands and delivering measurable results in the foodservice space, this is the role for you.
This role ensures operators and distribution partners experience our tomato brands consistently across Away From Home channels. You will also own a three-year growth plan for the portfolio, requiring intensive collaboration with internal stakeholders, including the Away From Home Tomatoes field sales team, innovation team, R&D, Finance, and external agency partners.
Essential Functions & Responsibilities
Business and Brand Strategy
· Apply business analytics (equity, share, volume and revenue drivers, competition) to develop insights and inform business decisions.
· Develop a strong partnership with Sales to deliver share growth.
· Deliver monthly consumption/share analysis with actionable recommendations to drive brand growth.
· Manage the overall tomato portfolio, including SKU rationalization, strategic prioritization, pack/price architecture, and updates to product catalogs.
· Nurture and evolve the equity of the Escalon brand, preserving its heritage as a premium tomato solution while driving relevance in foodservice markets.
Innovation & Renovation
· Develop and implement a three-year portfolio plan using operator insights and market trends.
· Partner closely with the Away From Home innovation team on format innovation to strengthen pipeline alignment with growth strategy.
· Lead commercialization of renovation and maintenance projects in partnership with R&D, Finance, and Project Management teams.
Brand Communications
· Own B2B communication strategy and execution for Escalon across Away From Home channels and foodservice partners.
· Plan and execute the Escalon’s trade show presence at events including Pizza Expo in partnership with Sales & Culinary, building on success in prior years.
· Deliver communication-driven partnership ideas that differentiate our brands and help win new business opportunities.
· Collaborate extensively with customer marketing and agency partners to bring strategic campaigns to life.
Expected Experience & Required Skills
· Extensive experience in marketing for a CPG company or working on agency side (advertising, consulting, media) supporting foodservice or B2B initiatives.
· Bachelor’s degree preferred.
· Demonstrated capability in marketing plan development, including situation assessment, strategy, and tactical planning.
· Strong experience in leading cross-functional teams with accountability for delivery in agreed timelines.
· Proven ability to manage multiple projects simultaneously.
· Solid experience in developing and executing marketing campaigns for B2B channels.
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$120,800.00 - $151,000.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact[email protected]for assistance.
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Offices: 200 E. Randolph St., Suite 7600, Chicago, IL 60601, US
FoodFast Moving Consumer Packaged GoodsCPGand Consumer Packaged GoodsMeat and PoultrySalesFood and BeverageTobaccoManufacturingFood Processing
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Offices: 200 E. Randolph St., Suite 7600, Chicago, IL 60601, US
FoodFast Moving Consumer Packaged GoodsCPGand Consumer Packaged GoodsMeat and PoultrySalesFood and BeverageTobaccoManufacturingFood Processing