Phường Lái Thiêu, Vietnam · Hybrid
Company Overview: Xora, part of TechX, is an AI-native platform business reimagining cloud operations for the agentic era. We are building an Agentic AI Factory on AWS — a platform of AI agents that run, optimize, and go…
Skills: Go-to-Market Strategy, AWS Marketplace, Enterprise Sales, Pipeline Generation, Partner Ecosystem Development
Phường Lái Thiêu, Vietnam · Hybrid
Company Overview: Xora, part of TechX, is an AI-native platform business reimagining cloud operations for the agentic era. We are building an Agentic AI Factory on AWS — a platform of AI agents that run, optimize, and go…
Skills: Go-to-Market Strategy, AWS Marketplace, Enterprise Sales, Pipeline Generation, Partner Ecosystem Development
Hanoi, Vietnam · On-site
Company Overview: At TechX, we are pioneers in delivering cutting-edge solutions that empower businesses to thrive in today’s digital landscape. With a strong focus on Cloud Transformation (AWS), Data Modernization, and …
Skills: Solution Selling, Consultative Selling, B2B Sales, Pre-sales, Technical Sales
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Define and execute the go-to-market strategy for Xora's AI-native platform, focusing on AWS Marketplace growth and new-logo acquisition across APAC. Lead the commercial engine by managing the sales funnel, driving AWS co-sell motions, and developing strategic partner ecosystems.
Requires 10-15+ years of experience in enterprise technology, cloud, or SaaS with a proven track record of scaling business lines from zero to repeatable revenue. Must possess deep expertise in AWS partner programs, marketplace mechanisms, and the ability to influence C-level stakeholders.
Xora, part of TechX, is an AI-native platform business reimagining cloud operations for the agentic era. We are building an Agentic AI Factory on AWS — a platform of AI agents that run, optimize, and govern enterprise cloud operations. Our AIOps and FinOps agent packs turn cloud operations from a manual, people-heavy function into an AI-operated one: detecting issues early, surfacing cost and performance findings, and acting under governed controls.
This is the next generation of managed services — not people watching dashboards, but AI agents operating the cloud, with humans governing the outcomes. Delivered through an AWS-native platform spanning marketplace, SaaS, agent packs, and managed services, Xora is moving from live enterprise pilots toward scaled commercial growth across APAC.
As we build out this business, we are looking for a commercially driven leader to define and execute our go-to-market strategy, drive customer acquisition, and establish repeatable revenue growth through AWS and partner ecosystems.
The Head of Go-to-Market – Cloud & AI (AWS) owns Xora's commercial growth strategy and turns platform capabilities into sustainable, repeatable revenue.
You will be the commercial leader for the Xora business — accountable for pipeline generation, new-logo acquisition, AWS Marketplace growth, partner-led demand generation, and managed-services attachment. You will work cross-functionally with Product, Marketing, Delivery, Finance, AWS stakeholders, and partner teams to build a scalable and repeatable go-to-market engine.
This is a hands-on, player-coach leadership role suited to someone who has successfully built a new cloud, SaaS, MSP, AI, or AWS-related business from the ground up and is comfortable operating in a fast-paced, entrepreneurial environment.
This role will suit a Commercial Director, Business Development Director, or Sales Director ready to own go-to-market for an AI-native platform business.
Go-to-Market Strategy & Business Growth
Define and execute the go-to-market strategy for Xora's platform, AWS Marketplace offerings, AI solutions, and managed services.
Build and own a healthy sales funnel with sufficient pipeline coverage to achieve revenue and new-logo targets.
Develop quarterly growth plans and run the GTM operating cadence — forecasting, pipeline reviews, and business reviews — to ensure predictable growth.
Drive new-logo acquisition through direct sales, partner-led motions, AWS co-sell, and marketplace channels.
Identify new market opportunities, customer segments, and strategic growth initiatives across APAC.
AWS Marketplace & Co-Sell Leadership
Lead AWS Marketplace commercialization and customer-acquisition strategy.
Develop strong relationships with AWS Partner Account Managers (PAMs), Partner Sales Managers (PSMs), Solution Architects, and field sales teams.
Drive AWS co-sell motions, joint account planning, and opportunity development.
Leverage AWS programs, incentives, marketplace mechanisms, and funding opportunities to accelerate pipeline and revenue.
Act as a key representative of Xora within the AWS partner ecosystem.
Partner Ecosystem Development
Work closely with Partner Sales and Partner Management teams to generate partner-sourced pipeline and expand market reach.
Develop strategic partnerships with cloud, technology, consulting, and managed-services partners.
Build scalable partner-led GTM programs that contribute to pipeline creation and customer acquisition.
Solution Commercialization
Work closely with Product Marketing, Product, Delivery, Managed Services, AWS, and Finance teams to ensure offerings are market-ready.
Shape solution packaging, value propositions, and sales-enablement materials, and align on pricing with Finance and Commercial Ops.
Align business, technical, and operational stakeholders to ensure successful customer acquisition and delivery outcomes.
Translate market feedback into product and service improvements.
Executive Reporting & Business Operations
Own executive-level reporting on pipeline health, conversion performance, managed-services attachment, and revenue growth.
Develop dashboards and business-performance metrics to support decision-making.
Provide strategic recommendations to leadership on growth opportunities, risks, and required investments.
Experience
10–15+ years in enterprise technology, cloud, SaaS, AI, consulting, managed services, or related commercial-leadership roles.
Proven track record of building a business line, market presence, or sales funnel from near-zero to repeatable revenue.
Demonstrated ownership of revenue targets, pipeline growth, and commercial performance.
Experience driving enterprise sales, business development, GTM strategy, or regional growth initiatives.
Strong experience engaging and influencing C-level stakeholders and enterprise decision-makers.
Comfortable operating in high-growth, ambiguous, or startup-like environments with limited resources.
Domain Expertise
Strong understanding of AWS, cloud modernization, managed services, SaaS, and platform business models.
Experience working with AWS partner programs, AWS Marketplace, co-sell motions, or cloud ecosystem partnerships.
Knowledge of partner-led sales motions and ecosystem-driven revenue generation.
Familiarity with enterprise procurement processes and cloud-consumption models.
Leadership & Commercial Skills
Strong business acumen with the ability to balance strategic thinking and hands-on execution.
Excellent stakeholder management, communication, negotiation, and presentation skills.
Ability to lead cross-functional initiatives involving Sales, Product, Marketing, Finance, and Delivery teams.
Data-driven mindset with experience managing forecasts, pipeline metrics, and business-performance indicators.
Nice to Have
Direct experience launching or scaling an AWS Marketplace business.
Experience with AWS co-sell programs, Marketplace Private Offers, CPPO, or partner funding mechanisms.
Background in Financial Services, Banking, Insurance, FinTech, or other regulated industries.
Experience working within AWS Premier/Advanced Partners, Managed Service Providers (MSPs), System Integrators (SIs), or cloud-native ISVs.
Exposure to AI, Generative AI, data platforms, cloud-native applications, or modernization programs.
Existing relationships within the AWS partner ecosystem across Southeast Asia or APAC.
Experience managing regional GTM initiatives across multiple markets.
AWS certifications or relevant cloud certifications.
Innovative Environment: A dynamic and collaborative work environment where innovation is encouraged.
Professional Growth: Opportunities for professional growth and development through continuous learning and exposure to cutting-edge technologies.
Competitive Package: Competitive salary and benefits package
Impactful Work: The chance to work on cutting-edge projects with industry-leading clients, making a tangible impact on their business success.
Apply now!
Due to the high volume of applicants, only shortlisted candidates will be contacted. We apologize for this inconvenience!
Pioneer Trusted Partner in Cloud, Data & GenAI
Founded in 2020, TechX is a Premier Partner of AWS in Vietnam, leveraging world-class cloud technology, data and advanced analytics, and cutting-edge generative AI solutions to help leading enterprises in Vietnam accelerate their digital transformation. Our core industry focus is banking, financial services, insurance (BFSI), retail, manufacturing, and supply chain. This broad industry expertise allows us to tailor our solutions to meet the unique needs of diverse sectors, driving innovation and efficiency across the board. Throughout our 5 years of Cloud, Data and GenAI innovation, we earned outstanding recognition for our innovative solutions and exceptional service. We’ve been globally recognized as Partner of the Year in 2021, 2022, and 2025; the first AWS Partner in Vietnam to achieve Cloud Migration & Modernization Competency, AWS Generative AI Competency, Data & Analytics Competency, and Cloud Operations Competency; and recently the first AWS Premier Partner in Vietnam. Now, we're dedicated to paying it forward by fostering the next generation of cloud, data, and ML/AI professionals. If you are looking for an environment where modern technology meets aspiring talent to build the future of the Vietnamese technology landscape, then TechX is your next destination.
Offices: 412 Đường Nguyễn Thị Minh Khai, Ho Chi Minh City, 72406, VN · NGO 86 Duy Tan, VMT Building, No.3, Lane 86, Duy Tan Str, Cau Giay Dist, Hanoi, Hanoi, Hanoi 770000, VN
Pioneer Trusted Partner in Cloud, Data & GenAI
Founded in 2020, TechX is a Premier Partner of AWS in Vietnam, leveraging world-class cloud technology, data and advanced analytics, and cutting-edge generative AI solutions to help leading enterprises in Vietnam accelerate their digital transformation. Our core industry focus is banking, financial services, insurance (BFSI), retail, manufacturing, and supply chain. This broad industry expertise allows us to tailor our solutions to meet the unique needs of diverse sectors, driving innovation and efficiency across the board. Throughout our 5 years of Cloud, Data and GenAI innovation, we earned outstanding recognition for our innovative solutions and exceptional service. We’ve been globally recognized as Partner of the Year in 2021, 2022, and 2025; the first AWS Partner in Vietnam to achieve Cloud Migration & Modernization Competency, AWS Generative AI Competency, Data & Analytics Competency, and Cloud Operations Competency; and recently the first AWS Premier Partner in Vietnam. Now, we're dedicated to paying it forward by fostering the next generation of cloud, data, and ML/AI professionals. If you are looking for an environment where modern technology meets aspiring talent to build the future of the Vietnamese technology landscape, then TechX is your next destination.
Offices: 412 Đường Nguyễn Thị Minh Khai, Ho Chi Minh City, 72406, VN · NGO 86 Duy Tan, VMT Building, No.3, Lane 86, Duy Tan Str, Cau Giay Dist, Hanoi, Hanoi, Hanoi 770000, VN
