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The role involves designing and optimizing end-to-end marketing automation programs and lead lifecycle processes using Adobe Marketo Engage. The specialist acts as a trusted advisor to translate business goals into scalable technology-driven marketing solutions.
Requires 4-9 years of experience in marketing automation with at least 3-5 years of hands-on expertise in Adobe Marketo Engage. A degree in Engineering or an MBA is required, along with technical proficiency in HTML, CSS, and CRM integrations.
Job Description
An Adobe Marketo Specialist is a marketing automation expert responsible for implementing, optimizing, and scaling Adobe Marketo Engage solutions to drive measurable business outcomes. The role combines deep platform expertise with consultative engagement to translate business objectives into effective marketing automation strategies
Responsibilities:
Design, implement, and optimize end-to-end marketing automation programs, including campaigns, nurture journeys, and engagement workflows.
Partner with stakeholders to understand business goals, analyze requirements, and recommend scalable Marketo-based solutions.
Manage lead lifecycle processes including scoring, segmentation, routing, and database governance.
Ensure seamless integration between Marketo and CRM platforms, maintaining data accuracy and sync efficiency.
Monitor campaign performance, conduct A/B testing, and deliver insights on marketing ROI and attribution.
Maintain platform health, troubleshoot issues, and enforce best practices for governance, scalability, and compliance.
Consultative & Behavioral Expectations
Act as a trusted advisor to clients/stakeholders, translating marketing goals into technology-driven solutions.
Provide strategic guidance on marketing automation maturity, campaign optimization, and process improvements.
Communicate effectively with cross-functional teams (Marketing, Sales, IT) and influence decision-making through data-driven insights.
Balance hands-on execution with solution design and stakeholder advisory across multiple engagements.
Required Skills & Qualifications
· 4 - 8+ years of experience in Marketing Automation, with 3 - 5+ years of hands-on expertise in Adobe Marketo Engage.
Strong understanding of CRM integrations, data management, and marketing operations.
Technical proficiency in HTML/CSS and familiarity with APIs/integration frameworks.
Strong analytical and problem-solving skills with experience in campaign performance tracking and ROI measurement
Excellent stakeholder communication and consulting skills to align technology with business outcomes
Certification in Adobe Marketo Engage (preferred)
Mandatory skill sets
Adobe Marketo, Campaign, HTML, CSS, Marketing automation,
Preferred skill sets
Years of experience required
4 - 9 yrs
Education Qualification
BE/BTech/MBA/
Education (if blank, degree and/or field of study not specified)
Degrees/Field of Study required: Bachelor of Engineering, MBA (Master of Business Administration)Degrees/Field of Study preferred:Certifications (if blank, certifications not specified)
Desired Languages (If blank, desired languages not specified)
At PwC, we help clients drive their companies to the leading edge. We’re a tech-forward, people-empowered network with more than 370,000 people in 149 countries. Across audit and assurance, tax and legal, deals and consulting we help build, accelerate and sustain momentum. Find out more at www.pwc.com. PwC: Audit and assurance, consulting and tax services PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Content on this page has been prepared for general information only and is not intended to be relied upon as accounting, tax or professional advice. Please reach out to your advisors for specific advice.
Offices: 1 Embankment Place · 300 Madison Ave, New York, NY 10017, US · 1730 Pennsylvania Ave NW, Washington, DC 20006, US · 8 Cross St, Singapore, Singapore 048424, SG · Paseo de la Castellana, 259B, Madrid, Community of Madrid 28046, ES
At PwC, we help clients drive their companies to the leading edge. We’re a tech-forward, people-empowered network with more than 370,000 people in 149 countries. Across audit and assurance, tax and legal, deals and consulting we help build, accelerate and sustain momentum. Find out more at www.pwc.com. PwC: Audit and assurance, consulting and tax services PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Content on this page has been prepared for general information only and is not intended to be relied upon as accounting, tax or professional advice. Please reach out to your advisors for specific advice.
Offices: 1 Embankment Place · 300 Madison Ave, New York, NY 10017, US · 1730 Pennsylvania Ave NW, Washington, DC 20006, US · 8 Cross St, Singapore, Singapore 048424, SG · Paseo de la Castellana, 259B, Madrid, Community of Madrid 28046, ES
