Romania · Remote Solely
About Plateful Plateful is a fast-growing DTC premium titanium cookware brand. We build innovative, high-quality kitchen products and obsess over customer experience. We move fast, operate lean, and value ownership, spee…
Skills: Email Marketing, SMS Marketing, Customer Lifecycle Management, Retention Strategy, LTV Growth
Estonia · Remote Solely
About Plateful Plateful is a fast-growing DTC premium titanium cookware brand. We build innovative, high-quality kitchen products and obsess over customer experience. We move fast, operate lean, and value ownership, spee…
Skills: Email Marketing, SMS Marketing, Customer Lifecycle Management, Retention Strategy, LTV Growth
Latvia · Remote Solely
About Plateful Plateful is a fast-growing DTC premium titanium cookware brand. We build innovative, high-quality kitchen products and obsess over customer experience. We move fast, operate lean, and value ownership, spee…
Skills: Email Marketing, SMS Marketing, Customer Lifecycle Management, Retention Strategy, LTV Growth
Georgia, United States · Remote OK
About Plateful Plateful is a fast-growing DTC premium titanium cookware brand. We build innovative, high-quality kitchen products and obsess over customer experience. We move fast, operate lean, and value ownership, spee…
Skills: Email Marketing, SMS Marketing, Customer Lifecycle Management, Retention Strategy, LTV Growth
Serbia · Remote Solely
About Plateful Plateful is a fast-growing DTC premium titanium cookware brand. We build innovative, high-quality kitchen products and obsess over customer experience. We move fast, operate lean, and value ownership, spee…
Skills: Email Marketing, SMS Marketing, Customer Lifecycle Management, Retention Strategy, LTV Growth
Lithuania · Remote Solely
About Plateful Plateful is a fast-growing DTC premium titanium cookware brand. We build innovative, high-quality kitchen products and obsess over customer experience. We move fast, operate lean, and value ownership, spee…
Skills: Email Marketing, SMS Marketing, Customer Lifecycle Management, Retention Strategy, LTV Growth
Italy · Remote Solely
$60k–$90k/yr
Plateful is a fast-growing US e-commerce brand selling non-toxic cookware and kitchen appliances. You will own our product pipeline from concept to launch: briefing and managing external industrial designers, packaging d…
Skills: Product Pipeline Management, Industrial Design Briefing, Packaging Design Management, Commercial Analysis, Costing
Serbia · Remote Solely
$60k–$90k/yr
Plateful is a fast-growing US e-commerce brand selling non-toxic cookware and kitchen appliances. You will own our product pipeline from concept to launch: briefing and managing external industrial designers, packaging d…
Skills: Product Pipeline Management, Industrial Design Briefing, Packaging Design Management, Commercial Analysis, Costing
Poland · Remote Solely
$60k–$90k/yr
Plateful is a fast-growing US e-commerce brand selling non-toxic cookware and kitchen appliances. You will own our product pipeline from concept to launch: briefing and managing external industrial designers, packaging d…
Skills: Product Pipeline Management, Industrial Design Briefing, Packaging Design Management, Commercial Analysis, Costing
Portugal · Remote Solely
$60k–$90k/yr
Plateful is a fast-growing US e-commerce brand selling non-toxic cookware and kitchen appliances. You will own our product pipeline from concept to launch: briefing and managing external industrial designers, packaging d…
Skills: Product Pipeline Management, Industrial Design Briefing, Packaging Design Management, Commercial Analysis, Costing
Spain · Remote Solely
$60k–$90k/yr
Plateful is a fast-growing US e-commerce brand selling non-toxic cookware and kitchen appliances. You will own our product pipeline from concept to launch: briefing and managing external industrial designers, packaging d…
Skills: Product Pipeline Management, Industrial Design Briefing, Packaging Design, Commercial Analysis, Costing
Tel-Aviv, Tel-Aviv District, Israel · Hybrid
Plateful is a fast-growing direct-to-consumer kitchen brand focused on premium, safety-tested cookware and food preservation products designed for healthier, longer-lasting kitchen use. We are building products for peopl…
Skills: Calendar Management, Executive Support, Travel Coordination, Google Workspace, Executive Communication
Israel · Remote Solely
Plateful is a fast-growing direct-to-consumer kitchen brand focused on premium, safety-tested cookware and food preservation products designed for healthier, longer-lasting kitchen use. We are building products for peopl…
Skills: Calendar Management, Executive Support, Travel Coordination, Google Workspace, Executive Communication
Portugal · Remote Solely
We’re looking for a Full Stack Developer who has experience with frontend conversion, backend automation, and data-driven optimization. You’ll build high-performing landing pages and checkout experiences, set up accurate…
Skills: HTML5, CSS3, JavaScript, Node.js, Shopify
Portugal · Remote Solely
We’re looking for a Full Stack Developer who has experience with frontend conversion, backend automation, and data-driven optimization. You’ll build high-performing landing pages and checkout experiences, set up accurate…
Skills: HTML5, CSS3, JavaScript, Node.js, Shopify
Spain · Remote Solely
We’re looking for a Full Stack Developer who has experience with frontend conversion, backend automation, and data-driven optimization. You’ll build high-performing landing pages and checkout experiences, set up accurate…
Skills: HTML5, CSS3, JavaScript, Node.js, Shopify
Spain · Remote Solely
We’re looking for a Full Stack Developer who has experience with frontend conversion, backend automation, and data-driven optimization. You’ll build high-performing landing pages and checkout experiences, set up accurate…
Skills: HTML5, CSS3, JavaScript, Node.js, Shopify
Czechia · Remote Solely
We’re looking for a Full Stack Developer who has experience with frontend conversion, backend automation, and data-driven optimization. You’ll build high-performing landing pages and checkout experiences, set up accurate…
Skills: HTML5, CSS3, JavaScript, Node.js, Shopify
Czechia · Remote Solely
We’re looking for a Full Stack Developer who has experience with frontend conversion, backend automation, and data-driven optimization. You’ll build high-performing landing pages and checkout experiences, set up accurate…
Skills: HTML5, CSS3, JavaScript, Node.js, Shopify
North Macedonia · Remote Solely
We’re looking for a Full Stack Developer who has experience with frontend conversion, backend automation, and data-driven optimization. You’ll build high-performing landing pages and checkout experiences, set up accurate…
Skills: HTML5, CSS3, JavaScript, Node.js, Shopify
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The role is responsible for owning the end-to-end customer lifecycle, driving retention revenue and LTV through email and SMS channels. This includes managing automated flows, directing an external agency, and analyzing performance data to optimize customer journeys.
Candidates must have over 4 years of DTC e-commerce email/SMS experience with a proven track record of managing retention for 8-figure brands. Strong analytical skills and experience managing external vendors are essential.
About Plateful
Plateful is a fast-growing DTC premium titanium cookware brand. We build innovative, high-quality kitchen products and obsess over customer experience. We move fast, operate lean, and value ownership, speed, and accountability.
The Role
We're hiring a Retention & Lifecycle Lead to own the customer lifecycle of Plateful end-to-end.
This is not a project management or coordinator role. You will be responsible for the performance, strategy, and growth of our email and SMS channe, as well as managing all the customer communication pipeline. Execution support comes from an external agency (for now), but you are the owner of the outcome, not the person waiting on the agency's next update.
You set strategy, identify opportunities, make decisions, and hold the agency accountable for execution. The agency is an extension of your team, not the driver of the program.
You report directly to the CMO.
Key Responsibilities
Revenue & Retention Ownership
Lifecycle Marketing & Automation
Product Education & Returns Reduction
Strategic Performance Analysis
This is one of the most important parts of the role. You must be able to identify why campaigns, flows, offers, and segments perform the way they do, not just report the numbers.
Agency & Vendor Leadership
Deliverability & List Health
Campaign Planning & Execution
Reporting & Forecasting
Tools & Platforms
Ideal Candidate
Bonus Points
Must Have
We help busy parents ensure their child eats their greens with no pushback.
Plateful offers a comprehensive platform that helps shape healthy food habits from an early age, with tools for parents to promote a positive relationship with food and prevent future health issues. Plateful includes a food plate loaded with technology, individualized software, and interactive learning modules.
Offices: chicago, il, US
We help busy parents ensure their child eats their greens with no pushback.
Plateful offers a comprehensive platform that helps shape healthy food habits from an early age, with tools for parents to promote a positive relationship with food and prevent future health issues. Plateful includes a food plate loaded with technology, individualized software, and interactive learning modules.
Offices: chicago, il, US
