Marketing Campaign Operations Strategist Location: Remote Department: Marketing Reports to: Senior Manager, Marketing GTM Why Join Omnicell? At Omnicell, we are transforming the future of healthcare through innovative te…
Pittsburgh, Pennsylvania, United States · Remote OK
$100k–$110k/yr
Mid level$170M raised
Marketing Campaign Operations Strategist Location: Remote Department: Marketing Reports to: Senior Manager, Marketing GTM Why Join Omnicell? At Omnicell, we are transforming the future of healthcare through innovative te…
Marketing Campaign Operations Strategist Location: Remote Department: Marketing Reports to: Senior Manager, Marketing GTM Why Join Omnicell? At Omnicell, we are transforming the future of healthcare through innovative te…
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$140k–$150k/yr
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Sr Marketing Manager (GTM) (Individual Contributor) Location: Remote Department: Portfolio Marketing Reports to: Senior Manager, Marketing (GTM) Why Join Omnicell? At Omnicell, we are transforming the way healthcare orga…
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Saint Petersburg, Florida, United States · On-site
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One Piece Card Operator The One Piece Card Operator will report to the shift Production Supervisor and will set up and run a One-Piece machine. The One Piece Card Operator will identify, troubleshoot, and correct machine…
Skills: Machine operation, Troubleshooting, Quality control, Documentation, Material handling
Pharmacy Technician Glad you’re here. Before you scroll, thanks for considering Omnicell as the place where you can empower your career and help transform pharmacy to dramatically improve patient care. If any of this spa…
Skills: Pharmacy technician, Medication dispensing, Customer service, Data entry, Active listening
Pharmacy Technician Glad you’re here. Before you scroll, thanks for considering Omnicell as the place where you can empower your career and help transform pharmacy to dramatically improve patient care. If any of this spa…
Skills: Pharmacy operations, Patient care, Medication dispensing, Customer service, Data entry
Why Join Omnicell? At Omnicell, we are transforming how healthcare organizations operate by creating innovative solutions that improve business outcomes and customer experiences. As a Contract Advisor, you will serve as …
Why Join Omnicell? At Omnicell, we are transforming how healthcare organizations operate by creating innovative solutions that improve business outcomes and customer experiences. As a Contract Advisor, you will serve as …
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$100k–$110k/yr
Full-time
bachelor degree
Posted 11d ago
~40 hrs/week
Remote in Boston, Massachusetts, United States, Pittsburgh, Pennsylvania, United States
Responsibilities
The Marketing Campaign Operations Strategist will build, configure, and launch multi-channel marketing campaigns using Salesforce Marketing Cloud Account Engagement. They will also collaborate with cross-functional teams to ensure operational excellence, data integrity, and measurable business impact through scalable automation.
Requirements
Candidates must have a bachelor's degree and at least 3 years of experience in marketing operations or demand generation. Proficiency in Salesforce Marketing Cloud Account Engagement and experience with B2B lifecycle email programs are required.
Full job description
Marketing Campaign Operations Strategist
Location: Remote Department: Marketing Reports to: Senior Manager, Marketing GTM
Why Join Omnicell?
At Omnicell, we are transforming the future of healthcare through innovative technology that empowers providers, improves operational efficiency, and enhances patient outcomes. As a Marketing Campaign Operations Strategist, you will play a critical role in bringing our demand generation and account-based marketing strategies to life. This is an opportunity to combine marketing technology expertise, operational excellence, and data-driven execution to deliver impactful campaigns that accelerate pipeline growth across Omnicell’s portfolio. You’ll collaborate with cross-functional marketing, digital, and sales stakeholders while helping build scalable programs that create measurable business impact.
What You’ll Do
Drive Campaign Execution Excellence
As a Marketing Campaign Operations Strategist, you will serve as the operational engine behind Omnicell’s multi-channel marketing programs by:
Building, configuring, testing, and launching campaigns within Salesforce Marketing Cloud Account Engagement (MCAE), including email programs, landing pages, forms, nurture journeys, and automated workflows.
Translating go-to-market strategies into scalable Revenue Lifecycle Management (RLM) automation that supports buyer progression through awareness, consideration, and decision stages.
Partnering closely with Demand Generation and GTM Planning teams to transform campaign briefs into fully operational and production-ready programs.
Managing campaign deployment timelines and ensuring flawless execution across multiple concurrent initiatives.
Supporting paid media activation across Google Ads, LinkedIn Ads, and social channels in collaboration with Digital Marketing teams.
Coordinating end-of-life (EOL) and product sunset communications, including audience segmentation, campaign logistics, execution timelines, and stakeholder alignment.
Maintaining campaign execution logs, status reporting, milestone tracking, and cross-functional handoffs to ensure transparency and accountability.
Ensure Quality, Compliance & Data Integrity
Execute comprehensive quality assurance processes for all campaign assets, including rendering validation, link testing, audience verification, suppression management, and Salesforce CRM integration checks.
Maintain high standards of data hygiene across MCAE and Salesforce CRM systems.
Monitor campaign workflows to identify operational bottlenecks and opportunities for process improvement.
Establish and uphold repeatable operational standards that improve campaign consistency, scalability, and execution quality.
Support Optimization & Continuous Improvement
Execute and document A/B and multivariate testing initiatives focused on subject lines, messaging, creative assets, and calls-to-action.
Analyze operational performance and recommend enhancements that improve campaign efficiency and effectiveness.
Troubleshoot marketing automation issues, Salesforce synchronization challenges, and campaign delivery problems, ensuring timely resolution and thorough documentation.
Drive operational best practices that improve speed-to-market while maintaining exceptional quality standards.
Who You Are
Minimum Qualifications
Bachelor's degree in marketing, business, communications, or related field
3+ years of experience in marketing operations, campaign operations, or demand generation execution
Working knowledge of HTML and CSS for email troubleshooting and template modifications.
Experience managing or supporting paid digital campaigns through Google Ads and LinkedIn Campaign Manager.
Familiarity with social media management and publishing platforms such as Oktopost.
How You’ll Elevate at Omnicell
At Omnicell, success is defined not only by what we accomplish, but by how we work together to achieve it. As a Marketing Campaign Operations Strategist, you will embody our Elevate Behaviors through the following actions:
Collaborate
Build trusted partnerships across Demand Generation, Digital Marketing, GTM Planning, Sales Operations, and Product Marketing teams.
Foster alignment and transparency across campaign stakeholders to ensure successful execution.
Inspire
Bring a customer-first mindset to campaign delivery.
Influence operational excellence by promoting best practices, quality standards, and continuous improvement.
Develop
Continuously expand your expertise in marketing automation, CRM technologies, campaign analytics, and digital marketing execution.
Share knowledge and help elevate operational capabilities across the marketing organization.
Execute
Demonstrate ownership and accountability for campaign delivery timelines, launch readiness, and execution quality.
Prioritize effectively while managing multiple programs and competing deadlines.
Impact
Drive measurable business outcomes through scalable campaign operations and marketing automation excellence.
Identify opportunities to streamline workflows, improve efficiency, and enhance the buyer experience through data-driven optimization.
Work Conditions
Remote-based role.
Up to 25% travel for team meetings, customer engagements, industry events, or business-related activities.
Base Compensation: $72456 to $134560
(Actual compensation is subject to variation due to such factors as location, education, experience, and skillset. We offer a comprehensive benefits package, including medical, dental and vision plans covering eligible US employees and dependents, voluntary wellness and employee assistance programs, life insurance, disability, retirement plans with matching, and paid time off.)
A leader in transforming the pharmacy care delivery model
Industry
Hospitals and Health Care
Company size
1,001-5,000 employees
Founded
1992
Headquarters
Fort Worth, Texas
LinkedIn followers
94,183
Total funding
$170M
Omnicell is transforming pharmacy and nursing care through outcomes-centric solutions designed to optimize clinical and business outcomes across all settings of care. Our comprehensive portfolio of robotics and smart devices, intelligent software workflows, and data and analytics, all optimized by expert services are helping healthcare facilities worldwide to reduce costs, improve labor efficiency, establish new revenue streams, enhance supply chain control, support compliance, and move closer to the industry vision of the Autonomous Pharmacy. To learn more, visit omnicell.com.
Offices: 4220 North Fwy, Fort Worth, Texas 76137, US · 2003 Gandy Blvd. North, St. Petersburg, Florida 33702, US · 500 Cranberry Woods Drive, Cranberry Township, Pennsylvania 16066, US · 725 Sycamore Dr, Milpitas, California 95035, US · 51 Pennwood Pl, Warrendale, Pennsylvania 15086, US
Patient Safety and Operational efficiencyHospitalHealth CareMedical
A leader in transforming the pharmacy care delivery model
Industry
Hospitals and Health Care
Company size
1,001-5,000 employees
Founded
1992
Headquarters
Fort Worth, Texas
LinkedIn followers
94,183
Total funding
$170M
Omnicell is transforming pharmacy and nursing care through outcomes-centric solutions designed to optimize clinical and business outcomes across all settings of care. Our comprehensive portfolio of robotics and smart devices, intelligent software workflows, and data and analytics, all optimized by expert services are helping healthcare facilities worldwide to reduce costs, improve labor efficiency, establish new revenue streams, enhance supply chain control, support compliance, and move closer to the industry vision of the Autonomous Pharmacy. To learn more, visit omnicell.com.
Offices: 4220 North Fwy, Fort Worth, Texas 76137, US · 2003 Gandy Blvd. North, St. Petersburg, Florida 33702, US · 500 Cranberry Woods Drive, Cranberry Township, Pennsylvania 16066, US · 725 Sycamore Dr, Milpitas, California 95035, US · 51 Pennwood Pl, Warrendale, Pennsylvania 15086, US
Patient Safety and Operational efficiencyHospitalHealth CareMedical