Wake Forest, North Carolina, United States · On-site
Learfield is seeking a proven General Manager (GM) to lead our Sports Properties team and serve as the primary Learfield liaison to the university’s Athletics Department. This position plays a central role in overseeing …
Skills: Sponsorship Sales, Sports Marketing, Team Leadership, Partnership Management, Strategic Planning
Irvine, California, United States · On-site
$250k–$300k/yr
We are the leading media and technology company powering college athletics— holding the largest first-party college athletics fan database in the world. Our platform connects fans, schools, and brand partners across the …
Skills: Data Strategy, Data Architecture, Data Governance, Artificial Intelligence, Product Management
Irvine, California, United States · On-site
$250k–$300k/yr
We are the leading media and technology company powering college athletics— holding the largest first-party college athletics fan database in the world. Our platform connects fans, schools, and brand partners across the …
Skills: Data Strategy, Data Architecture, Data Governance, AI Strategy, Product Management
Iowa City, Iowa, United States · On-site
Learfield Amplify represents over 70 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with more than 200 on-site sales personnel dedicated to serving these respect…
Skills: Sales management, Staff training, Coaching, Mentoring, Revenue generation
Iowa City, Iowa, United States · On-site
Learfield Amplify represents over 70 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with more than 200 on-site sales personnel dedicated to serving these respect…
Skills: Sales management, Staff training, Mentoring, Coaching, Revenue generation
United States Air Force Academy, Colorado, United States · On-site
Learfield is seeking a part-time Associate Coordinator to support on-campus operations for one of our Sports Properties. This role is critical to delivering on our partnership commitments and supporting game day executio…
Skills: Customer Service, Sales, Marketing, Written Communication, Verbal Communication
Irvine, California, United States · On-site
$185k–$200k/yr
This role leads growth and market expansion for Paciolan's Performing Arts segment, driving revenue, market share, and client engagement. It owns the full sales lifecycle — from pipeline development through complex deal …
Skills: Business Development, Strategic Planning, Pipeline Management, Contract Negotiation, Revenue Forecasting
Irvine, California, United States · On-site
$185k–$200k/yr
This role leads growth and market expansion for Paciolan's Performing Arts segment, driving revenue, market share, and client engagement. It owns the full sales lifecycle — from pipeline development through complex deal …
Skills: Business Development, Strategic Planning, Pipeline Management, Contract Negotiation, Revenue Forecasting
Irvine, California, United States · On-site
$70k–$75k/yr
Paciolan is hiring a Marketing Automation Specialist to serve as a critical technical and strategic resource for our clients. In this role, you will ensure clients fully understand and effectively leverage our marketing …
Skills: Marketing Automation, Email Marketing, Eloqua, Client Relationship Management, Campaign Execution
Irvine, California, United States · On-site
$70k–$75k/yr
Paciolan is hiring a Marketing Automation Specialist to serve as a critical technical and strategic resource for our clients. In this role, you will ensure clients fully understand and effectively leverage our marketing …
Skills: Marketing Automation, Email Marketing, Eloqua, Client Relationship Management, Campaign Execution
Nacogdoches, Texas, United States · On-site
Learfield is actively seeking a Partnership Solutions Coordinator to work on campus. Our Coordinators are essential to Learfield and our properties’ success. We are looking for an experienced and well-organized Coordinat…
Skills: Communication, Organization, Sales Support, Relationship Management, Microsoft Office
Irvine, California, United States · On-site
$100k–$120k/yr
Paciolan is seeking a Business Intelligence Engineer to join our Product Engineering team. This is an exciting opportunity for someone who thrives at the intersection of live events, analytics, and modern cloud data plat…
Skills: SQL, Snowflake, AWS, Tableau, Python
Irvine, California, United States · On-site
$100k–$120k/yr
Paciolan is seeking a Business Intelligence Engineer to join our Product Engineering team. This is an exciting opportunity for someone who thrives at the intersection of live events, analytics, and modern cloud data plat…
Skills: SQL, Snowflake, AWS, Tableau, Python
Dallas, Texas, United States · On-site
We’re seeking a motivated and relationship-driven sales professional to join our growing sponsorship team. If you thrive in a collaborative environment and are excited to contribute to revenue growth through both renewal…
Skills: Sponsorship Sales, Relationship Management, Pipeline Development, Proposal Negotiation, CRM Systems
Stillwater, Oklahoma, United States · On-site
The Supervising Producer is a critical creative leader responsible for developing, producing, and shooting a wide range of content in partnership with the university. This role is expected to be actively involved in hand…
Skills: Video Production, Directing, Shooting, Content Strategy, Team Leadership
Ogden, Utah, United States · On-site
We’re seeking a motivated and relationship-driven sales professional to join our growing sponsorship team. If you thrive in a collaborative environment and are excited to contribute to revenue growth through both renewal…
Skills: Sales, Relationship Management, Sponsorship Sales, Pipeline Development, Negotiation
Stillwater, Oklahoma, United States · On-site
Cowboy Sports Properties/LEARFIELD is seeking a proactive, relationship-driven NIL Partnership Solutions Manager to lead the day-to-day activation of Name, Image, and Likeness (NIL) partnerships on campus. This role conn…
Skills: Sponsorship Activation, NIL Partnerships, Influencer Marketing, Account Management, Project Management
Norman, Oklahoma, United States · On-site
Learfield is seeking a part-time Associate Coordinator to support on-campus operations for one of our Sports Properties. This role is critical to delivering on our partnership commitments and supporting game day executio…
Skills: Customer Service, Sales, Marketing, Written Communication, Verbal Communication
Ogden, Utah, United States · On-site
Learfield is actively seeking a part-time Associate Coordinator to work on campus. Our highly valued Coordinators are a critical piece of our puzzle! Without their contributions, the property could not deliver on its com…
Skills: Event Operations, Customer Service, Sales, Marketing, PowerPoint
Jacksonville Beach, Florida, United States · On-site
We are seeking a seasoned, collaborative professional to support the strategy, commercialization, and business development of high-value collegiate sponsorship assets, including naming rights, jersey patches, field and c…
Skills: Business Development, Sponsorship Sales, Strategic Partnerships, Commercialization Strategy, Asset Valuation
Wake Forest, North Carolina, United States • On-site
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The General Manager serves as the primary liaison between Learfield and the university's Athletics Department to oversee multimedia rights and corporate partnerships. They are responsible for leading the property team, driving revenue through sponsorship sales, and managing annual budgets and business plans.
Candidates must have at least 8 years of experience in sponsorship sales, sports marketing, or a related B2B revenue-generating role. A proven track record of leadership, complex partnership management, and financial oversight is required.
Key Responsibilities
Serve as the primary liaison between Learfield and the university’s Athletics Department, Athletic Director, and university leadership.
Oversee the execution of the multimedia rights agreement and ensure alignment with the university’s values, brand standards, and strategic priorities.
Lead the property team, including sales and activation staff, providing coaching, performance feedback, and professional development.
Achieve individual and team revenue goals by selling integrated sponsorship packages using traditional, digital, social, and experiential platforms.
Cultivate and sustain strong relationships with local, regional, and national sponsors as well as key university stakeholders.
Collaborate with the Team S/VP and corporate support teams (e.g., marketing, research, digital, legal) to optimize sales strategy and execution.
Develop and manage annual budgets, business plans, and forecasts that ensure property-level accountability and financial performance.
Represent Learfield in key meetings, campus initiatives, and local events to promote partnership visibility and university engagement.
Model and foster a positive, inclusive, and team-first culture across the property and broader organization.
Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both Learfield and the university.
Minimum Qualifications:
8+ years of experience in sponsorship sales, sports marketing, or a related B2B revenue-generating role, with a strong track record of driving results.
Demonstrated ability to lead teams and manage others, including experience hiring, coaching, and developing high-performing talent.
Proven success managing complex partnerships and serving as a strategic liaison to executive-level stakeholders, ideally within sports, media, or higher education.
Strong understanding of integrated marketing solutions, including traditional, digital, social, and experiential channels.
Financial acumen to manage budgets, interpret performance metrics, and drive profitability.
Comfortable navigating change and ambiguity in a fast-paced environment.
Excellent relationship-building, presentation, and communication skills — able to influence and collaborate effectively across internal and external groups.
Strong organizational skills and attention to detail; ability to manage multiple priorities and meet deadlines.
High level of integrity, professionalism, and sound judgment.
Preferred Qualifications:
Previous experience working with or around collegiate athletics
Bachelor’s degree from an accredited four-year college or university
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
Powering the connection of fans to the brands & experiences they love in sports and live events.
LEARFIELD is a leading media, data, and technology services company with an unparalleled footprint in college sports and live events. We offer our partner institutions, brand sponsors, and fans unmatched access to premier media and content, as well as data-driven solutions across our digital and technology platforms, brand management and marketing programs, multimedia rights strategies, NIL expertise, and ticketing/fundraising services. LEARFIELD’s business lines serve every fan touch point – from tickets and licensed merchandise, to digital content and mobile apps, to sponsor and brand engagement, to in-venue experiences – providing a 365-day, 24/7 connection to consumers and fans. Our passionate team members are grounded in our company values to build trust, be fans of one another, power tomorrow, create & connect communities, and have fun. Career opportunities shared via LinkedIn and on our website include openings across the country and all of our business lines: LEARFIELD Amplify, LEARFIELD multimedia rights, CLC, Paciolan, SIDEARM, and MogoSME. We have corporate offices in Plano, TX (HQ); Atlanta, GA; Jefferson City, MO; Winston-Salem, NC and Irvine, CA.
Offices: 2400 Dallas Parkway, Suite 500, Plano, TX 75093, US
Powering the connection of fans to the brands & experiences they love in sports and live events.
LEARFIELD is a leading media, data, and technology services company with an unparalleled footprint in college sports and live events. We offer our partner institutions, brand sponsors, and fans unmatched access to premier media and content, as well as data-driven solutions across our digital and technology platforms, brand management and marketing programs, multimedia rights strategies, NIL expertise, and ticketing/fundraising services. LEARFIELD’s business lines serve every fan touch point – from tickets and licensed merchandise, to digital content and mobile apps, to sponsor and brand engagement, to in-venue experiences – providing a 365-day, 24/7 connection to consumers and fans. Our passionate team members are grounded in our company values to build trust, be fans of one another, power tomorrow, create & connect communities, and have fun. Career opportunities shared via LinkedIn and on our website include openings across the country and all of our business lines: LEARFIELD Amplify, LEARFIELD multimedia rights, CLC, Paciolan, SIDEARM, and MogoSME. We have corporate offices in Plano, TX (HQ); Atlanta, GA; Jefferson City, MO; Winston-Salem, NC and Irvine, CA.
Offices: 2400 Dallas Parkway, Suite 500, Plano, TX 75093, US
