Burlington, Ontario, Canada · Hybrid
Employee Type: Permanent Become a changemaker with Islamic Relief Canada! Join our team and work towards our mission to mobilize Canadians to transform more lives around the world in the most trusted manner. About the De…
Skills: Direct Marketing, Email Marketing, Salesforce Marketing Cloud, Salesforce CRM, Donor Journey Strategy
Burlington, Ontario, Canada · Hybrid
Employee Type: Permanent Become a changemaker with Islamic Relief Canada! Join our team and work towards our mission to mobilize Canadians to transform more lives around the world in the most trusted manner. About the De…
Skills: Fundraising Strategy, People Management, Stakeholder Relationship Management, Budget Management, Event Planning
Montreal, Quebec, Canada · On-site
Employee Type: Fixed Term (Fixed Term) Become a changemaker with Islamic Relief Canada! Join our team and work towards our mission to mobilize Canadians to transform more lives around the world in the most trusted manner…
Skills: Community Relations, Fundraising, Volunteer Management, Event Planning, Stakeholder Management
Ontario, Canada · Hybrid
Employee Type: Permanent Become a changemaker with Islamic Relief Canada! Join our team and work towards our mission to mobilize Canadians to transform more lives around the world in the most trusted manner. About the De…
Skills: Fundraising Strategy, Major Gift Management, Donor Stewardship, Partnership Development, Team Leadership
Canada · Hybrid
Employee Type: Permanent Become a changemaker with Islamic Relief Canada! Join our team and work towards our mission to mobilize Canadians to transform more lives around the world in the most trusted manner. About the De…
Skills: Fundraising Strategy, Community Engagement, Donor Stewardship, Staff Management, Budget Planning
Halifax, Nova Scotia, Canada · Hybrid
Employee Type: Temporary Become a changemaker with Islamic Relief Canada! Join our team and work towards our mission to mobilize Canadians to transform more lives around the world in the most trusted manner. About the De…
Skills: Fundraising, Community Relations, Volunteer Management, Event Planning, Stakeholder Management
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The Direct Marketing Specialist plans and optimizes personalized donor communications across email, WhatsApp, and direct mail to drive acquisition and retention. They leverage Salesforce Marketing Cloud to create data-driven donor journeys and monitor campaign performance through detailed analytics.
Candidates need a Bachelor's degree in Marketing, Communications, or a related field with 3–5 years of experience in direct marketing or fundraising. Proficiency in Salesforce Marketing Cloud and CRM is required, along with strong analytical and communication skills.
Become a changemaker with Islamic Relief Canada! Join our team and work towards our mission to mobilize Canadians to transform more lives around the world in the most trusted manner.
About the Department:
Join our dynamic Marketing Department, where creativity meets purpose. Our team is dedicated to crafting compelling campaigns and content that inspire and engage our community. We strive to amplify our mission, drive donor engagement, and create meaningful impact through innovative strategies and storytelling.
Job Purpose:
The Direct Marketing Specialist is responsible for planning, executing, and optimizing personalized donor communications across email, WhatsApp, direct mail, and other direct-response channels. This role plays a critical part in donor acquisition, retention, stewardship, and revenue growth by creating data-driven, segmented donor journeys that deliver the right message to the right supporter at the right time.
Working closely with the copy, digital marketing, creative, and data teams, the Direct Marketing Specialist leverages Salesforce Marketing Cloud and CRM insights to build meaningful donor experiences that strengthen engagement, increase lifetime value, and deepen supporter loyalty.
Essential Duties & Responsibilities:
Donor Journey Strategy & Personalization
Design and manage segmented, personalized donor journeys across multiple products.
Develop lifecycle communications for donor acquisition, onboarding, cultivation, retention, reactivation, upgrade, and monthly giving conversion.
Create audience segmentation strategies based on donor behavior, giving history, interests, demographics, engagement levels, and campaign responses.
Identify opportunities to improve donor experience through automation, personalization, and journey optimization.
Email Marketing & Marketing Automation
Build, schedule, test, and deploy email campaigns using Salesforce Marketing Cloud.
Develop automated email journeys that support fundraising campaigns, stewardship initiatives, emergency appeals, and donor retention efforts.
Manage email audience segmentation, data extensions, subscriber lists, and automation workflows.
Conduct A/B testing on subject lines, content, calls-to-action, timing, and audience segments.
Monitor email deliverability, engagement metrics, and conversion performance.
WhatsApp & Direct Mail Communications
Develop and execute WhatsApp communication strategies that complement donor journeys.
Analyze performance and optimize messaging to increase engagement and donor response.
Coordinate donor mailings including appeals, acknowledgements, stewardship pieces, impact reports, and campaign communications.
Collaborate with internal stakeholders and external vendors to manage production timelines and mailing schedules.
Campaign Performance & Analytics
Monitor and report on key performance indicators including open rates, click-through rates, conversion rates, donor retention, average gift value, and revenue generated.
Build dashboards and reports to measure campaign effectiveness and donor journey performance.
Use data insights to identify trends, opportunities, and optimization strategies.
Provide recommendations to improve donor engagement and fundraising outcomes.
Qualifications & Competencies:
Education & Experience
Bachelor's degree in Marketing, Communications, Fundraising, Business, or related field.
3–5 years of experience in direct marketing, email marketing, fundraising marketing, or donor communications.
Experience using Salesforce Marketing Cloud and Salesforce CRM.
Experience managing automated marketing journeys and audience segmentation.
Experience within the nonprofit or fundraising sector is considered an asset.
Knowledge, Skills and Attributes
Strong understanding of donor lifecycle marketing and relationship-building strategies.
Expertise in email marketing best practices, automation, and personalization.
Experience managing multi-channel direct marketing campaigns.
Strong analytical skills with the ability to interpret data and translate insights into action.
Excellent project management and organizational skills.
Strong written communication and copy editing abilities.
Knowledge of privacy legislation and communication compliance requirements.
Success Measures
Increased donor retention and donor lifetime value.
Growth in email and WhatsApp engagement rates.
Improved conversion rates across donor journeys.
Increased revenue generated through direct marketing channels.
Successful implementation of automated stewardship and fundraising journeys.
Enhanced donor experience through personalized communications and segmentation.
Hybrid Work Policy:
IRC has a hybrid model where in-office requirements are based on distance from our Burlington headquarters or a regional office (Surrey, Edmonton, Calgary and Ottawa). Depending on where you live, this can range from two days a week to one day a month.
Commitment to Accessibility
Islamic Relief Canada is committed to providing inclusive employment opportunities. Accommodation requests are invited at all stages of IRC recruitment, hiring, and employment processes. We make every effort to provide reasonable accommodations in a timely manner. If you have any accommodation requests or questions regarding the hiring process, contact us at [email protected] or 1-855-377-4673.
Working with the world’s most vulnerable communities to tackle root causes of poverty 🌏✊🏽✊🏿✊🏼
Our Mission: Islamic Relief works with communities to strengthen their resilience to calamities, and we provide vital emergency aid when disasters occur. We help the impoverished access basic services, including education, water and sanitation, as well as healthcare. We provide lasting routes out of poverty through our sustainable development schemes. Our integrated approach to progress is transforming communities worldwide. We tackle the root causes of poverty and make sure that the world’s most vulnerable people have real influence in both our programs and advocacy. Our Values: - Excellence (Ihsan) - Sincerity (Ikhlas) - Social Justice (Adl - Mercy (Rahma) - Custodianship (Amana) We are guided by the timeless values and teachings of the Quran and the Prophetic tradition (Sunnah), which recognize that people with wealth have a duty to those who are less fortunate.
Offices: 3501 Mainway, Burlington, Ontario L7M1A9, CA
Working with the world’s most vulnerable communities to tackle root causes of poverty 🌏✊🏽✊🏿✊🏼
Our Mission: Islamic Relief works with communities to strengthen their resilience to calamities, and we provide vital emergency aid when disasters occur. We help the impoverished access basic services, including education, water and sanitation, as well as healthcare. We provide lasting routes out of poverty through our sustainable development schemes. Our integrated approach to progress is transforming communities worldwide. We tackle the root causes of poverty and make sure that the world’s most vulnerable people have real influence in both our programs and advocacy. Our Values: - Excellence (Ihsan) - Sincerity (Ikhlas) - Social Justice (Adl - Mercy (Rahma) - Custodianship (Amana) We are guided by the timeless values and teachings of the Quran and the Prophetic tradition (Sunnah), which recognize that people with wealth have a duty to those who are less fortunate.
Offices: 3501 Mainway, Burlington, Ontario L7M1A9, CA
