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Contract
25 days holiday plus bank holidays, Paid wellbeing day, Flexible bank holidays, Enhanced family friendly leave, Pension scheme, Corporate medical cash plan
Posted 11d ago
~40 hrs/week
Responsibilities
The Senior Copywriter will own and evolve the Matalan brand voice, producing engaging copy across various channels including social, e-commerce, and advertising. They will also be responsible for sub-editing, proofreading, and running tone of voice workshops to ensure brand consistency.
Requirements
The ideal candidate is a strong writer with a background in fashion or editorial and experience in developing brand tone of voice. They must be organized, capable of managing multiple projects, and comfortable working with ambiguity in a retail context.
Full job description
This is a genuinely exciting time to join the Matalan account at ITG on an initial 12 month fixed term contract covering a period of maternity leave. At its heart, this is a hands-on writing role. You'll be answering briefs and producing copy across a wide range of channels.
What makes this role particularly interesting is that the brand is undergoing a significant reposition, moving toward a style-led fashion and lifestyle editorial direction, and the tone of voice is being actively developed to reflect that shift. You’ll be coming in at an early stage of that journey, which means real creative ownership. You’ll take emerging TOV principles and run with them, apply them to new briefs, and help shape what the brand sounds like as you go.
You’ll be the day-to-day custodian of the Matalan brand voice at ITG, working across a broad range of channels and touchpoints with other writers, designers, art directors, client services, clients and external creative agencies.
What you’ll be doing
Writing engaging, on-brand copy across multiple channels, including product and commerce copy, above-the-line advertising, CRM and social, and point-of-sale.
Taking early-stage TOV principles and applying them proactively to live briefs, building out examples and establishing the brand voice in practice.
Owning and evolving the Matalan TOV in collaboration with the client, ensuring consistency, relevance, and quality across all outputs.
Sub-editing and proofreading copy (your own and others’) to ensure accuracy and adherence to guidelines.
Developing TOV tools, guidelines, and training materials for writers, marketers, and client teams.
Running tone of voice workshops and briefing sessions as needed.
Staying across competitor activity, fashion and retail trends, and the wider cultural conversation relevant to the brand.
Managing your workload across multiple concurrent projects, hitting deadlines without compromising quality.
A strong writer with a background in fashion, style, or editorial. You understand how to write with authority and personality in this space.
Experience applying or developing a brand tone of voice, ideally within a retail or lifestyle context.
Comfortable working with ambiguity: you can take a loosely defined brief or an early-stage creative direction and make confident, considered decisions.
Meticulous attention to detail, with solid sub-editing and proofreading skills.
Organised and self-sufficient. You manage multiple projects independently and flag issues early.
A good listener and clear communicator, able to interpret client needs and translate them into compelling creative work.
An understanding of how copy works across digital channels, from email and social to e-commerce.
Perks at ITG — alongside a competitive salary, here's what you can look forward to:
Time off that works for you — 25 days' holiday + bank holidays, a paid Wellbeing Day, flexible bank holidays to honour cultural or religious observances, and the option to buy or carry over up to 5 extra days.
Flexibility & lifestyle — Smart Working with up to 40% from home, and after 12 months, the option to work from abroad for up to 90 days a year.
Family & life milestones — Enhanced family friendly leave, 3 extra days for your wedding/honeymoon, and an Employee Assistance Programme whenever you need support.
Financial perks — Pension scheme, Corporate Medical Cash Plan, electric car salary sacrifice scheme, and tax-efficient payroll giving to your favourite charities.
Growth & recognition — Funding for professional qualifications, monthly Employee of the Month awards (£250 bonus), and referral bonuses of up to £1,500.
Community & wellbeing — Regular Wellbeing Workshops, 30+ Wellbeing Champions, a paid Volunteer Day, and an online perks platform with discounts on top brands, days out, and gym memberships.
What next? Like what you see? Drop us your application and someone from our team will be in touch.
We Value Diversity
We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.
We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.
At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.
ITG have a number of community groups available to employees and exist to offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other.
What next? If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.
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Related keywords
CopywritingTone of voiceFashionRetailEditorialBrand voiceCRMSocial mediaE-commerceSub-editingProofreadingCreative directionMarketingLifestyleContent strategyBrand guidelines
ITG is the world’s leading AI-powered, agile content company.
We support major brands across the globe to use AI to make their marketing operations more effective — turning big ideas into Halo content that’s delivered better, faster, and at a lower cost.
Our four pillars define how our clients get the most out of our solutions, through a blended model including:
Capture: Leveraging AI and AR to more efficiently capture content for personalization at scale.
Create: Using our proprietary, AI-powered Halo Intelligence product to inform how we create channel-specific, custom content at scale that drives growth and brand consistency.
Automate: From briefs, workflows and DAM to content versioning, translations, dynamic metatagging, and more — a full suite of AI-powered tools delivered via our Gartner-leading Content Marketing Platform, Storyteq®.
Integrate: Unlock hidden efficiencies and greater content personalization by unifying your data sources, marketing technologies, and AI in one simplified marketing ecosystem.
ITG has a global footprint of 2,000+ employees located in 22 offices around the world. Our culture of kindness ensures that we are combining human understanding with AI-powered innovation in everything we do, every day.
Together, we simplify the complicated, automate the tedious, and create the beautiful.
Offices: 10 Bloomsbury Way, London, England WC1A 2SL, GB · 315 Fort Dunlop, Birmingham, West Midlands B24 9FD, GB · 33 Irving Place, New York, NY NY 10003, US · 68-78, Vijzelstraat, Amsterdam 2584, NL
ITG is the world’s leading AI-powered, agile content company.
We support major brands across the globe to use AI to make their marketing operations more effective — turning big ideas into Halo content that’s delivered better, faster, and at a lower cost.
Our four pillars define how our clients get the most out of our solutions, through a blended model including:
Capture: Leveraging AI and AR to more efficiently capture content for personalization at scale.
Create: Using our proprietary, AI-powered Halo Intelligence product to inform how we create channel-specific, custom content at scale that drives growth and brand consistency.
Automate: From briefs, workflows and DAM to content versioning, translations, dynamic metatagging, and more — a full suite of AI-powered tools delivered via our Gartner-leading Content Marketing Platform, Storyteq®.
Integrate: Unlock hidden efficiencies and greater content personalization by unifying your data sources, marketing technologies, and AI in one simplified marketing ecosystem.
ITG has a global footprint of 2,000+ employees located in 22 offices around the world. Our culture of kindness ensures that we are combining human understanding with AI-powered innovation in everything we do, every day.
Together, we simplify the complicated, automate the tedious, and create the beautiful.
Offices: 10 Bloomsbury Way, London, England WC1A 2SL, GB · 315 Fort Dunlop, Birmingham, West Midlands B24 9FD, GB · 33 Irving Place, New York, NY NY 10003, US · 68-78, Vijzelstraat, Amsterdam 2584, NL