Berlin, Germany · Hybrid
YOUR IMPACT - YOUR ROLE We are looking for a data-driven and customer-centric Customer Lifecycle Manager to lead customer retention and reactivation initiatives across our German market. In this role, you will own the CR…
Skills: CRM strategy, Lifecycle marketing, Retention marketing, Braze, Customer segmentation
Berlin, Germany · Hybrid
<h2 id="your-impact---your-role">YOUR IMPACT - YOUR ROLE</h2> <p>We are looking for a data-driven and customer-centric Customer Lifecycle Manager to lead customer retention and reactivation initiatives across our German …
Skills: CRM strategy, Lifecycle marketing, Retention marketing, Braze, Customer segmentation
Berlin, Germany · Hybrid
YOUR IMPACT - YOUR ROLE As our Intern in Operations (all genders), you will play an active role in keeping our daily business running smoothly. You will collaborate closely with cross-functional teams, acting as a key li…
Skills: Operational Support, Process Documentation, Reporting & Tracking, Google Workspace, Slack
Berlin, Germany · Hybrid
<h2 id="your-impact---your-role">YOUR IMPACT - YOUR ROLE</h2> <p>As our Intern in Operations (all genders), you will play an active role in keeping our daily business running smoothly. You will collaborate closely with c…
Skills: Operational Support, Process Documentation, Reporting & Tracking, Google Workspace, Slack
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The Customer Lifecycle Manager will own the CRM strategy to drive customer retention, reactivation, and lifetime value across the German market. They will design and optimize personalized lifecycle journeys while partnering with cross-functional teams to deliver data-driven initiatives.
Candidates must have 4-6+ years of experience in CRM or lifecycle marketing with hands-on expertise in Braze. Strong analytical skills and proficiency in customer data tools are required to translate insights into actionable business recommendations.
We are looking for a data-driven and customer-centric Customer Lifecycle Manager to lead customer retention and reactivation initiatives across our German market. In this role, you will own the CRM strategy and execution for existing customers, driving engagement, repeat bookings, customer lifetime value, and win-back performance.
You will work at the intersection of marketing, data, product, and customer operations to deliver highly personalized customer journeys that strengthen customer loyalty and maximize retention. The ideal candidate combines analytical rigor with strong campaign execution skills and a passion for understanding customer behavior.
Own the CRM strategy to increase customer reactivation, retention, repeat bookings, and customer lifetime value.
Design, execute, and optimize personalized lifecycle journeys across email, push notifications, SMS, and other CRM channels.
Develop customer segmentation and targeting strategies using behavioral and lifecycle data to deliver relevant, timely communications.
Use data, experimentation, and A/B testing to continuously improve CRM performance and measure business impact.
Partner closely with Product, Data, Marketing, Operations, and Customer Support to identify and deliver cross-functional initiatives that improve customer retention and reactivation.
Monitor and report on key CRM KPIs, turning customer insights into actionable recommendations and a prioritized roadmap.
4–6+ years of experience in CRM, lifecycle marketing, retention marketing, or customer engagement.
Proven track record of driving customer retention and reactivation in a digital, marketplace, subscription, or e-commerce business.
Hands-on experience with CRM and Braze is a must!
Strong analytical, project management, and stakeholder management skills, with experience using customer data to drive informed business decisions.
Experience with customer segmentation, lifecycle design, and marketing automation.
Strong understanding of experimentation methodologies and A/B testing.
Comfortable working with data visualization and analytics tools such as Looker, Tableau, Amplitude, Mixpanel, or Google Analytics.
Excellent written and verbal communication skills in both German and English, with the ability to communicate data-driven insights and translate them into actionable business recommendations.
The opportunity to take over a key role to drive Helpling's growth targets
Work-life balance: Trust-based working hours that help you manage your everyday life flexibly - despite the legal deadlines:
Personal development: Work in a small team that gives you the opportunity to contribute your individual strengths and ideas and actively shape the future of Helpling.
Multicultural team: That promotes different perspectives, professional exchange as well as tolerance for each other and mutual ideas.
Mobile-work policy: That gives you the freedom to work regularly from home and at times even from other European countries.
Employee discount for Helpling.de, attractive salary, company pension scheme incl. employer contribution, 5 paid child-sick-days, central location in the heart of Berlin (Friedrichstraße), and much more
Enabling people to make the most of their time by taking the world of home and office services online.
Helpling started off with the vision to revolutionise the household service industry. It has grown from a Berlin start-up into an international organization with several brands under its umbrella. Since 2014, the Helpling Group has expanded into ten different markets across the globe. With different ventures in the household and office service industries, the Helpling Group currently employs about 200 people across its headquarters and six regional offices. Thousands of people use its products, services and platforms every day.
Offices: Jägerstraße 67, Berlin, Berlin 10117, DE
Enabling people to make the most of their time by taking the world of home and office services online.
Helpling started off with the vision to revolutionise the household service industry. It has grown from a Berlin start-up into an international organization with several brands under its umbrella. Since 2014, the Helpling Group has expanded into ten different markets across the globe. With different ventures in the household and office service industries, the Helpling Group currently employs about 200 people across its headquarters and six regional offices. Thousands of people use its products, services and platforms every day.
Offices: Jägerstraße 67, Berlin, Berlin 10117, DE
