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Audio Operations and Marketing Specialist (Nashville, TN Hybrid)
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Overview HarperAudio is looking to hire a Producer! We're a nimble, dynamic team that oversees the production of all of HarperCollins US and Harlequin US audiobooks. Spanning a wide range of genres, you get to work with …
Lead the day-to-day operations of the Direct-to-Consumer creative team and execute visual communications across all US DTC marketing channels. Manage internal and external resources to ensure brand consistency and high-performing creative output aligned with business goals.
Requirements
Requires 8+ years of experience in graphic or interactive design, including 3+ years in e-commerce/performance marketing and 3+ years of resource management. Must possess a portfolio demonstrating performance-driven digital creative and expertise in Adobe, Canva, and AI design tools.
Full job description
Overview
The Creative Director will be responsible for leading the day-to-day operations of the Direct-to-Consumer creative team, including managing and both internal and external resources. They will also be responsible for executing all creative for HarperCollins US DTC marketing channels. This role will work closely and collaboratively with Brand, Platform and Publishing teams to create visual communications to support and grow our DTC businesses. The Creative Director will lead the creative development process, providing direction and constructive feedback to internal and external design resources to deliver consistent, high-performing creative for the business.
Responsibilities
Leads creative function for Direct-to-Consumer brands and channels, working as both an individual contributor, as well as a manager of internal and external resources.
Ensures a high standard and quality of work, delivering on consistency in brand look, feel, and experience, regardless of assigned resource; provide creative quality control over concepts and execution.
Assigns requested work to the appropriate resource based on project needs, and inspires excellence in outcome by providing direction and constructive feedback, while meeting the needs of the requesting partners
Lead the creation, execution, and continual evolution of brand guidelines.
Identify opportunities to improve creative output and process, and provide recommendations to develop the creative team to meet future demands.
Helps the team balance creative vision with business objectives and priorities.
Works closely with the Brand and Platform teams to develop and interpret a clear creative vision.
Attends meetings, handle cross-team interaction, pitch concepts in a compelling manner; communicate and monitor project progress.
Stays up to date with new innovations and industry trends.
Trains and support team members in developing and deepening their technical skills.
Contributes to organizational learnings and process improvement.
Leads with passion, guide & coach the team on career direction, development, growth and performance.
Qualifications
Portfolio demonstrating performance-driven digital and e-commerce creative required
8+ years experience in graphic design and/or interactive design with at least 3 years of experience working with a focus on an e-commerce and/or performance marketing design.
3+ years experience managing both internal and external resources to hit quality, budget and timeline requirements.
Expertise with Adobe and Canva’s full suite of creative tools (or similar)
Expertise with (and enthusiasm for) leveraging AI creative tools (e.g. Sora, Nano Banana) for concepting and refining designs.
Proven ability to influence stakeholders and align creative strategy with business goals
Portfolio demonstrating performance-driven digital and e-commerce creative
Understanding best practices for performance-focused digital marketing creative
Staying up on industry trends around best UI and UX practices and what drives design performance (e.g., CTR, CVR, ROAS) in a direct-to-consumer environment
Empathy for our end consumer, always thinking about design as a visual medium for communication.
Ability to both create and evaluate design and copy
Solutions-oriented and collaborative approach
HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred.
The salary range for this position is $120,000-160,000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.
In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
HarperCollins Publishers is an equal opportunity employer.
HarperCollins Publishers is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Note: we will only respond to accommodation requests.
Related keywords
Direct-to-ConsumerDTCPerformance MarketingCTRCVRROASAdobe Creative SuiteCanvaSoraNano BananaUIUXBrand GuidelinesE-commerceDigital MarketingVisual Communication
HarperCollins Publishers is the second-largest consumer book publisher in the world.
Headquartered in New York, HarperCollins has publishing operations in 15 countries. With two hundred years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 16 languages, and has a print and digital catalog of more than 250,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals, and the Man Booker Prize. HarperCollins is a subsidiary of News Corp.
The house of Mark Twain, the Brontë sisters, Thackeray, Dickens, John F. Kennedy, Martin Luther King Jr., Maurice Sendak, Shel Silverstein, and Margaret Wise Brown, HarperCollins has a long and rich history that reaches back to the early nineteenth century and offers our publishing team a depth of experience that few others can rival—from the modest print shop that James and John Harper opened in 1817 to the global house we are today.
Offices: 195 Broadway, New York, New York 10007, US
HarperCollins Publishers is the second-largest consumer book publisher in the world.
Headquartered in New York, HarperCollins has publishing operations in 15 countries. With two hundred years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 16 languages, and has a print and digital catalog of more than 250,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals, and the Man Booker Prize. HarperCollins is a subsidiary of News Corp.
The house of Mark Twain, the Brontë sisters, Thackeray, Dickens, John F. Kennedy, Martin Luther King Jr., Maurice Sendak, Shel Silverstein, and Margaret Wise Brown, HarperCollins has a long and rich history that reaches back to the early nineteenth century and offers our publishing team a depth of experience that few others can rival—from the modest print shop that James and John Harper opened in 1817 to the global house we are today.
Offices: 195 Broadway, New York, New York 10007, US