SMB Marketing Partnerships Specialist

Department: Digital Banking

Employment Type: Full Time

Location: Remote

Description

What you'll do:

• Develop and implement comprehensive partner marketing strategies to promote Grasshopper’s SMB deposit products, driving high-quality inbound business deposits
• Collaborate on digital marketing initiatives designed to drive traffic and boost conversions for the SBA digital loan application via partner and affiliate channels
• Own and optimize the affiliate marketing channel, serving as the main point of contact and strategic lead for our third-party affiliate agency
• Cultivate, onboard, and oversee strategic B2B partnerships (e.g., fintechs, SaaS platforms, small business communities) to generate continuous deposit referrals
• Partner with agencies and internal teams to manage day-to-day operations, including partner offer structures, creative asset distribution, and landing page conversion optimization
• Track, analyze, and report on key performance indicators (KPIs) such as Cost Per Acquisition (CPA), partner-driven deposit volume, and lifetime value (LTV)
• Perform competitive analysis within the digital banking space to identify new affiliate networks, emerging distribution channels, and innovative partnership structures
• Utilize web analytics tools and internal dashboards to track partner traffic behavior, optimize conversion funnels, and ensure strong ROI on marketing spend
• Review agency and partner-facing content to ensure all messaging is accurate, compliant with financial regulations, and fully aligned with Grasshopper’s brand guidelines
• Drive revenue growth by managing end-to-end outbound lead generation and nurture strategies designed to shorten the sales cycle and convert high-intent prospective borrowers.
• Develop and implement comprehensive partner marketing strategies to promote Grasshopper’s SMB deposit products, driving high-quality inbound business deposits
• Collaborate on digital marketing initiatives designed to drive traffic and boost conversions for the SBA digital loan application via partner and affiliate channels
• Own and optimize the affiliate marketing channel, serving as the main point of contact and strategic lead for our third-party affiliate agency
• Cultivate, onboard, and oversee strategic B2B partnerships (e.g., fintechs, SaaS platforms, small business communities) to generate continuous deposit referrals
• Partner with agencies and internal teams to manage day-to-day operations, including partner offer structures, creative asset distribution, and landing page conversion optimization
• Track, analyze, and report on key performance indicators (KPIs) such as Cost Per Acquisition (CPA), partner-driven deposit volume, and lifetime value (LTV)
• Perform competitive analysis within the digital banking space to identify new affiliate networks, emerging distribution channels, and innovative partnership structures
• Utilize web analytics tools and internal dashboards to track partner traffic behavior, optimize conversion funnels, and ensure strong ROI on marketing spend
• Review agency and partner-facing content to ensure all messaging is accurate, compliant with financial regulations, and fully aligned with Grasshopper’s brand guidelines
• Drive revenue growth by managing end-to-end outbound lead generation and nurture strategies designed to shorten the sales cycle and convert high-intent prospective borrowers

What you need:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field
• Minimum 3 years of proven experience in partner marketing, affiliate marketing, or business development, preferably within financial services, fintech, or B2B SaaS
• Direct experience managing third-party agencies or affiliate networks is preferred
• Experience or familiarity with SMB banking products, commercial deposits, and digital lending platforms (experience with SBA loan products is a strong plus)
• Proven track record of managing digital campaigns that directly contributed to revenue targets or sales pipelines, with a deep understanding of the B2B sales cycle, particularly within financial services/banking
• Strong ability to collaborate across Marketing and Sales departments, with experience aligning lead quality with team revenue goals
• Strong grasp of channel marketing principles and best practices
• Proficiency in digital marketing platforms and analytics tools such as Google Analytics, SEMrush, Google Ads, LinkedIn Ads Manager, etc.
• Excellent written and verbal communication skills, with the ability to create compelling content for various digital channels
• Analytical mindset with the ability to derive actionable insights from complex data sets
• Experience with marketing automation platforms (e.g., HubSpot, Braze) and CRM systems is advantageous
• Exceptional relationship-building and communication skills, with a proven ability to negotiate and influence external partners