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Full-time
Posted 6d ago
Apply by Sep 1
~40 hrs/week
Responsibilities
The Marketing Program Coordinator will lead the end-to-end planning, execution, and optimization of integrated B2B marketing campaigns to support Canadian business objectives. This role involves close collaboration with global sales and marketing stakeholders to ensure alignment and effective performance reporting.
Requirements
Candidates must have at least 2 years of B2B marketing experience, including hands-on proficiency with Pardot and Salesforce. Excellent communication skills in both English and French are required, along with a proven ability to manage campaigns in a global, matrixed environment.
Full job description
ABOUT THE ROLE
We are seeking a commercially driven and hands-on Marketing Co-ordinator to lead the planning and execution of integrated marketing campaigns supporting GFT Technologies' Canadian business..
Based in Canada, this role operates within a global, matrixed environment, partnering closely with Canada marketing and sales leadership while collaborating with stakeholders across the US, APAC, Europe and Latin America.
This is an end-to-end ownership role for a marketing professional who can translate business objectives into impactful campaigns — from strategy and planning through execution, performance tracking, and continuous optimization.
KEY RESPONSIBILITIES
Own the full campaign lifecycle: strategy, planning, briefing, execution, reporting, and optimization
Design and deliver integrated B2B campaigns (digital, email, social, ads, media-buy, PR, and events) aligned to CA pipeline generation and revenue growth (give us a 2 page assignment describing their experience into campaigns )
Partner closely with Sales and Business stakeholders to ensure strong alignment between marketing initiatives and commercial objectives
Manage and optimize campaigns within Pardot and Salesforce, ensuring clean data, accurate attribution, and actionable reporting
Operate effectively in a matrix organization, collaborating across global teams (US, Europe, LATAM)
Act as a marketing generalist, providing strategic input and constructively challenging stakeholders when needed
Build and maintain strong cross-cultural relationships across regions and time zones
Track, analyze, and communicate campaign performance to senior stakeholders
Manage external agencies, vendors, and partners
REQUIREMENTS
2 years of marketing experience in a B2B environment
Excellent written and verbal communication skills in English and French.
Proven track record of owning and delivering end-to-end campaigns independently
Experience working in global, matrixed organizations
Demonstrated ability to collaborate across multiple regions and cultures
Hands-on experience with Pardot (minimum 1 year)
Proficiency in Salesforce (minimum 1 year)
Strong knowledge of Campaign performance tracking; Attribution models and Data management and hygiene
Familiarity with digital marketing channels and tools
SKILLS & ATTRIBUTES
Strong commercial mindset, with the ability to link marketing activities to business outcomes
Ability to influence without authority and work cross-functionally with a centralized marketing team.
High level of cultural intelligence and stakeholder management skills
Excellent organization and prioritization, managing multiple campaigns simultaneously
Data-driven approach, using insights to inform decisions and optimize performance
Self-starter with the ability to operate with autonomy and ambiguity
HOW YOU'LL WORK
This role sits within a matrixed, global structure. Day-to-day, you will:
Report directly to the Head of Marketing in the Canada.
Run campaigns that directly support Canada business objectives
Collaborate regularly with peers in the marketing team in other international markets.
Work with a high degree of autonomy and accountability.
GFT Technologies is an AI-centric global digital transformation company. We design advanced data and AI transformation solutions, modernize technology architectures and develop next-generation core systems for industry leaders in Banking, Insurance, Manufacturing and Robotics. Partnering closely with our clients, we push boundaries to unlock their full potential. With deep industry expertise, cutting-edge technology, and a strong partner ecosystem, GFT delivers responsible AI-centric solutions that combine engineering excellence, high-performance delivery and cost efficiency. Our team of 12,000+ technology experts operate in 20+ countries worldwide offering career opportunities at the forefront of software innovation.
Let’s Go Beyond_
Legal Disclaimer: https://www.gft.com/int/en/legal-disclaimer
Offices: Schelmenwasenstr. 34, Stuttgart, Baden-Württemberg 70567, DE · Via Sile, 18, Milan, MI 20139, IT · 6th Floor, 7 Bishopsgate, London, EC2N 3AR, GB · Al. Rio Negro, núm 585, Ed. Jaçarí, 1 andar, cj 18, Barueri - Alphaville, São Paulo 06.454-000, BR · Avinguda Alcalde Barnils, 71, Sant Cugat del Vallès, Barcelona, 08174, ES
Information TechnologyServiceNowTechnologyBankingInsuranceIndustryCloudITSoftwareBlockchain
GFT Technologies is an AI-centric global digital transformation company. We design advanced data and AI transformation solutions, modernize technology architectures and develop next-generation core systems for industry leaders in Banking, Insurance, Manufacturing and Robotics. Partnering closely with our clients, we push boundaries to unlock their full potential. With deep industry expertise, cutting-edge technology, and a strong partner ecosystem, GFT delivers responsible AI-centric solutions that combine engineering excellence, high-performance delivery and cost efficiency. Our team of 12,000+ technology experts operate in 20+ countries worldwide offering career opportunities at the forefront of software innovation.
Let’s Go Beyond_
Legal Disclaimer: https://www.gft.com/int/en/legal-disclaimer
Offices: Schelmenwasenstr. 34, Stuttgart, Baden-Württemberg 70567, DE · Via Sile, 18, Milan, MI 20139, IT · 6th Floor, 7 Bishopsgate, London, EC2N 3AR, GB · Al. Rio Negro, núm 585, Ed. Jaçarí, 1 andar, cj 18, Barueri - Alphaville, São Paulo 06.454-000, BR · Avinguda Alcalde Barnils, 71, Sant Cugat del Vallès, Barcelona, 08174, ES
Information TechnologyServiceNowTechnologyBankingInsuranceIndustryCloudITSoftwareBlockchain