Jobs at Function Health (Now Hiring) — 16 open

Company Overview

Role Overview

Key Responsibilities

• Own growth end to end: Own SuppCo's full growth engine across the entire experience — acquisition, onboarding, activation, monetization, and retention on both mobile and web. Define the growth strategy, find the highest-leverage opportunities wherever they are, and drive the metrics that matter.
• Scale the new Membership experience: Own the funnel into and through our new membership experience — from awareness and onboarding to first purchase and repeat engagement. Drive transactors, purchase frequency, and revenue per user. Partner closely with the Head of Product and business team.
• Growth loops & cross-sell: Design and optimize activation and upsell loops across our products and partnerships — including between the SuppCo and Function Health apps — turning engaged users into repeat purchasers and building growth mechanics that compound over time.
• Experimentation & optimization: Design and run rigorous A/B tests across key stages of the funnel, from onboarding through purchase and retention. Continue a culture of experimentation and rapid iteration, and establish or improve the practices that let a fast-moving, AI-accelerated team ship and learn quickly without losing rigor.
• Activation & onboarding: Own the new-user experience so that more users reach the "aha" of a trusted, personalized stack — and their first purchase — faster.
• Subscription & membership monetization: Help evolve and optimize our Pro membership — conversion, value communication, retention, and lifetime value — as its role in the business evolves.
• AI product development: Drive strategy and execution for AI-powered growth surfaces, including SuppIQ (our supplement guidance chatbot), agentic buying experiences, and new AI-driven frontdoors that improve personalization, discovery, and guidance throughout the purchase journey.
• Data-driven decision making: Define KPIs and success metrics for growth initiatives, build dashboards to track performance, deeply analyze cohort and funnel behavior, and translate insights into high-impact product opportunities.
• User research & insights: Conduct qualitative and quantitative research to understand user motivation, purchase friction, and decision-making across the journey — using insights to inform growth hypotheses and strategy.
• Cross-functional leadership: Partner closely with Engineering, Design, Growth Marketing, and Operations to ship high-quality work rapidly while maintaining strong alignment on priorities and tradeoffs.
• Full product ownership: Beyond growth funnels, take end-to-end ownership of strategic initiatives across SuppCo's product as business priorities require.

Qualifications

• 5+ years of product management experience at consumer technology companies, with demonstrated expertise in growth.
• Growth track record required: Proven success driving measurable improvements in acquisition, activation, conversion, retention, or monetization through product-led growth and systematic experimentation.
• Marketplace, B2B2C or sharing economy experience: Experience building or optimizing marketplace, subscription, commerce,or transactional products — especially the demand and conversion side: purchase funnels, merchandising, cross-sell, and repeat-purchase mechanics.
• Strong analytical foundation: Deep proficiency with analytics tools (Mixpanel, Amplitude, SQL, etc.) and statistical methods to design experiments, analyze behavior, and measure impact.
• AI fluency: Comfortable building AI-powered features and using AI tools to accelerate your own work; you see AI as a capability to leverage, not a trend to chase. Experience with LLM-based products, chatbots, or agentic systems is a plus.
• Experimentation mindset: Fluent with A/B testing frameworks and statistical significance; you default to testing and measuring everything and can build scalable experimentation practices.
• Excellent product judgment: you identify the highest-leverage opportunities, prioritize ruthlessly by expected impact, and ship iteratively to learn fast.
• Versatile generalist who can tackle diverse product challenges beyond growth when the business needs it.
• Thrives in ambiguity: You make good decisions with incomplete information and stay effective through fast-moving organizational change.
• Strong communication and influence skills to build alignment and rally cross-functional teams around shared goals.
• Passion for health, wellness, and building products that genuinely improve people's lives.

Nice to Haves

• Experience driving growth across both mobile app and web, with levers like ASO, SEO, push notifications, lifecycle/CRM, and web conversion optimization.
• Experience with subscription or membership business models.
• Background in health, wellness, nutrition, diagnostics, or the supplement industry.
• Experience with cross-sell, partner, or two-sided ecosystem growth (e.g., growing across two products or brands).
• Experience with personalization or recommendation systems.
• Experience with social features, community products, or content discovery.
• Previous experience in early-stage startups (seed to Series B).

Location

Why SuppCo?

• Be the first PM hire beyond the Head of Product, with significant influence on product strategy and company direction.
• Own growth across all of SuppCo — with a major new membership initiative as the marquee mandate — reaching a large and growing user base.
• Direct line of sight to core business metrics and revenue, with a rare chance to build growth loops from the ground up.
• Work on a product that helps people live healthier lives with real, measurable impact.
• Join a small, senior, product-focused team at a genuine inflection point, with significant room to grow as we scale.
• Flexible remote work in a fast-moving, results-oriented culture.

What We Offer

• Competitive compensation including meaningful equity in a fast-growing company with a massive TAM.
• Fully remote culture with quarterly in-person onsites.
• Top-tier healthcare (medical, dental, vision).
• Flexible PTO.

Why You'll Love Working With Us