Your mission We are looking for you to join our great German Marketing Team, who is responsible for Germany and Europe. At FPT Software, you are responsible for positioning, messaging, and for the development of go-to-ma…
Skills: Digital marketing, Lead generation, Go-to-market strategy, SEO, Google Ads
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Full-time
bachelor degree
Attractive compensation package, Annual bonus payment, 30 days holiday, Deutschlandticket, Corporate benefits, Modern workplace
Posted 160d ago
~40 hrs/week
Responsibilities
You will be responsible for developing go-to-market strategies, positioning, and messaging for B2B SaaS solutions. Additionally, you will manage digital marketing campaigns, conduct market research, and coordinate content creation to drive lead generation and brand awareness.
Requirements
Candidates must hold a bachelor's degree in marketing or a related field and possess at least 4 years of experience in CRM or lifecycle marketing. Strong analytical skills, proficiency in digital marketing tools, and professional experience in Germany are required.
Full job description
Your mission
We are looking for you to join our great German Marketing Team, who is responsible for Germany and Europe. At FPT Software, you are responsible for positioning, messaging, and for the development of go-to-market strategies for our [B2B SaaS solution, as an example] in our office in Essen or Frankfurtincluding mobile working option on a fulltime working base (40h/week). You know our Ideal Customer Profiles (ICPs) and Buyer Personas and translate complex features into clear value propositions. With plenty of creative freedom, you shape our market perception and build bridges between the product, market, and revenue teams. Through storytelling, sales enablement materials, and data-driven go-to-market measures, you strengthen adoption, demand, and growth. Planning events and other fantastic venues in Germany and Europe together with our colleagues in our Vietnam Marketing Team and our HR-Department will be a big task for you. So, join us and create something different!
Conception, support and implementation of digital marketing campaigns for lead generation via social networks (XING, LinkedIn, Facebook and other social networks)
Create market, customer and competitor analysis/research on various industries to increase awareness of the company and brand, increase traffic to the company's website and increase conversion rate into leads.
Use of various tools (Google Ads, LinkedIn, Facebook)
Support and further development of our websites, portals and social media accounts · Further development of varied SEO activities (keyword, image optimization)
Creation and coordination of direct marketing campaigns (mailings, newsletters, etc.).
Drafting and reviewing creative content, such as emails, social media posts, website content, success stories, etc. for different communication channels
Stay up to date on new digital tools and platforms, digital marketing trends, and new technologies, and share your insights with the team · Support of sales and account managers and other marketing activities as required
Conception, support and implementation of digital marketing campaigns for lead generation via social networks (XING, LinkedIn, Facebook and other social networks)
Create market, customer and competitor analysis/research on various industries to increase awareness of the company and brand, increase traffic to the company's website and increase conversion rate into leads.
Use of various tools (Google Ads, LinkedIn, Facebook)
Support and further development of our websites, portals and social media accounts
Further development of varied SEO activities (keyword, image optimization)
Creation and coordination of direct marketing campaigns (mailings, newsletters, etc.).
Drafting and reviewing creative content, such as emails, social media posts, website content, success stories, etc. for different communication channels · Close cooperation with web designers and developers to improve UX · Tracking of our online performance and derivation of measures by web analytics tools (Google Analytics, webTrends etc.).
Stay up to date on new digital tools and platforms, digital marketing trends, and new technologies, and share your insights with the team
Support of sales and account managers and other marketing activities as required.
Very closely work together with our marketing team in Vietnam.
Your profile
Bachelor’s degree in marketing, business, or related field, or equivalent experience.
min. 4 years of experience in CRM, lifecycle marketing, or email/SMS marketing in e-commerce or DTC.
Hands-on experience with ESP/SMS platforms (e.g., Klaviyo, Attentive).
Demonstrated ability to extract data-driven creative insights and translate them into design and messaging optimizations that directly improve retention outcomes.
Ability to thrive in both strategic and tactical execution.
Strong analytical skills, with comfort using data to inform decisions and feedback.
Experience evaluating and managing CRM technology platforms; interest in leveraging AI-driven solutions for personalization and efficiency.
Excellent communication skills for cross-functional and creative collaboration.
Strong organizational skills and attention to detail.
Familiarity with platforms like Global-e for cross-border commerce is a plus.
Several years of professional experience in Germany (at least three years) and preferably Vietnam or Asia.
Travel to marketing events within Germany and Europe.
FPT Software is a global technology and IT services provider headquartered in Vietnam, with USD 1.34 billion in revenue (2025) and over 33,000 employees in 30+ countries. Embracing an AI-first approach, FPT Software enables breakthrough speed, scalability and quality through AI-powered services and solutions and an AI-augmented workforce. It has partnered with over 1,100 clients worldwide, more than 130 of which are Fortune Global 500 companies in Aviation, Automotive, Banking, Financial Services and Insurance, Healthcare, Logistics, Manufacturing, Utilities, and more.
For more information, please visit http://www.fptsoftware.com.
Offices: FPT Bld., Duy Tan Str., Cau Giay Dist., Hanoi, 10xxx15xx, VN · F-Town Building, Lot T2, D1 Street, Saigon Hi-Tech Park, Tan Phu Ward, District 9, Ho Chi Minh, 70xxx76xxx, VN · FPT Building, Road No.1, Da Nang Industrial Zone, An Don - Son Tra District, Da Nang, 55xxx, VN · F-Ville Building, Hoa Lac Hi-tech Park, Km29, Thanglong Freeway, Thach That District, Hanoi, 10xxx15xx, VN · 801 E Campbell Rd, Richardson, TX 75081, US
IT OutsourcingTechnologyAnalyticsIoTMobility & Cloud ServicesDigitalization ServicesDigital TransformationDigital Solutions and Digital ConsultingE-Commerce
FPT Software is a global technology and IT services provider headquartered in Vietnam, with USD 1.34 billion in revenue (2025) and over 33,000 employees in 30+ countries. Embracing an AI-first approach, FPT Software enables breakthrough speed, scalability and quality through AI-powered services and solutions and an AI-augmented workforce. It has partnered with over 1,100 clients worldwide, more than 130 of which are Fortune Global 500 companies in Aviation, Automotive, Banking, Financial Services and Insurance, Healthcare, Logistics, Manufacturing, Utilities, and more.
For more information, please visit http://www.fptsoftware.com.
Offices: FPT Bld., Duy Tan Str., Cau Giay Dist., Hanoi, 10xxx15xx, VN · F-Town Building, Lot T2, D1 Street, Saigon Hi-Tech Park, Tan Phu Ward, District 9, Ho Chi Minh, 70xxx76xxx, VN · FPT Building, Road No.1, Da Nang Industrial Zone, An Don - Son Tra District, Da Nang, 55xxx, VN · F-Ville Building, Hoa Lac Hi-tech Park, Km29, Thanglong Freeway, Thach That District, Hanoi, 10xxx15xx, VN · 801 E Campbell Rd, Richardson, TX 75081, US
IT OutsourcingTechnologyAnalyticsIoTMobility & Cloud ServicesDigitalization ServicesDigital TransformationDigital Solutions and Digital ConsultingE-Commerce
