SEO & AI Search Manager

The Fix-It Group

Department: Marketing
Reports To: Director of Demand Generation
Status: Full-Time, Exempt

Position Overview

The SEO & AI Search Manager is responsible for developing and executing The Fix-It Group's organic search strategy across its portfolio of home service brands. This role owns the strategy, execution, and optimization of Search Engine Optimization (SEO), AI Search Optimization (AEO/AIO/GEO), content strategy, local search, listings management, and digital content distribution to maximize qualified traffic, leads, and revenue.

Working closely with the Director of Demand Generation and cross-functional teams, this position develops scalable content and optimization strategies that improve visibility across traditional search engines, AI-powered search platforms, local listings, and third-party discovery channels.

This is a hands-on leadership role that combines strategic planning with execution. The SEO & AI Search Manager coordinates internal resources, traditional SEO agencies, AI technology partners, and content distribution vendors to build a unified organic search program that delivers measurable business results. Success in this role requires exceptional content creation, editorial judgment, and brand messaging skills, combined with the ability to leverage SEO and AI technologies to rapidly create, optimize, and distribute high-quality content at scale.

Key Responsibilities

Organic Search Strategy

• Develop annual and quarterly SEO and AI Search roadmaps aligned with business objectives.
• Identify opportunities to improve rankings, AI visibility, local search performance, and organic lead generation.
• Develop content standards and messaging frameworks that strengthen brand consistency while improving search performance.
• Partner with cross-functional teams to align search initiatives with business priorities.
• Monitor industry trends, search algorithm updates, and emerging AI technologies to maintain a competitive advantage.

SEO, AI Search & Content Strategy

• Develop and publish a high volume of SEO- and AI-optimized content, including service pages, blogs, FAQs, and supporting website content, with an expected production pace of up to nine pieces per week.
• Serve as the organization's content expert, ensuring all digital content reflects a consistent brand voice while maximizing search performance.
• Identify content opportunities through keyword research, analytics, customer insights, competitive analysis, and operational priorities.
• Lead content production by coordinating internal resources, traditional SEO agencies, AI technology partners, and content distribution vendors.
• Leverage AI tools and agency partners to accelerate content production while maintaining editorial quality, brand consistency, and search performance.
• Continuously optimize existing content to improve rankings, conversions, and AI visibility.

Listings & Digital Presence

• Oversee Google Business Profiles, Apple Maps, Bing Places, Yelp, Angi, BBB, Nextdoor, Yext, and other third-party lead platforms.
• Ensure services, promotions, seasonal offers, business information, and brand messaging are consistently represented across all digital properties and third-party platforms.
• Maintain the master inventory of services and service areas by brand.

Technical SEO

• Prioritize technical SEO initiatives, including indexing, structured data, internal linking, page speed, Core Web Vitals, and site architecture.
• Coordinate technical SEO priorities between development teams and agency partners.
• Support technical audits and implementation of recommended improvements.

Performance Analytics & Reporting

• Develop dashboards and reporting that measure SEO, AI Search, content, listings, and overall organic performance.
• Monitor rankings, AI visibility, traffic, conversions, revenue, share of voice, and local search performance.
• Deliver monthly and quarterly reporting to General Managers and executive leadership.
• Present performance insights, recommendations, and roadmap updates that guide business decisions.

Competitive Intelligence

• Evaluate competitor websites, content strategies, AI visibility, local search performance, and organic rankings.
• Identify best practices and emerging technologies that improve market share and search performance.
• Recommend new SEO, AI Search, and content initiatives based on competitive analysis and industry trends.

Vendor Management

• Manage relationships with SEO agencies, AI technology partners, listings providers, and content distribution vendors.
• Coordinate internal resources and external partners to ensure all work aligns with the organization's SEO and AI Search strategy.
• Prioritize projects and vendor investments based on business objectives and ROI.
• Build and lead an internal team focused on content development and technical SEO as the function grows.

Qualifications

Education

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Experience

• 5+ years of experience in content marketing, SEO, brand marketing, or organic search marketing.
• Demonstrated success creating and scaling high-performing digital content that drives measurable business results.
• Experience developing content strategies that balance customer engagement, brand messaging, and search optimization.
• Experience managing SEO agencies, AI technology partners, freelancers, or other external marketing vendors.
• Experience with AI Search Optimization and AI-assisted content development.
• Experience in multi-location, franchise, or home services organizations preferred.

Technical Skills

• Strong understanding of content strategy, SEO, technical SEO, local SEO, and AI Search Optimization.
• Proficiency with Google Search Console, Google Analytics 4, Semrush, Ahrefs, Screaming Frog, BrightLocal, or similar SEO platforms.
• Familiarity with schema markup, CMS platforms, and AI-powered content creation tools.
• Exceptional writing, editing, and content development skills with the ability to adapt messaging across brands while maintaining consistency and search effectiveness.
• Strong analytical capabilities with experience using data to drive strategic decision making.
• Excellent written, verbal, presentation, and executive communication skills.

Core Competencies

• Organic search strategy
• Content creation and brand messaging
• SEO & AI Search Optimization
• Editorial planning and content strategy
• Performance analytics and reporting
• Executive communication and presentation
• Vendor and agency management
• Project management
• Cross-functional collaboration
• Data-driven decision making
• Hands-on execution in a fast-paced environment