Ensures the agency operates on a solid foundation by building strong, impenetrable executive client relationships through business and marketing acumen.
Possesses a superior understanding of clients’ business issues, marketing, industry, competitors, and brands.
Uses these insights to help clients to articulate their needs, and the agency to propose groundbreaking solutions.
Communicates powerfully, is credible and engenders trust with executive clients.
Easily builds rapport with others.
Is constantly attuned to the evolving needs of the client.
Is trusted to lead on behalf of clients and is viewed as an exceptional leader by agency colleagues.
Resolves conflict easily and quickly, reducing organization and interpersonal issues.
Is deeply engaged in development of the account team and other department teams.
1.3 STRATEGIC DEVELOPMENT
Lead all marketing aspects of plan development and partner with strategic leadership to create innovative ways to impact client business results in all disciplines.
Act as your client’s investment manager and treat their budgets as if they are your own, looking for marketing effectiveness and efficiencies at every turn.
1.4 SOLUTION DEVELOPMENT & EXECUTION
Oversees and manages campaign development stages to ensure the work meets client expectations and further development opportunities are realized through the process.
Ads critical insights during major creative concept reviews and provides direction on how to ‘expand’ the brief and solution for further development.
Attends creative presentations on major campaigns, and plays a major role in selling the work.
Showcases the performance of the work through the client organization to provide future development opportunities.
Demonstrates a deep understanding of social media platforms, trends, and content formats.
Oversees the end-to-end planning and execution of video production/content projects, including brief development, production timelines, and creative approvals.
Collaborates with creative, media, and production teams to ensure on-brand, engaging, and timely social content delivery.
Utilizes social listening tools (Talk Walker, Emplifi, Social Insider) and platform analytics to gather insights, monitor performance, and optimize content strategies.
1.5 FINANCIAL MANAGEMENT
Consistently delivers on revenue and margin targets.
Identifies organic growth opportunities and leads development plans.
Closely monitors and improves the financial health of account(s).
Considers all financial implications of business decisions, and chooses solutions that grow the agency’s bottom line. Leads with Admin contractual relationships and fee negotiations, and monitors contract compliance.
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Prepares and presents actionable performance reports and campaign learnings to clients and internal stakeholders.
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Persuasively drives new client recommendations.
Sells important work to key accounts and executives.
Understands the role of new media, digital and technology platforms within the clients marketing mix. Inspires clients and agency to new platform solutions.
Continually inspires teams to generate new ideas and evolve existing programs.
Constantly consulted by other team members for problem solving and your personal point of view.