Culture at CloudifyOps: Working at CloudifyOps is a rewarding experience. Great people, a work environment that thrives on creativity, and the opportunity to take on roles beyond a defined job description are just some o…
Skills: Inbound Marketing, SEO, SEM, Content Marketing, Lead Generation
Culture at CloudifyOps: Working at CloudifyOps is a rewarding experience. Great people, a work environment that thrives on creativity, and the opportunity to take on roles beyond a defined job description are just some o…
Skills: AI-assisted Content Creation, Digital Marketing, SEO, Content Writing, Zoho CRM
Culture at CloudifyOps: Working at CloudifyOps is a rewarding experience. Great people, a work environment that thrives on creativity, and the opportunity to take on roles beyond a defined job description are just some o…
Skills: IT Sales, Cold Calling, Lead Generation, Client Coordination, Cloud Platforms
Who we are: CloudifyOps is a technology consulting and services company that specializes in cloud computing, DevOps, and digital transformation. We help businesses modernize their IT infrastructure, optimize cloud operat…
Culture at CloudifyOps Working at CloudifyOps is a rewarding experience. Great people, a work environment that thrives on creativity, and the opportunity to take on roles beyond a defined job description are just some of…
Culture at CloudifyOps: Working at CloudifyOps is a rewarding experience. Great people, a work environment that thrives on creativity, and the opportunity to take on roles beyond a defined job description are just some o…
Skills: Cloud Sales, Google Cloud Platform, Lead Generation, Customer Acquisition, CRM Management
Culture at CloudifyOps: Working at CloudifyOps is a rewarding experience. Great people, a work environment that thrives on creativity, and the opportunity to take on roles beyond a defined job description are just some o…
Skills: Cloud Sales, Google Cloud Platform, Lead Generation, Customer Acquisition, CRM Management
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Full-time
postgraduate degree
Posted 7d ago
~40 hrs/week
Responsibilities
The Marketing Specialist will own the marketing funnel by managing content calendars, SEO initiatives, and paid campaigns to drive traffic and generate leads. They will also collaborate with sales and leadership teams to nurture leads and optimize conversion strategies through data-driven insights.
Requirements
Candidates must have 2-4 years of experience in demand generation, inbound marketing, and SEO/SEM. An MBA in Marketing or equivalent professional experience is required, along with proficiency in marketing automation tools and strong analytical skills.
Full job description
Culture at CloudifyOps:
Working at CloudifyOps is a rewarding experience. Great people, a workenvironment that thrives on creativity, and the opportunity to take on roles beyond adefined job description are just some of the reasons you should work with us.
About the role:
We are looking for a data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
Responsibilities:
Content & Inbound Marketing
Build and manage a rich content and editorial calendar across owned channels including website, blog, and social media.
Create and repurpose high-quality content such as blog posts, landing pages, emailers, whitepapers, ebooks, reports, infographics, and webinars to attract and convert a qualified audience.
Develop compelling calls-to-action (CTAs), landing pages, and lead-generation assets to convert site traffic into marketing-qualified leads (MQLs).
Bring fresh ideas for content themes, campaigns, and formats aligned with business goals.
SEO, SEM & Paid Campaigns
Drive SEO initiatives including keyword research, on-page optimization, content repurposing, and link-building strategies.
Monitor, analyze, and optimize SEO performance to improve organic visibility and conversions.
Plan, recommend, and execute paid campaigns including Google Ads (SEM), PPC campaigns, advertorials, and social media advertising.
Conduct keyword research and continuously optimize campaigns for cost, reach, and ROI.
Email Marketing & Marketing Automation
Own and execute email marketing campaigns, including drip and nurture campaigns, targeted emailers, and automated workflows.
Perform A/B testing on subject lines, content, CTAs, and timing to improve engagement and conversions.
Analyze email campaign performance (open rates, CTR, conversions) and share actionable insights with stakeholders.
Optimize marketing automation and lead nurturing processes across email, content, and social channels.
Social & LinkedIn Marketing
Drive organic and paid LinkedIn marketing initiatives to build brand presence and generate leads.
Use LinkedIn automation tools responsibly to support outreach and engagement.
Plan and execute social media campaigns aligned with content and demand generation goals.
Analytics & Collaboration
Establish and maintain closed-loop analytics with the sales team to track how marketing leads convert into customers.
Monitor campaign performance across channels and continuously refine strategies to improve conversion rates.
Collaborate closely with sales, product, and leadership teams to align marketing efforts with business objectives.
Must-Have Skills & Experience
2 - 4 years of experience in demand generation, inbound marketing, SEO, and SEM.
Strong understanding of content marketing and lead generation strategies.
Hands-on experience with email marketing and automation, including A/B testing.
Experience with email marketing tools such as Zoho, Brevo, Smartreach (or similar), Mailchimp, or HubSpot.
Working knowledge of Google Ads, PPC campaigns, and keyword research.
Ability to think creatively and bring new ideas for campaigns and content. Analytical mindset with the ability to track, measure, and optimize campaign performance.
Good to Have
Hands-on experience with WordPress or other CMS platforms.
Exposure to video scripting and video editing tools.
Familiarity with marketing automation and CRM integrations.
Requirements:
MBA in Marketing or equivalent working experience.
Experience in inbound marketing for a technology company
Proficiency in marketing automation and blogging software to generate traffic, convert visitors into leads, and nurture them (using dynamic workflows) into converted customers.
Demonstrated project management experience.
Research and analytical skills.
Strong written and verbal communication skills
Good understanding and proficiency in using digital marketing tools and tactics
Ability to use data to inform all decisions.
Equal opportunity employer:
CloudifyOps is proud to be an equal opportunity employer with a global culture thatembraces diversity. We are committed to providing an environment free of unfairdiscrimination and harassment. We do not discriminate based on age, race, color,sex, religion, national origin, disability, pregnancy, marital status, sexual orientation,gender reassignment, veteran status, or other protected category.
CloudifyOps is a Cloud First, AI Driven, and Engineering Led transformation company, specializing in consulting, implementation, and managed services to drive AI Transformation and help organizations accelerate innovation, agility, and resilience. Since 2016, we have been a trusted partner for global businesses, delivering expertise across AWS, Azure, GCP, Oracle and Akamai in cloud migration, app modernization, optimization, security, DevOps automation, and cloud‑native application development.
We empower industries such as Healthcare, Automotive, E-commerce, MediaTech, Fintech, and EdTech, serving Startups, SMBs, ISVs, and Enterprises. Our AI-powered frameworks enable clients to reduce gaps by up to 40%, boost productivity by 30%, and improve resilience by 80%, driving measurable business value, cost efficiency, and compliance excellence.
At CloudifyOps, our inclusive, engaging culture empowers people to learn, collaborate, and innovate with the freedom to think, explore, and grow. Guided by an ownership mindset and growth orientation, we foster transparency, trust, and continuous learning, encouraging experimentation and rewarding initiative—so every team member feels valued, inspired, and driven to make an impact.
Headquartered in Bangalore with operations in Chennai and the USA, CloudifyOps enables businesses to focus on what matters most—innovation, security, scalability and growth.
Offices: Ground Floor, Block C, DSR Techno Cube, Survey No.68, Varthur Rd, Thubarahalli, Bangalore, Karnataka 560037, IN · OMR Service Road, 3rd Phase, No. 1, Santhosh Nagar, Kandhanchavadi, Perungudi, Chennai, Tamil Nadu 600096, IN
DevOpsAWSCloudCloud TransformationCloud ServicesAZUREGoogle CloudDockerManaged IT ServicesLean Development
CloudifyOps is a Cloud First, AI Driven, and Engineering Led transformation company, specializing in consulting, implementation, and managed services to drive AI Transformation and help organizations accelerate innovation, agility, and resilience. Since 2016, we have been a trusted partner for global businesses, delivering expertise across AWS, Azure, GCP, Oracle and Akamai in cloud migration, app modernization, optimization, security, DevOps automation, and cloud‑native application development.
We empower industries such as Healthcare, Automotive, E-commerce, MediaTech, Fintech, and EdTech, serving Startups, SMBs, ISVs, and Enterprises. Our AI-powered frameworks enable clients to reduce gaps by up to 40%, boost productivity by 30%, and improve resilience by 80%, driving measurable business value, cost efficiency, and compliance excellence.
At CloudifyOps, our inclusive, engaging culture empowers people to learn, collaborate, and innovate with the freedom to think, explore, and grow. Guided by an ownership mindset and growth orientation, we foster transparency, trust, and continuous learning, encouraging experimentation and rewarding initiative—so every team member feels valued, inspired, and driven to make an impact.
Headquartered in Bangalore with operations in Chennai and the USA, CloudifyOps enables businesses to focus on what matters most—innovation, security, scalability and growth.
Offices: Ground Floor, Block C, DSR Techno Cube, Survey No.68, Varthur Rd, Thubarahalli, Bangalore, Karnataka 560037, IN · OMR Service Road, 3rd Phase, No. 1, Santhosh Nagar, Kandhanchavadi, Perungudi, Chennai, Tamil Nadu 600096, IN
DevOpsAWSCloudCloud TransformationCloud ServicesAZUREGoogle CloudDockerManaged IT ServicesLean Development