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Full-time
bachelor degree
Posted 1d ago
~40 hrs/week
Responsibilities
The Marketing Specialist will develop and execute comprehensive marketing plans for energy services while performing competitive assessments and market research. They will also support contract negotiations and communicate key market trends to the organization.
Requirements
Candidates must hold at least a Bachelor's degree in Marketing, Business, Engineering, Management, or Economics. Strong analytical, communication, and technical skills are required, along with a willingness to travel.
Full job description
Job Summary
The Marketing Specialist – Retail Energy will be responsible for developing, executing and accomplishing comprehensive marketing plans, programs and/or equivalent for the Company's energy services businesses that factor in market conditions, regulatory environment, competitive environment, and customer needs. Mainly, will be a team player to fully achieve the group's deliverables.
Duties and Responsibilities
1.
Understand the power
industry market on the wholesale and retail business;
2.
Propose and recommend
tactical marketing plan that will support the achievement of corporate goals;
4.
Identify target markets and
develop target customer lists based on various resources;
5.
Support, as required, the
Manager in securing contracts and/or any equivalent medium with prospective
customers;
6.
Accomplishes marketing and
organization mission by completing related results as needed;
7.
Keep abreast of market
conditions and competitor status that impacts the commercial market and
communicate to the organization key market information;
8.
Provides information by
collecting, analysing, and summarizing data and trends;
9.
Prepare reports, making
presentations, and making recommendations;
10.
Negotiation follow-through
with Customers and other concerned agencies;
11. Complete
other jobs assigned by the Manager.
Technical Competencies and Skills
One must be willing to travel, work on call and must have a knowledge of database software, electronic mail, graphics, technical diagrams, flow charts, etc. and must possess the following skills: 1. Analytical skills. Marketing Officer must have analytical mind. One must know the value of the vast amount of data available, and are highly interested in what that data can reveal about the market or consumer behavior, efficacy of various marketing approaches and more. He/she must also know how to look beyond the data and pick up on trends and patterns that can lead to better, more successful marketing efforts. 2. Communication skills. Marketing Officer must be able to communicate effectively with a broad-based team made up of other managers or staff members and/or internal and external customers during the marketing process. Must also be able to communicate persuasively to the public. 3. Creativity. Marketing Officer must be able to generate new and imaginative ideas. 4. Interpersonal skills. Marketing Officer must deal with a range of people in different roles, both inside and outside the organization. 5. 5. Technical skills. Marketing Officer must be willing to continue learning and adapting technology innovations for the advancement and easy communications with Customers. Customer engagement will occur in more ways
Education, Trainings and Licenses Required
At least a Bachelor's Degree in Marketing, Business, Engineering, Management, Economics