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Jobs at Cheil USA (Now Hiring) — 3 open

Cheil USA logoCheil USA

Group Director, Brand Strategy

Plano, Texas, United States · Hybrid

Senior+

Cheil USA/Dallas/Strategy Group Director, Brand Strategy About Us We are Built to Connect. At Cheil Worldwide, we create connected experiences that move people with work that’s bold enough to stand out, clear enough to b…

Skills: Brand Strategy, Account Planning, Communications Strategy, Consumer Research, Audience Insights

Cheil USA logoCheil USA

Software Engineer, Creative Technology

Plano, Texas, United States · On-site

Mid level

Cheil USA/TechOps/Creative Technology Software Engineer Plano, Texas About us We are Built to Connect. At Cheil Worldwide, we create connected experiences that move people with work that’s bold enough to stand out, clear…

Skills: JavaScript, TypeScript, React, Node.js, WebGL

Cheil USA logoCheil USA

IT Director

Plano, Texas, United States · On-site

Senior+

Cheil USA / Corporate Services / Information Technology IT Director Plano, Texas About us We are Built to Connect. At Cheil Worldwide, we create connected experiences that move people with work that’s bold enough to stan…

Skills: IT Operations, macOS Management, Windows Management, Network Security, Budget Optimization

Cheil USA logo

Group Director, Brand Strategy

Cheil USA

Plano, Texas, United States • Hybrid

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Senior+

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  • Full-time
  • bachelor degree
  • Posted 3d ago
  • ~40 hrs/week

Responsibilities

Lead the development of brand and communication strategies to drive business growth and inspire creative excellence for major clients like Samsung. Serve as a senior advisor to clients while mentoring a team of strategists and collaborating across cross-functional agency teams.

Requirements

Requires over 15 years of experience in brand strategy or account planning, preferably within the technology or consumer electronics sectors. Must possess strong leadership skills, expertise in consumer insights, and a proven track record of influencing executive-level stakeholders.

Full job description

Cheil USA/Dallas/Strategy
Group Director, Brand Strategy

About Us
We are Built to Connect.
At Cheil Worldwide, we create connected experiences that move people with work that’s bold enough to stand out, clear enough to be understood, and enduring enough to be remembered. Born from technology and built from one of the world’s largest tech ecosystems, we move with innovation, not after it.

Today, brands exist in a constant stream of interactions, where every moment is an opportunity to connect…or be ignored. That’s why we design connected experiences across online, offline and emerging touchpoints, blending data, insights, creativity, and technology to build what’s next, not just respond to what’s now. 

Our approach integrates experiential with data-driven, creatively led marketing, grounded in cultural relevance and built to grow brands.

Cheil USA serves as the lead agency for Samsung.  And while Samsung remains a key partner, our work extends across a growing portfolio of globally recognized brands. Powered by a team of 200+ creative problem-solvers, we thrive on pushing boundaries and redefining how brands engage with people.

We are looking for people who chase the Never Been Done Before. Curious thinkers. Driven doers.

We Create Connected experiences that matter.

At Cheil, strategy isn't a department, it's a catalyst. We believe the most impactful ideas happen at the intersection of human truth, cultural relevance, and business ambition. Our strategists don't simply respond to briefs; they help define the opportunities that shape brands, inspire creativity, and drive growth.

We're looking for a Group Director, Brand Strategy to help lead the next chapter of growth for one of our largest and most important client relationships. This is an opportunity for a strategic leader who thrives on solving complex business challenges, shaping breakthrough creative work, and building strong partnerships with clients and colleagues alike.

About the opportunity

As Group Director, Brand Strategy, you will lead the development of brand, communications, and consumer strategies that influence business decisions and inspire exceptional creative work. You will serve as a trusted advisor to senior clients, a mentor to strategists, and a collaborative partner to creative, account, media, analytics, and innovation teams.

This role, reports to the Head of Strategy, and will focus heavily on Samsung, helping shape the future of one of the world's most recognized brands across multiple audiences, channels, and experiences.

What You'll Do
Lead Strategic Vision
  • Define and champion brand, communications, and campaign strategies that connect business objectives to human insight.
  • Translate complex market, consumer, and cultural dynamics into clear strategic direction.
  • Develop strategic frameworks, positioning recommendations, audience segmentation models, and messaging architectures that guide business and creative decisions.
  • Ensure strategic rigor across the full lifecycle of work from discovery and research through execution, optimization, and measurement.
Influence Clients
  • Serve as a trusted strategic advisor to senior client stakeholders.
  • Facilitate discussions that help clients identify opportunities, navigate ambiguity, and make informed decisions.
  • Deliver compelling presentations that build confidence, inspire action, and strengthen agency partnerships.
  • Develop thought leadership and POVs that position the agency as a strategic partner rather than a tactical vendor.
Inspire Creative Excellence
  • Partner closely with creative leadership to unlock breakthrough ideas grounded in human insight.
  • Develop inspiring briefs that spark innovative and effective creative solutions.
  • Champion work that balances cultural relevance, business impact, and creative ambition.
  • Help teams connect emerging consumer behaviors, technology trends, and cultural shifts to meaningful creative opportunities.
Build and Develop Talent
  • Lead, mentor, and develop a growing team of strategists.
  • Foster an environment of curiosity, collaboration, and continuous learning.
  • Recruit and cultivate diverse strategic talent that strengthens the agency's capabilities.
  • Raise the quality of strategic thinking and output across the organization.
Drive Agency Growth
  • Play a leadership role in new business opportunities, including RFP responses, pitch development, and presentations.
  • Contribute to agency thought leadership through articles, speaking opportunities, workshops, and client-facing initiatives.
  • Help evolve the strategy discipline, processes, and tools that support agency growth and effectiveness.
What We're Looking For
  • 15+ years of experience in brand strategy, account planning, or communications strategy within leading advertising, marketing, or consulting environments.
  • Demonstrated experience leading strategic work for large-scale consumer brands.
  • Experience within technology, consumer electronics, telecommunications, or adjacent categories strongly preferred.
  • Proven success influencing senior client stakeholders and executive-level decision-makers.
  • Deep expertise in consumer research, audience insights, cultural intelligence, and strategic planning.
  • Strong understanding of integrated marketing ecosystems, including brand, digital, social, retail, experiential, and commerce channels.
  • Ability to connect data, consumer behavior, and business objectives to actionable strategic recommendations.
  • Exceptional storytelling, presentation, and facilitation skills.
  • Experience mentoring and developing high-performing strategy teams.
  • A collaborative leadership style with the ability to inspire cross-functional teams.
  • Bachelor's degree in Marketing, Communications, Psychology, Sociology, Business, Journalism, Liberal Arts, or a related field preferred
Why Join Us
  • Lead strategy for globally recognized brands.
  • Shape award-winning work that influences culture and drives business growth.
  • Partner with talented creatives, technologists, and innovators.
  • Help define the future of strategy within a growing agency.
  • Build a meaningful career while making a measurable impact on clients, teams, and the industry.
Location
This role is based in Plano, Texas, with a hybrid work schedule. Candidates must reside in or be willing to relocate to the Dallas-Fort Worth area. Travel may be required based on client and business needs.

Related keywords

Brand StrategyAccount PlanningConsumer ElectronicsTelecommunicationsIntegrated MarketingDigital MarketingSocial MediaRetail MarketingExperiential MarketingCommerce ChannelsCultural IntelligenceStrategic FrameworksPositioningRFPPitch DevelopmentThought Leadership

About Cheil USA

LinkedInVisit site

Creating Connected Experiences That Matter

Industry
Advertising Services
Company size
201-500 employees
Founded
1973
Headquarters
New York, NY
LinkedIn followers
10,968

Cheil (pronounced ch-ALE) means “the best” in Korean, fitting for an agency built to help brands lead. We believe in creating Connected Experiences that matter, blending online, offline, and emerging touchpoints to deepen engagement and drive measurable impact. Our work combines experiential activations with data-driven, creatively led marketing rooted in technology, culture, and the way people live today. In the U.S., Cheil has been recognized by Adweek as one of the fastest-growing agencies for three consecutive years, pairing the strength of a global network with the agility of a start-up. We deliver bold, scalable solutions with speed, precision, and a challenger’s mindset. As part of the Cheil Worldwide network, one of the world’s largest agency ecosystems, we operate in 46 countries with over 7,200 employees. In the U.S., our network expands through CAN (Cheil Agency Network), which includes McKinney, Barbarian, CYLNDR, Attention Arc, and IRIS, broadening our reach and sharpening our expertise across disciplines and industries. We build what’s next.

Offices: 1 Pennsylvania Plaza, 37th Floor, New York, NY 10019, US · 6600 Chase Oaks Blvd, Suite 170, Plano, Texas 75023, US · 565 Clyde Ave, #610, Mountain View, California 94043, US

brand strategycreativeomni channel marketingexperientialdigitalsocial mediacontent productiongamingretail marketingand technology
View all jobs at Cheil USA

About Cheil USA

LinkedInVisit site

Creating Connected Experiences That Matter

Industry
Advertising Services
Company size
201-500 employees
Founded
1973
Headquarters
New York, NY
LinkedIn followers
10,968

Cheil (pronounced ch-ALE) means “the best” in Korean, fitting for an agency built to help brands lead. We believe in creating Connected Experiences that matter, blending online, offline, and emerging touchpoints to deepen engagement and drive measurable impact. Our work combines experiential activations with data-driven, creatively led marketing rooted in technology, culture, and the way people live today. In the U.S., Cheil has been recognized by Adweek as one of the fastest-growing agencies for three consecutive years, pairing the strength of a global network with the agility of a start-up. We deliver bold, scalable solutions with speed, precision, and a challenger’s mindset. As part of the Cheil Worldwide network, one of the world’s largest agency ecosystems, we operate in 46 countries with over 7,200 employees. In the U.S., our network expands through CAN (Cheil Agency Network), which includes McKinney, Barbarian, CYLNDR, Attention Arc, and IRIS, broadening our reach and sharpening our expertise across disciplines and industries. We build what’s next.

Offices: 1 Pennsylvania Plaza, 37th Floor, New York, NY 10019, US · 6600 Chase Oaks Blvd, Suite 170, Plano, Texas 75023, US · 565 Clyde Ave, #610, Mountain View, California 94043, US

brand strategycreativeomni channel marketingexperientialdigitalsocial mediacontent productiongamingretail marketingand technology
View all jobs at Cheil USA

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