Espoo, Uusimaa, Finland · Hybrid
We’re looking for a Product Marketing Manager (or Senior) to take ownership of how our products are positioned, communicated, and brought to market globally. You’ll sit at the intersection of commercial, product developm…
Skills: Product Positioning, Go-To-Market Strategy, Value Proposition Development, Storytelling, B2B Marketing
Espoo, Uusimaa, Finland • Hybrid
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The role involves driving global product positioning, messaging, and go-to-market strategies for software and hardware portfolios. It requires collaborating with regional teams and commercial stakeholders to ensure consistent value propositions across all global touchpoints.
Candidates should have product marketing experience in B2B tech, specifically within IoT or smart building environments. Strong communication skills and the ability to translate complex technical capabilities into compelling business narratives are essential.
We’re looking for a Product Marketing Manager (or Senior) to take ownership of how our products are positioned, communicated, and brought to market globally.
You’ll sit at the intersection of commercial, product development, and marketing teams turning product capabilities into clear value propositions, and ensuring our messaging is consistent, relevant, and impactful across all touchpoints.
You’ll be part of the HQ marketing team in Espoo, working closely with our regional marketing teams across EMEA, APAC, and NOAM to drive alignment and execution globally.
This role combines strategic ownership with hands-on involvement, ensuring both direction and delivery are in place.
What you’ll do
Drive product positioning, messaging, and value propositions across our portfolio
Translate complex software and hardware capabilities into clear, compelling stories that drive adoption
Plan and drive go-to-market strategies for new products and features
Lead the development of product marketing assets and campaigns, working closely with internal teams and external agencies
Support global product launches with aligned messaging and execution across regions
Work closely with commercial teams and regional marketing to ensure consistency and impact across markets
Enable Sales and partners with materials, training, and clear product narratives
Build and maintain a strong understanding of customer needs, market trends, and competition
Ensure consistency of product messaging across all channels and regions
Continuously improve messaging, content, and campaigns based on insights and performance
What we’re looking for
Experience in product marketing, ideally in IoT, smart building technologies, or B2B tech environments combining hardware and software
Strong understanding of how product marketing drives growth, adoption, and business impact
Ability to craft messaging that resonates with different audiences – from technical users to business decision-makers
Excellent communication and storytelling skills, with a clear understanding of how different channels, formats, and audiences shape effective messaging – including how B2C best practices can be applied in B2B contexts
Experience working with multiple content formats and channels, and collaborating with agencies or creative partners
Understanding of global brands and how to maintain consistency across markets
Ability to work cross-functionally in a global organization
Data-driven mindset with the ability to translate insights into action
Hands-on but strategic – comfortable driving direction while ensuring execution happens
Comfortable using modern tools to improve the speed, quality, and scalability of marketing work
Bonus points if you have
Experience in lighting, IoT, or smart building technologies
Experience with mobile apps and/or embedded hardware products
Familiarity with global go-to-market coordination
Why join Casambi
Work on a category-leading product used globally
Be part of a truly international and growing company
Shape how our products are understood and adopted worldwide
Combine strategy, creativity, and execution in one role
Location
This role is based at our head office in Espoo, Finland, where most of our team works together in a hybrid setting. To be considered for the position, applicants should already hold a valid right to work in Finland, as we are unfortunately not in a position to support relocation or sponsor work permits for this opening. We warmly welcome applications from all qualified candidates who meet this requirement.
About Casambi
At Casambi Technologies, we're on a mission to shape the future of smart lighting control. Headquartered in Espoo, Finland, with a global team across Europe, North America and APAC, we deliver the world's most flexible and scalable lighting platform, trusted in 250,000+ projects worldwide. Our open ecosystem unites 350+ ecosystem partners and 8+ million units sold, giving lighting professionals the freedom to design without limits. If you're excited by cutting-edge technology, international impact, and a culture where curiosity and collaboration thrive — we'd love to meet you.
Lighting control for the modern world
Casambi is changing the way people and businesses light their surroundings. Since 2011, Casambi has been developing wireless lighting control systems based on Bluetooth Low Energy. Today, we are the market leader. A dynamic user experience, excellent reliability and unparalleled performance are already enjoyed via hundreds of third-party Casambi ecosystem providers. Our technology can be integrated into any lighting installation – from individual lighting fixture controls to industrial-scale solutions with cloud-based remote control, monitoring and data logging. Casambi has a growing sales and support network across Europe, North America and Asia. We are always interested in meeting new partners to join us on this journey.
Offices: Bertel Jungin aukio 1E, Espoo, Southern Finland 02600, FI
Lighting control for the modern world
Casambi is changing the way people and businesses light their surroundings. Since 2011, Casambi has been developing wireless lighting control systems based on Bluetooth Low Energy. Today, we are the market leader. A dynamic user experience, excellent reliability and unparalleled performance are already enjoyed via hundreds of third-party Casambi ecosystem providers. Our technology can be integrated into any lighting installation – from individual lighting fixture controls to industrial-scale solutions with cloud-based remote control, monitoring and data logging. Casambi has a growing sales and support network across Europe, North America and Asia. We are always interested in meeting new partners to join us on this journey.
Offices: Bertel Jungin aukio 1E, Espoo, Southern Finland 02600, FI
