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$79k–$110k/yr
Full-time
bachelor degree
Comprehensive Healthcare Benefits, Multiple Medical Plans, Pharmacy, Teladoc, Multiple Dental Plans, Vision Plan
Posted 36d ago
Apply by Sep 30
~38 hrs/week
Responsibilities
The Director of Marketing oversees all inquiries, admissions, and public relations to drive occupancy and growth at the facility. Key duties include implementing quarterly marketing plans, conducting external sales calls, and coordinating community events.
Requirements
A Bachelor's degree in Marketing, Business, or Communications is required, along with 3-5 years of experience in sales and marketing. Experience in healthcare, specifically Assisted Living or Skilled Nursing Facilities, is strongly preferred.
Full job description
Balance Life & Work with a New Career Opportunity
Now Hiring - Director of Marketing - Parsippany, NJ
Salary range: 79K - 110K per Year (Flexible) Full-time
CareOne at Parsippany
The Director of Marketing works with the administrative, marketing, sales and admissions staff to oversee the coordination of all inquiries, admissions, sales calls, public relations, community events, correspondence and communication with customers at the designated facility shall be in accordance with the philosophy, policies and procedures established by the company. Job duties include, but are not limited to:
1. Create and implement the quarterly marketing/growth plan.
2. Provide overall marketing training and expertise to personnel to achieve quality mix and occupancy.
3. Direct the completion of a minimum of 4 external sales calls per day with new and existing referrals sources.
4. Coordinate all internal publicity events and work closely with the Corporate Marketing department on event execution.
5. Create and implement monthly direct mail pieces to inquiries and professional referral sources.
6. Being responsible for the development and maintaining mailings list of all professional referral sources and inquires.
7. Train other department heads on the role of marketing and customer service.
8. Develop back up procedure with Administrator for tours when Director of Admissions and Marketing not available.
9. Train back up designees on process of giving tours and taking inquires.
10. Maintain records and results on all referral and conversion activity.
11. In concert with Administrator, provide feedback and perform customer problem resolution.
12. Coordinate Press Releases and public relations activities with area media.
13. Coordinate, train, and orient new marketing and sales' new hires.
14. Assist in the development and placement of media advertisements and creative.
15. Serve on community boards/associations (i.e. chamber of commerce).
16. Establish a process to qualify residents for admission utilizing CareOne's financial and medical criteria.
17. Must submit and oversee staff marketing, census and sales reports as required using company developed reporting tools.
18. Maintain records and results on all referral and admission activity.
19. Serve on Quality Assurance committee for the facility.
20. In concert with the administrator, provide feedback, performance appraisals and ongoing coaching to marketing staff.
21. Oversee pre-admission room checks with the housekeeping Supervisor.
22. Inform appropriate staff of incoming admissions prior to arrival.
23. Ensure that patient and family are appropriately welcomed and settled on admission day.
24. Complete sign in paper work in a timely fashion.
Position Requirements:
Bachelor's Degree in Marketing, Business, Communications or related field
3-5 years' experience in sales and marketing and/or a related healthcare field background
Healthcare work experience - preferred.
Social Work experience - preferred.
Sales and Marketing experience preferred.
Assisted Living and Skilled Nursing Facility experience preferred.
The CareOne mission is to define excellence within the health care community. We are dedicated to Maximizing Patient Outcomes. We treat Residents, their families and each other with respect, dignity and compassion. Through a collaborative and consultative approach, we strive to provide a framework of strength and stability for our Centers and Communities. We work to maintain the highest standards of care and service for Residents, families and our valued employees.
We are proud to Offer the following benefits to Part-time (22.5+ hours/week) and Full-time Employees:
Comprehensive Healthcare Benefits
Multiple Medical Plans
Including Pharmacy
Including Teladoc
Multiple Dental Plans
Vision Plan
Health Savings Account (eligibility restrictions apply)
Flexible Spending Accounts
Voluntary Life and AD&D
Short-Term and Long-Term Disability Plans
Hospital Indemnity Insurance
Critical Illness Insurance
Accident Insurance
Whole Life Insurance
Medicare Employee Assistance
Legal Plan
Commuter Benefits
401k Retirement Plan
Employee Assistance Program (available to all employees)
Paid Time Off
Vacation
Sick Plans in accordance with state laws
Opportunities to advance and grow your career
If working with people who are dedicated, compassionate, and concerned about their patients is essential to you, then you'll appreciate being a part of our team. We've built a strong reputation on the outstanding level of care that we provide. We have a graciously appointed facility with strong belief in patient care and service; join us at our beautiful facility!
CareOne is a leading, family-owned senior care provider with more than 50 locations in New Jersey, Massachusetts, Pennsylvania, Michigan, and Connecticut. From independent and assisted living to sub-acute and long-term acute care, CareOne supports residents, patients, and their families through every stage of their care journey. The team prides itself in nurturing a people-centered environment and administering a personalized approach to care. This, combined with CareOne's commitment to innovation, allows CareOne to deliver best-in-class clinical service in a place that feels like home. CareOne is where care and community come together to create a better way of aging.
Offices: 173 Bridge Plaza North, Fort Lee, NJ 07024, US · 188 State Route 34, Holmdel, New Jersey 07733, US · 599 Cranbury Rd, East Brunswick Township, New Jersey, US · 1040 RT-36, Atlantic Highlands, New Jersey 07716, US · 162 S Britain Rd, Southbury, Connecticut 06488, US
Post Acute RehabilitationLong Term CareAssisted LivingRespite CareHospiceHome Healthcare AgencyPharmacy and Memory Care.Memory Careand Long-Term Acute-Care HospitalHospital
CareOne is a leading, family-owned senior care provider with more than 50 locations in New Jersey, Massachusetts, Pennsylvania, Michigan, and Connecticut. From independent and assisted living to sub-acute and long-term acute care, CareOne supports residents, patients, and their families through every stage of their care journey. The team prides itself in nurturing a people-centered environment and administering a personalized approach to care. This, combined with CareOne's commitment to innovation, allows CareOne to deliver best-in-class clinical service in a place that feels like home. CareOne is where care and community come together to create a better way of aging.
Offices: 173 Bridge Plaza North, Fort Lee, NJ 07024, US · 188 State Route 34, Holmdel, New Jersey 07733, US · 599 Cranbury Rd, East Brunswick Township, New Jersey, US · 1040 RT-36, Atlantic Highlands, New Jersey 07716, US · 162 S Britain Rd, Southbury, Connecticut 06488, US
Post Acute RehabilitationLong Term CareAssisted LivingRespite CareHospiceHome Healthcare AgencyPharmacy and Memory Care.Memory Careand Long-Term Acute-Care HospitalHospital