Clera home
·Dashboard

Jobs at Capstone (Now Hiring) — 1 open

Capstone logoCapstone

VP of Direct Sales

Eden Prairie, Minnesota, United States · Hybrid

Senior+

Description The Vice President of Direct Sales at Capstone will lead our direct sales organization supporting two core business lines: PebbleGo, a digital EdTech product for elementary age learners, and Capstone’s publis…

Skills: Sales Strategy, Revenue Growth, K-12 Education Market, SaaS Sales, Consultative Selling

Capstone logo

VP of Direct Sales

Capstone

Eden Prairie, Minnesota, United States • Hybrid

Apply
Senior+

Tired of cold applications?

Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.

  • Full-time
  • Posted 41d ago
  • ~40 hrs/week

Responsibilities

Lead the direct sales organization to drive revenue growth for print publishing and digital EdTech products within the U.S. K-12 market. Develop comprehensive sales strategies and manage a high-performing team to expand market presence and deepen customer relationships.

Requirements

Requires 10+ years of progressive sales leadership experience, including at least 5 years in a senior role specifically serving the K-12 education market. Preference is given to candidates with experience selling both print materials and SaaS/digital learning solutions.

Full job description

Description

The Vice President of Direct Sales at Capstone will lead our direct sales organization supporting two core business lines: PebbleGo, a digital EdTech product for elementary age learners, and Capstone’s publishing business, which creates books for elementary age readers and sells them into U.S. schools and public libraries. This leader will drive the overall sales strategy, execution, and performance of a national direct sales team responsible for selling both print and digital solutions into the K–12 education market.

Reporting to the Chief Revenue Officer, the VP of Direct Sales will oversee a high-performing team focused on growing revenue, deepening customer relationships, and expanding Capstone’s presence across school and library markets. This role requires a strategic, hands-on leader who can balance long-term market development with near-term sales execution, while building a cohesive sales culture that aligns closely with internal teams.

Our preference is for this role to be hybrid based out of our Eden Prairie, MN office. 

Why You’ll Want To Join Capstone

Have you ever read something that increased your understanding of the world around you? An article, a book, a research paper, a piece of local legislation, even a poem or short story?

Capstone is a mission-driven community of passionate, creative people like you who believe in the power of literacy. Our mission is to make reading fun for kids, so that they never experience literacy as the barrier that prevents them from understanding and engaging with the world around them.  

For more than 30 years, Capstone has led the way in K–5 educational publishing, creating award-winning books and digital learning experiences (PebbleGo). The information landscape has changed dramatically since we first started out in 1991, and competition for kids’ attention is at an all-time high. This changing landscape inspires our continued growth and innovation – today’s kids need trusted sources of content more than ever, but their standards for what’s considered engaging have never been higher! At Capstone, we’re excited by that challenge – are you?

YOUR RESPONSIBILITIES

Sales Strategy & Revenue Growth

  • Develop and execute a comprehensive sales strategy to drive growth across Capstone’s print publishing and digital EdTech businesses, aligning sales priorities with overall company objectives and market opportunities.
  • Lead a centralized direct sales organization responsible for selling books and educational software solutions into U.S. schools.
  • Partner closely with Marketing, Product, Content and other internal team leaders to align go-to-market strategies, sales enablement efforts, and customer engagement initiatives that drive pipeline growth and revenue performance.
  • Establish and refine sales processes, forecasting models, territory strategies, and performance metrics to improve efficiency, accountability, and sales outcomes.
  • Identify and capitalize on growth opportunities across districts and schools.
  • Serve as a trusted advisor to the executive leadership team on sales performance, market trends, competitive dynamics, and customer insights.

Organizational Leadership & Development

  • Build, lead, and develop a high-performing, customer-focused sales organization grounded in collaboration, accountability, and continuous improvement.
  • Coach and mentor sales leaders and team members to strengthen consultative selling capabilities, strategic account management, and long-term customer partnerships.
  • Foster a cohesive sales culture that effectively represents both Capstone’s publishing solutions and PebbleGo digital products.
  • Drive alignment and collaboration across departments to ensure the sales organization has the tools, messaging, training, and support needed to succeed.
  • Lead organizational planning, territory optimization, hiring, onboarding, and talent development initiatives across the sales function.
  • Establish clear KPIs, dashboards, and reporting structures to measure sales effectiveness, pipeline health, customer retention, and revenue growth.
  • Champion a data-driven sales culture that leverages CRM tools and analytics to improve decision-making and customer engagement strategies.

Education, Experience, and Skills desired: 

  • The ideal candidate brings 10+ years of progressive sales leadership experience, including at least 5 years in a senior leadership role.
  • Experience leading direct sales teams serving the K–12 education market is required, including experience selling into U.S. schools and/or public libraries.
  • Experience selling both print educational materials and SaaS or digital learning solutions is strongly preferred.
  • Demonstrated success developing and executing sales strategies across complex customer segments, territories, and product lines.
  • Proven ability to build, scale, and lead high-performing sales organizations focused on customer success and revenue growth.
  • Strong understanding of consultative selling methodologies, pipeline management, forecasting, and sales operations.
  • A data-driven mindset, experience with CRM and sales analytics tools, and exceptional leadership and communication skills are essential.
  • Collaborative leader who can influence without direct authority and lead through change with clarity and confidence.
  • Excellent leadership, communication, and project management skills.
  • CRM experience (e.g. Salesforce), forecasting, pipeline management, and sales analytics experience preferred.

Travel Requirements

This position requires travel (15-20%).

Inclusion & Belonging

Capstone embraces equal opportunity and a culture of belonging for all employees and applicants. We are an Affirmative Action and Equal Opportunity Employer. All candidate information will be kept private according to EEO guidelines. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].

Capstone strives to provide comprehensive and market-competitive benefits to meet the needs of our employees and their families. Click here to see our benefits. 

Pre-Employment Background Check Required

California Applicants: 

Applicants from California can access our California Privacy Notice here. 

Employment Authorization: 

At this time Capstone unfortunately cannot sponsor or take over sponsorship of an employment visa. To be considered for one of our roles, applicants must be authorized to work in the United States.

Related keywords

EdTechK-12 EducationSaaSDirect SalesSalesforceCRMPipeline ManagementForecastingConsultative SellingEducational PublishingMarket DevelopmentRevenue GrowthKPIsAccount ManagementTerritory StrategyDigital Learning

About Capstone

LinkedInVisit site

Content is at the heart of what we do.

Industry
Book and Periodical Publishing
Company size
201-500 employees
Founded
1991
Headquarters
North Mankato, MN
LinkedIn followers
7,089

Capstone is a leading content creator for digital solutions, children’s books, and literacy programs for school libraries, classrooms, and at home reading including the award-winning PebbleGo™ research database. Our passion for creating inspired learning has made us the most trusted children’s publisher for 30 years. Content is at the heart of what we do. At Capstone, it's not what you tell, but how you tell it. We engage readers by creating the right content for the right purpose for the right kid. And, no matter their interest, we create content that works in any binding, as print or digital, and in conjunction with any instructional method or edtech tool. Reading happens throughout the school day—whether in the building or at home. And wherever reading is happening, Capstone is there. Capstone employees bring their creativity and passion every day and are the foundation of our success. Building strong communities starts with valuing our employees and creating an inclusive workplace environment to celebrate and inspire their diverse perspectives and talents. We unite around our single purpose: to help kids succeed by making learning fun. We do this with the commitment of living our core values every day: — We Let Curiosity Lead the Way — We “Own It” — We Are a Welcoming and Inclusive Team — We Turn Problems Into Opportunities — Our Hearts and Minds Are Committed To Our Mission If you are looking for a career that provides opportunities to grow and develop, have a passion for cultivating a love of reading and learning, and an eagerness to share innovative ideas that support children along with the educators who serve them, Capstone may be the place for you!

Offices: 1710 Roe Crest Drive, P.O. Box 669, North Mankato, MN 56002-0669, US · 5050 Lincoln Drive, Ste 300, Minneapolis, MN 55436, US · Meridian House, Sandy Lane West, Littlemore, Oxford OX46LB, GB

Children's PublishingChildren's BooksPebbleGoEducationLiteracy ProgramsDigital ContentEducation Technology SolutionsOnline LearningK-12Reading
View all jobs at Capstone

About Capstone

LinkedInVisit site

Content is at the heart of what we do.

Industry
Book and Periodical Publishing
Company size
201-500 employees
Founded
1991
Headquarters
North Mankato, MN
LinkedIn followers
7,089

Capstone is a leading content creator for digital solutions, children’s books, and literacy programs for school libraries, classrooms, and at home reading including the award-winning PebbleGo™ research database. Our passion for creating inspired learning has made us the most trusted children’s publisher for 30 years. Content is at the heart of what we do. At Capstone, it's not what you tell, but how you tell it. We engage readers by creating the right content for the right purpose for the right kid. And, no matter their interest, we create content that works in any binding, as print or digital, and in conjunction with any instructional method or edtech tool. Reading happens throughout the school day—whether in the building or at home. And wherever reading is happening, Capstone is there. Capstone employees bring their creativity and passion every day and are the foundation of our success. Building strong communities starts with valuing our employees and creating an inclusive workplace environment to celebrate and inspire their diverse perspectives and talents. We unite around our single purpose: to help kids succeed by making learning fun. We do this with the commitment of living our core values every day: — We Let Curiosity Lead the Way — We “Own It” — We Are a Welcoming and Inclusive Team — We Turn Problems Into Opportunities — Our Hearts and Minds Are Committed To Our Mission If you are looking for a career that provides opportunities to grow and develop, have a passion for cultivating a love of reading and learning, and an eagerness to share innovative ideas that support children along with the educators who serve them, Capstone may be the place for you!

Offices: 1710 Roe Crest Drive, P.O. Box 669, North Mankato, MN 56002-0669, US · 5050 Lincoln Drive, Ste 300, Minneapolis, MN 55436, US · Meridian House, Sandy Lane West, Littlemore, Oxford OX46LB, GB

Children's PublishingChildren's BooksPebbleGoEducationLiteracy ProgramsDigital ContentEducation Technology SolutionsOnline LearningK-12Reading
View all jobs at Capstone

Similar companies hiring

Hachette Livre (120)Wiley (98)Scholastic (72)The Guardian (63)Oxford University Press (53)ProMedia Group (41)Ingram Content Group (39)Editions Dupuis (35)Simon & Schuster (33)Macmillan (29)Open Look Business Solutions (28)Sage (28)
Clera home

Your AI-talent agent. Connecting talents with dream jobs.

Earn $5,000

Tools

  • Salary Calculator
  • Resume Review
  • Startup Map

Explore

  • Jobs
  • Discover Jobs
  • Companies
  • Referral

Platform

  • Pricing
  • Integrations
  • Partners
  • Acquihire

Clera

  • Manifesto
  • Engineering
  • We are hiring!
  • FAQs
  • Blog
  • Press

Tools

  • Salary Calculator
  • Resume Review
  • Startup Map

Explore

  • Jobs
  • Discover Jobs
  • Companies
  • Referral

Platform

  • Pricing
  • Integrations
  • Partners
  • Acquihire

Clera

  • Manifesto
  • Engineering
  • We are hiring!
  • FAQs
  • Blog
  • Press

© 2026 Clera Labs, Inc.

PrivacyTermsBug Bounty