AI Native Digital Marketing Leader – B2B Marketing Agency
Role Overview
Blufig
is seeking an ambitious, forward-thinking Marketing Lead to
lead our digital delivery organization and pioneer our next phase of AI-driven
growth. In this high-impact executive role, you will lead a hybrid team
of human specialists and custom AI agents to deliver superior ROI for
our B2B tech clients across Account-Based Marketing (ABM), SEO/AEO, and
Performance Marketing.
You
will bridge strategic marketing leadership with cutting-edge AI
automation—building scalable, AI-agentic workflows to eliminate redundant
delivery tasks, optimizing service delivery, and driving exceptional client
retention and revenue growth.
Role Objective
- AI
& Delivery Orchestration: Lead and scale Blufig’s digital
marketing delivery by orchestrating human talent and autonomous AI agents.
- Redundant
Task Automation: Design, build, and deploy custom AI
agents to automate high-volume, operational tasks across ABM, Search, and
Paid Media.
- Client
ROI & Business Growth: Own delivery quality, account
retention, upsells, and measurable pipeline/revenue generation for global
B2B tech clients.
Key Responsibilities
1. AI Transformation &
Process Automation
- AI
Agentic Workflows: Build, test, and deploy functional
AI agents and automated workflows (via LLM APIs, custom tools, and
automation platforms) to streamline execution across all service lines.
- Human
+ AI Team Leadership: Lead, structure, and scale a
high-performing hybrid delivery team—directing human specialists alongside
AI agents to maximize delivery velocity, accuracy, and margins.
- Operational
Efficiency: Continuous identification and
elimination of manual, repetitive agency tasks (e.g., report generation,
lead scoring verification, keyword clustering, ad copy iteration, campaign
staging).
2. Service Line Execution &
Client ROI
Account-Based Marketing (ABM)
- Lead
end-to-end multi-channel ABM programs (Outbound + Paid) for enterprise and
mid-market B2B tech clients.
- Architect
multi-touch strategies spanning LinkedIn, Email, Intent Data, Content
Syndication, and Marketing Automation to drive pipeline, SQLs, and revenue
influence.
Next-Gen Search (SEO, AEO & GEO)
- Oversee
technical SEO, content strategy, and authority building.
- Scale
Blufig’s Answer Engine Optimization (AEO) and Generative
Engine Optimization (GEO) capabilities to maximize client
visibility across ChatGPT, Gemini, Perplexity, Copilot, and Google AI
Overviews.
Performance Marketing & Paid Media
- Direct
multi-channel paid acquisition across LinkedIn Ads, Google Ads, Meta, and
third-party media networks.
- Maintain
rigorous standards for CAC, CPL, ROAS, pipeline contribution, and spend
optimization across all accounts.
3. Client Success, Systemization
& Operations
- Executive
Escalation & Success: Serve as the senior client
escalation lead, owning delivery excellence, Quarterly Business Reviews
(QBRs), and CSAT/NPS scores.
- Standard
Operating Procedures (SOPs): Maintain and continuously refine
scalable agency playbooks, frameworks, and SOPs infused with AI execution
layers.
- Revenue
Expansion: Partner with account teams to drive
account growth through proactive upsells, cross-sells, and strategic
expansion.
4. Team Development &
Leadership
- Recruit,
mentor, and upskill specialists across ABM, Search, Paid Media,
Automation, and AI tooling.
- Implement
performance metrics (KPIs/OKRs) that reward ownership, speed, and
continuous AI adoption.
- Conduct
regular capability-building sessions ensuring team certifications across
HubSpot, Google Ads, GA4, LinkedIn, and modern AI platforms.