Bluegrass Digital is looking for a proactive, commercially minded Business Development Representative to create qualified new-business opportunities for our technology talent solutions and staff augmentation services. Th…
Skills: B2B Business Development, Outbound Sales, Lead Generation, CRM Management, Prospecting
Who we are looking for Bluegrass is seeking an experienced and commercially minded Talent & Resource Manager to grow and manage our technology talent and staff augmentation function. This is a 360-degree role combining b…
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Full-time
Posted 7d ago
~40 hrs/week
Remote in Cape Town, Western Cape, South Africa
Responsibilities
The Business Development Representative will research target accounts and identify decision-makers to generate qualified new-business opportunities for technology talent solutions. They are responsible for conducting outbound prospecting via phone, email, and LinkedIn, and managing the sales pipeline within the CRM.
Requirements
Candidates must have at least 3 years of experience in B2B business development, outbound sales, or lead generation. Proficiency in CRM software and a strong understanding of technology staffing, IT contracting, and software development team structures are required.
Full job description
Bluegrass Digital is looking for a proactive, commercially minded Business Development Representative to create qualified new-business opportunities for our technology talent solutions and staff augmentation services.
The role focuses on identifying organisations that require additional software development capacity, need individual technology contractors, specialist skills or flexible development teams to support projects, address skills shortages or increase delivery capacity. You will do this by researching the relevant decision-makers, conducting outbound prospecting and arranging qualified client meetings.
You will research target accounts, identify relevant decision-makers, conduct personalised outbound prospecting and arrange qualified introductory meetings for our commercial team.
This is a business development role, not a recruitment or senior solution-sales position. Success requires confident telephone engagement, strong research skills and disciplined follow-up.
Who we are
Founded in 1999, Bluegrass Digital is a software development company based in Cape Town, working with local and international clients.
We design and build digital products and platforms for organisations ranging from funded start-ups to large global enterprises. Our solutions use modern, secure and scalable technologies.
Our core practices include mobile applications, web and software application development, digital experience and content management platforms, cloud services, managed services and technology talent solutions. Our teams include UX and Design, Business Analysis, Project Management, Software Development, Quality Assurance and DevOps.
Key responsibilities include
Research prospective clients and target accounts.
Identify technology, engineering, digital, delivery, procurement and talent decision-makers.
Generate leads through telephone calls, personalised emails, LinkedIn outreach, networking and events.
Identify organisations requiring development contractors, specialist skills or additional delivery capacity.
Conduct initial qualification to understand the requirement, timing and decision process.
Arrange qualified meetings for the Managing Director or Talent Solutions team.
Follow up with prospects and nurture longer-term opportunities.
Re-engage former clients and dormant prospects.
Maintain accurate CRM records, activities and next actions.
Report on meetings, opportunities, conversions and pipeline generated.
Required Experience
3 years’ experience or more in B2B business development, outbound sales or lead generation.
Proven experience researching target accounts and independently generating leads.
Confidence approaching senior decision-makers by telephone, email and LinkedIn.
Strong written and verbal communication skills.
Consistent follow-up and good organisational discipline.
Experience using a CRM such as Pipedrive, HubSpot, Salesforce or Microsoft Dynamics.
Comfortable working towards meeting, opportunity and pipeline targets.
Experience in technology staffing, IT contracting, staff augmentation, software development or technology professional services is strongly preferred.
Technology Knowledge
How software development teams are structured.
Common development, QA, DevOps, Cloud, product and delivery roles.
Why organisations use contractors and augmented development teams.
The difference between permanent recruitment, contracting and staff augmentation.
Common client challenges involving skills shortages, project deadlines and additional delivery capacity.
What success looks like
Success will be measured by:
Relevant target accounts and decision-makers identified.
Meaningful prospect conversations initiated.
Qualified client meetings held.
Contractor and staff augmentation requirements generated.
Qualified pipeline created.
New clients and placements resulting from your outreach.
Accurate CRM records and consistent follow-up.
The role includes a performance incentive linked to qualified opportunities and commercial results, not simply the number of calls made or meetings booked.
We design and build products and platforms customers love, through human-led, AI-enabled delivery.
Industry
IT Services and IT Consulting
Company size
11-50 employees
Founded
1996
Headquarters
Cape Town, Western Cape
LinkedIn followers
10,297
Founded over 27 years ago, Bluegrass Digital is an independent digital delivery partner that designs, builds, and runs complex digital platforms and products for ambitious organisations.
We specialise in long-term platform ownership and embedded delivery, helping clients scale with confidence through senior engineering, disciplined delivery, and human-led, AI-enabled workflows.
Our teams work across the full product lifecycle, from strategy and design through to build, optimisation, and ongoing support. We focus on creating platforms that are reliable, scalable, and designed to evolve, not one-off solutions.
We deliver digital platforms across web and mobile using modern front-end frameworks, API-first architectures, and cloud-native delivery. Our work spans enterprise CMS and DXP platforms, ecommerce, custom software, and mobile applications for both B2B and B2C organisations.
Bluegrass is an Umbraco Gold Partner and Optimizely Silver Partner, with deep experience delivering content-driven and experience-led platforms using Umbraco, Optimizely, and related ecosystems. We design platforms that integrate seamlessly with broader digital estates and support long-term growth.
Our delivery is underpinned by the Azure Cloud platform and modern DevOps practices, enabling secure, scalable, and well-governed solutions. We use AI to enhance delivery speed, quality, and consistency, while keeping accountability, judgement, and ownership firmly in human hands.
With offices in London, Cape Town, and Johannesburg, we support clients globally, from funded scale-ups to large enterprises. We are a BEE Level 2 rated company.
We are trusted to deliver and support digital platforms for organisations including Allan Gray, Coronation, Monster Energy, Kenya Airways, Dineplan, MultiChoice, Johnson & Johnson, and others.
Offices: Sanclare Building, 21 Dreyer Street, 4th Floor, Sunclare Building, Cape Town, Western Cape 7708, ZA · Chester House, Fulham Green, 5th Floor, 18 St. Swithin’s Lane, London, EC4N 8AD, GB · 9th Floor, Atrium on 5th, 5th Street, Sandton, Johannesburg, 2196, ZA
We design and build products and platforms customers love, through human-led, AI-enabled delivery.
Industry
IT Services and IT Consulting
Company size
11-50 employees
Founded
1996
Headquarters
Cape Town, Western Cape
LinkedIn followers
10,297
Founded over 27 years ago, Bluegrass Digital is an independent digital delivery partner that designs, builds, and runs complex digital platforms and products for ambitious organisations.
We specialise in long-term platform ownership and embedded delivery, helping clients scale with confidence through senior engineering, disciplined delivery, and human-led, AI-enabled workflows.
Our teams work across the full product lifecycle, from strategy and design through to build, optimisation, and ongoing support. We focus on creating platforms that are reliable, scalable, and designed to evolve, not one-off solutions.
We deliver digital platforms across web and mobile using modern front-end frameworks, API-first architectures, and cloud-native delivery. Our work spans enterprise CMS and DXP platforms, ecommerce, custom software, and mobile applications for both B2B and B2C organisations.
Bluegrass is an Umbraco Gold Partner and Optimizely Silver Partner, with deep experience delivering content-driven and experience-led platforms using Umbraco, Optimizely, and related ecosystems. We design platforms that integrate seamlessly with broader digital estates and support long-term growth.
Our delivery is underpinned by the Azure Cloud platform and modern DevOps practices, enabling secure, scalable, and well-governed solutions. We use AI to enhance delivery speed, quality, and consistency, while keeping accountability, judgement, and ownership firmly in human hands.
With offices in London, Cape Town, and Johannesburg, we support clients globally, from funded scale-ups to large enterprises. We are a BEE Level 2 rated company.
We are trusted to deliver and support digital platforms for organisations including Allan Gray, Coronation, Monster Energy, Kenya Airways, Dineplan, MultiChoice, Johnson & Johnson, and others.
Offices: Sanclare Building, 21 Dreyer Street, 4th Floor, Sunclare Building, Cape Town, Western Cape 7708, ZA · Chester House, Fulham Green, 5th Floor, 18 St. Swithin’s Lane, London, EC4N 8AD, GB · 9th Floor, Atrium on 5th, 5th Street, Sandton, Johannesburg, 2196, ZA