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Full-time
bachelor degree
Posted 40d ago
~40 hrs/week
Responsibilities
Develop and execute region-specific marketing strategies for North China aligned with brand goals and budgets. Manage regional Key Medical Experts (KMEs) and provide data-driven product performance reports to the central brand team.
Requirements
Requires a Bachelor's degree in Business, Science, or a similar field with 1-2+ years of marketing experience in the MNC pharmaceutical or biotech industry. Must possess strong analytical skills and fluency in both Chinese and English.
Full job description
Regional Marketing Manager is responsible for North China region, located in Beijing who is responsible to develop and execute region-specific market strategies aligned with brand goals and budgets, deliver tailored activities and data-driven insights, and maintain key market expertise through regular engagement and tracking.
Be responsible for executing central market tactics in regions aligned with AOPs (budget).
Regional business strategy development and management:
Working as a bridge to ensure central brand strategy fully implemented in regions.
Create regional strategy to meet business needs.
Design specific tactics on regional level
Best case sharing
Regional business management
Regional business analysis:
Work closely with central brand team and regional business managers to deliver product performance report by utilizing company’s data source.
Regional KMEs management:
Routine visiting and insights collection of regional KME, provide the reports.
Proactively build good collaborative relationship with KMEs and key brand advocators.
Explore innovative solutions for the brand and feedback to brand team.
Marketing supports to cross functional teams:
Actively provide the supports to relevant function when needed.
Requirements:
Bachelor’s degree or above in Business or Science or similar background
1-2+ years working experience of marketing/product management/regional marketing in MNC pharmaceutical/Biotech industry.
Independent project management
Analytical ability and skilled in relevant software
Written and verbal communication skills both in Chinese and English.
Outstanding communication and coordinating capability
Self-confidence, self-driven, with positive attitude
Job Level: Professional
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
Founded in 1978, Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients’ lives and to create value for shareholders and our communities.
We apply deep understanding of human biology and leverage different modalities, to advance first-in-class treatments or therapies that deliver superior outcomes. Our approach is to take bold risks, balanced with return on investment to deliver long-term growth.
With approximately 7,000 people worldwide, we are truly a global organization, headquartered in Cambridge, Massachusetts, which is also home to our research operations. Our international headquarters are based in Baar, Switzerland and we have world-class manufacturing facilities in North Carolina and Solothurn, Switzerland. We offer therapies globally through direct affiliate presence in 30 countries and a network of distribution partners in over 50 additional countries.
For more information, please visit www.biogen.com. Community Guidelines: https://www.biogen.com/community-guidelines.html
Follow us on social media – LinkedIn, Instagram, Facebook, X, and YouTube.
Offices: 225 Binney Street, Cambridge, MA 02142, US · Landis & Gyr-Strasse 3, Zug, CH 6300, CH · P.O. Box 14627, 5000 Davis Drive, Research Triangle Park, NC 27709, US
Health CareBiotechnologyLife ScienceMedicalPrecision MedicineNeuroscienceManufacturingTherapeutics
Founded in 1978, Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients’ lives and to create value for shareholders and our communities.
We apply deep understanding of human biology and leverage different modalities, to advance first-in-class treatments or therapies that deliver superior outcomes. Our approach is to take bold risks, balanced with return on investment to deliver long-term growth.
With approximately 7,000 people worldwide, we are truly a global organization, headquartered in Cambridge, Massachusetts, which is also home to our research operations. Our international headquarters are based in Baar, Switzerland and we have world-class manufacturing facilities in North Carolina and Solothurn, Switzerland. We offer therapies globally through direct affiliate presence in 30 countries and a network of distribution partners in over 50 additional countries.
For more information, please visit www.biogen.com. Community Guidelines: https://www.biogen.com/community-guidelines.html
Follow us on social media – LinkedIn, Instagram, Facebook, X, and YouTube.
Offices: 225 Binney Street, Cambridge, MA 02142, US · Landis & Gyr-Strasse 3, Zug, CH 6300, CH · P.O. Box 14627, 5000 Davis Drive, Research Triangle Park, NC 27709, US
Health CareBiotechnologyLife ScienceMedicalPrecision MedicineNeuroscienceManufacturingTherapeutics