THE BAMFORD COLLECTION IS A GROUP OF CONSCIOUSLY MINDED LIFESTYLE BRANDS COMMITTED TO NOURISHING AND NURTURING PEOPLE AND PLANET. ABOUT THE ROLE We are seeking an exceptional Head of Ecommerce to join the Bamford Collect…
THE BAMFORD COLLECTION IS A GROUP OF CONSCIOUSLY MINDED LIFESTYLE BRANDS COMMITTED TO NOURISHING AND NURTURING PEOPLE AND PLANET. ABOUT THE ROLE We are seeking an exceptional Head of Ecommerce to join the Bamford Collect…
THE BAMFORD COLLECTION IS A GROUP OF CONSCIOUSLY MINDED LIFESTYLE BRANDS COMMITTED TO NOURISHING AND NURTURING PEOPLE AND PLANET. ABOUT THE ROLE We are seeking an exceptional Head of Ecommerce to join the Bamford Collect…
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THE BAMFORD COLLECTION IS A GROUP OF CONSCIOUSLY MINDED LIFESTYLE BRANDS COMMITTED TO NOURISHING AND NURTURING PEOPLE AND PLANET. EARNINGS: £14.35 per hour HOURS: 45 hours per week, 5 days per week from 16:00-00:30 ABOUT…
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Lead the ecommerce trading strategy and commercial performance for Daylesford and Bamford luxury brands. Drive website optimisation, enhance the digital customer journey, and manage the online trading team to maximise growth.
Requirements
Requires proven senior experience in ecommerce trading or online merchandising, preferably within the luxury or premium lifestyle sector. Must possess strong commercial acumen, experience with CRO programmes, and the ability to lead high-performing teams.
Full job description
THE BAMFORD COLLECTION IS A GROUPOF CONSCIOUSLY MINDED LIFESTYLE BRANDS COMMITTED TO NOURISHINGAND NURTURING PEOPLE AND PLANET.
ABOUT THE ROLE
We are seeking an exceptional Head of Ecommerce to join the Bamford Collection on a 9-month fixed-term contract, leading the online commercial performance of our luxury lifestyle brands, Daylesford and Bamford. Reporting to the Ecommerce & Digital Director, you will drive the trading, optimisation and ongoing development of both ecommerce websites, ensuring they deliver outstanding commercial performance while reflecting each brand's distinctive identity.
This is a pivotal leadership role, responsible for shaping the digital customer journey, enhancing online merchandising, and delivering a seamless, connected experience that inspires customers to discover the best of both brands. Combining strategic vision with a data-driven approach, you will use customer insights and trading performance to optimise the online experience, maximise growth, and uphold the exceptional standards synonymous with the Bamford Collection.
LOCATION: Based at the Daylesford Farm, Gloucestershire or South Kensington, London.
Office-based 5 days a week.
RESPONSIBILITIES
Commercial Trading
Lead the e-commerce trading strategy for Daylesford and Bamford, driving revenue, profitability, conversion and customer growth across the UK and international markets.
Monitor trading performance, identify opportunities, and deliver data-driven initiatives to achieve commercial targets.
Work closely with Marketing, CRM and Product teams to optimise customer acquisition, retention and online sales.
Website & Customer Experience
Lead the optimisation and ongoing development of both ecommerce websites, delivering a best-in-class customer journey through continuous testing and conversion rate optimisation.
Collaborate with Creative, Content and Product teams to deliver engaging campaigns, product launches and digital storytelling.
Ensure a seamless end-to-end customer experience by working closely with operational teams, from fulfilment through to delivery.
Brand & Digital Strategy
Strengthen the digital connection between Daylesford and Bamford, creating opportunities for cross-brand discovery while maintaining each brand's unique identity.
Ensure both websites authentically reflect the brands' values, aesthetics and premium positioning.
Leadership
Lead, coach and develop the Online Trading Managers, fostering a collaborative, customer-focused and high-performing team culture.
Champion a data-led approach, driving continuous improvement, innovation and accountability across the ecommerce function.
SKILLS AND REQUIREMENTS
Proven experience in a senior ecommerce trading or online merchandising role, ideally within the luxury retail or premium lifestyle sector.
Strong commercial acumen with a track record of driving online sales and profitability.
Excellent understanding of ecommerce platforms, analytics tools, and optimisation techniques. Experience with Magento is beneficial.
Hands-on experience developing and delivering CRO programmes, ideally in collaboration with external development or UX partners.
Demonstrable experience collaborating cross-functionally with marketing, creative, operations, and product teams.
Exceptional attention to detail, while working at pace to deliver results, with an appreciation for brand presentation and storytelling.
Inspirational people leader & clear communicator, with experience of developing, mentoring & retaining high-performing teams.
Personal Attributes
Customer-obsessed and brand-led, with a passion for delivering beautiful, seamless digital experiences.
Commercially astute, strategic, data-driven, and results-oriented.
Collaborative and communicative, able to influence across departments and levels.
Passionate about sustainability, craftsmanship, and the values underpinning Daylesford and Bamford.
PERKS AND BENEFITS
Discounts: We offer a range of discounts on our products, treatments, and dining experiences from day one.
Local gym discounts
Padel Discount
Volunteering Days: Employees are offered one paid day per year to volunteer with a charity of their choice.
Private Medical: We offer subsidised private medical insurance through Bupa.
Pension Scheme: Pay up to 9% of your salary into your pension each month; we contribute up to 4.5%.
Life Assurance: We offer life assurance cover, equivalent of up to a year of your annual salary.
Mental Health Support: Our Employee Assistance Programme provides 24-hour support, seven days a week.
Bamford Collection is a group of consciously minded lifestyle brands committed to nourishing and nurturing people and planet.
What drives and inspires us is the belief that we have a responsibility not just to protect the world around us but to have a positive impact on it too. The group encompasses an organic farm and retailer; a considered clothing label; botanical skincare, bath and body collections; wellness destinations around the world; and hospitality experiences that foster a sense of community and celebrate the healing power of escapism.
We champion a slow and sustainable way of living, encouraging our customers to make choices that are greener for the planet as well as kinder to their bodies and minds.
We are more than a group of businesses striving to make a difference, we are a way of life.
Daylesford Organic - The seed that grew into Daylesford was sown over forty years ago when Carole Bamford recognised the importance and benefits of organic farming. What began as a simple passion for real food and a desire to feed our children better has grown into Daylesford as we know it today, one of the most sustainable farms and food retailers in the UK. A year after opening, Daylesford began making and sourcing household goods and homewares, a range that now encompasses a dedicated garden space and plant nursery. Daylesford’s flagship farm shop in the Cotswolds is complemented by 4 farms shops and cafes in central London, and a growing ecommerce platform.
Bamford – From its foundations offering sustainable body care, skincare, clothing and home, Bamford has grown into a wellbeing brand offering beautiful, effective, and ethical products in stores and across its range of spas.
Daylesford Stays - Our hospitality division encompasses a collection of traditional Cotswold-stone cottages and modern British Inns; existing pubs The Wild Rabbit at Kingham, The Fox at Oddington, The Bell at Charlbury and The Three Horsehoes at Ashtall.
Bamford Collection is a group of consciously minded lifestyle brands committed to nourishing and nurturing people and planet.
What drives and inspires us is the belief that we have a responsibility not just to protect the world around us but to have a positive impact on it too. The group encompasses an organic farm and retailer; a considered clothing label; botanical skincare, bath and body collections; wellness destinations around the world; and hospitality experiences that foster a sense of community and celebrate the healing power of escapism.
We champion a slow and sustainable way of living, encouraging our customers to make choices that are greener for the planet as well as kinder to their bodies and minds.
We are more than a group of businesses striving to make a difference, we are a way of life.
Daylesford Organic - The seed that grew into Daylesford was sown over forty years ago when Carole Bamford recognised the importance and benefits of organic farming. What began as a simple passion for real food and a desire to feed our children better has grown into Daylesford as we know it today, one of the most sustainable farms and food retailers in the UK. A year after opening, Daylesford began making and sourcing household goods and homewares, a range that now encompasses a dedicated garden space and plant nursery. Daylesford’s flagship farm shop in the Cotswolds is complemented by 4 farms shops and cafes in central London, and a growing ecommerce platform.
Bamford – From its foundations offering sustainable body care, skincare, clothing and home, Bamford has grown into a wellbeing brand offering beautiful, effective, and ethical products in stores and across its range of spas.
Daylesford Stays - Our hospitality division encompasses a collection of traditional Cotswold-stone cottages and modern British Inns; existing pubs The Wild Rabbit at Kingham, The Fox at Oddington, The Bell at Charlbury and The Three Horsehoes at Ashtall.