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KOL Influencer Sourcing Senior Executive, Influencer Marketing
Taipei, Taiwan · On-site
Mid level
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As an Influencer Marketing Executive, you’ll work closely with internal teams to plan and execute influencer campaigns, negotiate partnerships, and build strong relationships with KOLs and creators. From spotting trends …
Skills: Influencer Marketing, KOL Management, Negotiation, Campaign Planning, Market Research
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Full-time
Advanced AI Tools, Office Located In CBD, Performance Review Twice A Year, Annual Performance Bonus, Annual Paid Leave, Health Insurance
Posted 158d ago
~40 hrs/week
Responsibilities
Lead and mentor influencer marketing teams in Singapore and Southeast Asia to develop and execute impactful regional strategies. Drive revenue growth and operational profitability by managing high-potential partnerships and collaborating with C-suite stakeholders.
Requirements
Requires over 6 years of experience in influencer marketing with at least 3 years in a leadership role. Must have a proven track record of managing campaigns and teams across multiple Southeast Asian markets.
Full job description
We are seeking an experienced and dynamic Influencer Marketing Lead to spearhead our influencer marketing efforts in Singapore and oversee regional execution across Southeast Asia (SEA). This critical leadership role requires a hands-on professional who can develop and implement impactful influencer strategies, lead and mentor high-performing teams, and drive measurable results for our clients. You'll be instrumental in expanding AnyMind Group's footprint in the influencer marketing space in Singapore.
What You'll Do
Strategic Leadership & Planning:
Develop and execute a comprehensive influencer marketing strategy for Singapore, aligned with local market trends and company objectives.
Formulate and oversee the regional influencer marketing execution strategy for SEA markets, ensuring alignment with overall business goals.
Identify, evaluate, and prioritize high-potential influencer partnerships and opportunities across Singapore and SEA alongside the Regional Partnership team.
Act as a key thought leader in influencer marketing, representing AnyMind Group at local events and industry forums.
Team Leadership & Development:
Lead, mentor, and inspire the Singapore-based Influencer Marketing team, fostering a culture of creativity, accountability, and continuous improvement.
Directly manage and guide the regional SEA Influencer Marketing Execution team, providing strategic direction, operational support, and performance oversight for regional projects.
Set clear goals and KPIs for both local and regional team members, providing ongoing guidance, support, and constructive feedback.
Foster a collaborative and high-performing environment across both teams.
Ensure the operational profitability of the department to optimize performance
Campaign Execution & Relationship Management:
Oversee the influencer team on execution of influencer marketing campaigns in Singapore.
Ensure the efficient and effective execution of regional influencer marketing projects by the SEA execution team, meeting client objectives and deadlines.
Cultivate and manage relationships (alongside sales team) with key clients, including brands and agencies, for influencer marketing initiatives.
Collaborate with C-suite stakeholders on strategic influencer marketing initiatives where appropriate.
Cross-Functional Collaboration:
Partner closely with internal teams (e.g., sales, marketing, operations, product) to deliver integrated and customized influencer marketing solutions for clients.
Collaborate with global leadership and regional country managers to align influencer marketing efforts with overarching company goals.
Performance Tracking & Growth:
Drive growth in influencer marketing revenue through successful campaign execution and client satisfaction in Singapore and across SEA.
Monitor and analyze influencer marketing performance metrics for both local and regional campaigns, ensuring timely reporting and continuous optimization.
Who You Are
More than 6 years of experience in influencer marketing, or a related field, with a minimum of 3 years in a leadership role managing a team.
Proven track record of successfully planning, executing, and optimizing influencer marketing campaigns for diverse clients/brands.
Demonstrated experience in managing and leading a team across multiple markets or regions, specifically within Southeast Asia (SEA).
Strong understanding of the influencer landscape, platforms, and trends in Singapore and SEA markets.
Experience in engaging with and influencing stakeholders at various levels.
Exceptional leadership, communication, and negotiation skills, with the ability to inspire and motivate teams.
Strategic thinker with the ability to identify opportunities, solve complex problems, and execute plans effectively.
Strong relationship-building skills with a client-first mindset.
Results-oriented mindset with a focus on driving growth and achieving team targets.
Excellent project management and organizational skills.
Why You'll Love It
AdvancedAI tools for all positions
Office located in CBD (Tanjong Pagar)
Performance Review (twice a year)
Annual Performance Bonus
Annual Paid Leave
Health Insurance
Company monthly and quarterly activities
Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)
AnyMind Group is a BPaaS company for marketing, e-commerce and digital transformation that provides both point-based solutions and a comprehensive, inter-connected suite of products to drive next-generation commerce.
The company offers capabilities to businesses, publishers and creators - from digital commerce, to marketing, logistics, media monetization and creator monetization.
Our vision is to become the world's new gen business infrastructure, and our mission is to excite consumers together.
AnyMind Group was founded in Singapore in April 2016, and has since expanded into 15 markets including Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, the United Arab Emirates, South Korea and Saudi Arabia.
Offices: 31/F Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo, Tokyo 106-0032, JP · #20-03 Springleaf Tower, 3 Anson Road, Singapore 079909, Singapore, Singapore 079909, SG · 689 Bhiraj Tower at Emquartier, 37th Floor, Sukhumvit Road, Khlongtan Nuea, Wattana, Bangkok 10110, Bangkok, Bangkok 10110, TH · UOB Plaza 38th Floor Unit 1, Jalan M.H. Thamrin 10, Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10230, Jakarta, Jakarta 10230, ID · 53rd Floor, Bitexco Financial Tower, 02 Hai Trieu St., Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam, HCMC, HCMC District 1, VN
Digital MarketingMarketingInfluencer MarketingE-commerceLogisticsAILive Commerceand Retail
AnyMind Group is a BPaaS company for marketing, e-commerce and digital transformation that provides both point-based solutions and a comprehensive, inter-connected suite of products to drive next-generation commerce.
The company offers capabilities to businesses, publishers and creators - from digital commerce, to marketing, logistics, media monetization and creator monetization.
Our vision is to become the world's new gen business infrastructure, and our mission is to excite consumers together.
AnyMind Group was founded in Singapore in April 2016, and has since expanded into 15 markets including Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, the United Arab Emirates, South Korea and Saudi Arabia.
Offices: 31/F Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo, Tokyo 106-0032, JP · #20-03 Springleaf Tower, 3 Anson Road, Singapore 079909, Singapore, Singapore 079909, SG · 689 Bhiraj Tower at Emquartier, 37th Floor, Sukhumvit Road, Khlongtan Nuea, Wattana, Bangkok 10110, Bangkok, Bangkok 10110, TH · UOB Plaza 38th Floor Unit 1, Jalan M.H. Thamrin 10, Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10230, Jakarta, Jakarta 10230, ID · 53rd Floor, Bitexco Financial Tower, 02 Hai Trieu St., Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam, HCMC, HCMC District 1, VN
Digital MarketingMarketingInfluencer MarketingE-commerceLogisticsAILive Commerceand Retail