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Lead the creative direction and execution of innovative influencer marketing campaigns to achieve client objectives and business goals. Manage the end-to-end process from ideation to delivery while mentoring junior team members and leveraging AI tools for optimization.
Requirements
Requires a bachelor's degree and over 8 years of experience in creative planning or influencer marketing, including at least 3 years in a managerial role. Must possess strong storytelling skills and fluency in both Thai and English.
Full job description
As a Creative Director at AnyMind Thailand, you will play a pivotal role in shaping and executing innovative influencer marketing strategies. This position requires a strong blend of creativity, strategic thinking, and leadership to craft impactful campaigns that resonate with audiences and deliver measurable results for our clients.
What You'll Do
Guide and set the creative direction for the team annually, ensuring alignment with business goals, market evolution, and innovation roadmaps.
Lead the development of creative concepts and campaign ideas tailored to client objectives and market trends.
Provide creative leadership and mentorship to junior team members, fostering a culture of innovation and collaboration.
Collaborate closely with strategic planning, account management, and influencer management teams to align campaign direction with business goals.
Manage end-to-end campaign execution, from ideation to delivery, ensuring timeliness, quality, and performance KPIs.
Design and oversee KOL content plans, ensuring authenticity, engagement, and brand alignment.
Leverage AI technologies and emerging tools to enhance campaign ideation, content creation, and performance optimization.
Analyze campaign outcomes, generate insights, and recommend improvements for future initiatives.
Stay ahead of industry trends, consumer behavior, and platform innovations to continuously elevate campaign creativity.
Manage team capacity and maintain a freelance network for urgent or out-of-scope tasks.
Who You Are
Bachelor’s degree in Marketing, Communications, Advertising, or related field.
8+ years of experience in creative planning, influencer marketing, or digital campaign management, with at least 3 years in a managerial role.
Proven track record in developing and executing influencer-driven creative campaigns with measurable impact.
Solid understanding of KOL/influencer ecosystems across platforms (YouTube, Instagram, TikTok, Facebook, etc.).
Strong creative thinking and storytelling skills, with the ability to translate ideas into engaging influencer content.
Exceptional communication and presentation skills in both Thai and English.
Excellent project management and organizational skills, able to handle multiple campaigns simultaneously.
Passion for creativity, culture, AI adoption, and digital trends.
Why You'll Love It
AdvancedAI tools for all positions
Creative office at Emporium (BTS Phrom Phong)
Competitive Salary
Performance Review (2 times per year)
Annual Performance Bonus
Annual Paid Leave
Marriage, Compassionate, and Parental Leaves
Health Insurance
Social Security
Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)
AnyMind Group is a BPaaS company for marketing, e-commerce and digital transformation that provides both point-based solutions and a comprehensive, inter-connected suite of products to drive next-generation commerce.
The company offers capabilities to businesses, publishers and creators - from digital commerce, to marketing, logistics, media monetization and creator monetization.
Our vision is to become the world's new gen business infrastructure, and our mission is to excite consumers together.
AnyMind Group was founded in Singapore in April 2016, and has since expanded into 15 markets including Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, the United Arab Emirates, South Korea and Saudi Arabia.
Offices: 31/F Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo, Tokyo 106-0032, JP · #20-03 Springleaf Tower, 3 Anson Road, Singapore 079909, Singapore, Singapore 079909, SG · 689 Bhiraj Tower at Emquartier, 37th Floor, Sukhumvit Road, Khlongtan Nuea, Wattana, Bangkok 10110, Bangkok, Bangkok 10110, TH · UOB Plaza 38th Floor Unit 1, Jalan M.H. Thamrin 10, Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10230, Jakarta, Jakarta 10230, ID · 53rd Floor, Bitexco Financial Tower, 02 Hai Trieu St., Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam, HCMC, HCMC District 1, VN
Digital MarketingMarketingInfluencer MarketingE-commerceLogisticsAILive Commerceand Retail
AnyMind Group is a BPaaS company for marketing, e-commerce and digital transformation that provides both point-based solutions and a comprehensive, inter-connected suite of products to drive next-generation commerce.
The company offers capabilities to businesses, publishers and creators - from digital commerce, to marketing, logistics, media monetization and creator monetization.
Our vision is to become the world's new gen business infrastructure, and our mission is to excite consumers together.
AnyMind Group was founded in Singapore in April 2016, and has since expanded into 15 markets including Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, the United Arab Emirates, South Korea and Saudi Arabia.
Offices: 31/F Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo, Tokyo 106-0032, JP · #20-03 Springleaf Tower, 3 Anson Road, Singapore 079909, Singapore, Singapore 079909, SG · 689 Bhiraj Tower at Emquartier, 37th Floor, Sukhumvit Road, Khlongtan Nuea, Wattana, Bangkok 10110, Bangkok, Bangkok 10110, TH · UOB Plaza 38th Floor Unit 1, Jalan M.H. Thamrin 10, Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10230, Jakarta, Jakarta 10230, ID · 53rd Floor, Bitexco Financial Tower, 02 Hai Trieu St., Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam, HCMC, HCMC District 1, VN
Digital MarketingMarketingInfluencer MarketingE-commerceLogisticsAILive Commerceand Retail