Michael Jessen.

Cooltra

• Mobile Marketing Manager

  Oct 2016 - Mar 2019 · 2 yrs 6 mos·Barcelona, Spain

  > Implementation of international mobile UA growth plan, budget and planning > Development and execution of eCooltra’s mobile UA strategy for Spain, Italy and Portugal > Optimisation of mobile marketing acquisition campaigns on various platforms and networks > Manage presence, performance and optimisation on Google Play and iTunes > Manage external partnerships and influencers to increase branding, conversion and revenue > Use data analytics to increase customer acquisition, funnel and retention > Work closely with marketing and product teams on developing features for the app Case study: Google Case study: Facebook Case study: Shuttlerock

Microsoft

• Search Specialist

  Apr 2015 - Sep 2016 · 1 yr 6 mos·Dublin, Ireland

  > Managing a book of business of 50+ agencies and direct advertisers in the Dutch and UK market > Consistent performer reaching targets MoM, averaging 127% > Drove incremental revenue through up/cross-selling to hit quota in FY15

Hewlett-Packard

• Business Development Representative

  Sep 2014 - Mar 2015 · 7 mos·Erskine, United Kingdom

  > Advising organisations how to effectively structure their IT environment > Lead generation for Benelux, UK&I and German markets

Facebook

• Account Manager

  Nov 2013 - Aug 2014 · 10 mos·Barcelona, Spain

  > Portfolio management of 100+ Facebook’s SMB advertising accounts in the UK and Benelux > Up-selling & cross-selling of Facebook advertising products > Benchmarking and audience analysis to improve strategy

ABN AMRO Verzekeringen

• Mobile Marketing Intern

  May 2013 - Oct 2013 · 6 mos·Zwolle, Netherlands

  > Analysis on app landscape, competitors, trends, market segmentation and user experience > Managed several surveys to discover mobile customer needs > Delivered improvement plan for mobile strategy

CHECK-IT

• Mobile Marketing Intern

  Jan 2012 - Jun 2012 · 6 mos·Xiamen, China

  > Developed marketing plan for an Android aviation application > Led a team of six developers from several cultural backgrounds > Analysis of Chinese market, competitors and trends > Project management in agile environment

Atmozfears

• Founder & Producer

  May 2008 - Aug 2012 · 4 yrs 4 mos

  > Production of dance music > Sound design for several events > Copyright management > Maintaining business relationships with organisers of music events > Performed at several worldwide events Wildstylez & Atmozfears - What It's Like Atmozfears - Living For The Future

Halfords

• Sales Advisor

  May 2004 - Nov 2013 · 9 yrs 7 mos·Nijmegen, Netherlands

  > Pro-actively providing customers with product information > Keeping track on branch specified goals > Meet daily sales targets and build a healthy business environment