Amazon Signage ships the top rated digital signage media player on Amazon and powers digital signage screens worldwide — but the device is only the entry point. Businesses run their screens through our device-management software and mobile app, and we are growing the portfolio with new devices, form factors, and software capabilities. We market this full portfolio to business operators and channel partners across the US, Europe, the UK, and Canada.
We are looking for a Senior Product Marketing Manager to own product marketing for the device portfolio and its software — the hardware, the software and app that manage it, and the launch-operations engine that brings every release to customers with consistency and quality. This role sits close to our hardware, engineering, and supply organization and owns the product story end-to-end, plus the global content and launch production that powers listings, partner enablement, and events. It is a high-ownership role for a marketer who is equally comfortable shaping a product narrative, marketing software offerings, and running the operational machine that ships polished marketing across many regions. Note: this role markets globally from China; it is not focused on selling within China.
Key job responsibilities
• Own product marketing for the device portfolio — current and upcoming devices and form factors: messaging, specifications, and the roadmap narrative across generations.
• Own product marketing for our software — device/fleet management API, the Signage mobile app, and AI-powered features — translating capability into operator value.
• Own pricing, packaging, and commercial messaging for current and future software offerings (tiering, hardware attach, conversion, upsell).
• Lead global launch operations: the process that ships new devices and features to customers with consistent quality across regions.
• Own global content and creative production with design partners — listing/web assets, sales collateral, and localization — and maintain a single global messaging source of truth.
• Build channel- and CMS-partner co-marketing collateral and enablement; produce event content and demos for the shows the US team staffs in person.
• Lead competitive intelligence on signage hardware and management-software rivals; maintain positioning and feature/price comparisons.
• Partner with co-located hardware, engineering, and supply teams to keep product marketing accurate, and track launch and adoption metrics for leadership.
A day in the life
You might open the day syncing with engineering on specs for an upcoming product, then refine the pricing-and-packaging narrative for a software offering. Midday you update the global launch checklist, unblock a localization dependency for an EU release, and review booth-demo content for an upcoming US trade show. Because your stakeholders span a local hardware/engineering org and US-based GTM and launch partners, you design your work to move forward asynchronously and keep a single source of truth current for every region.
About the team
Amazon Device Solutions, building the hardware, software, and content behind a fast-growing digital-signage business. This role is the product backbone of our marketing function — close to where the product is built, responsible for the operational excellence that lets us launch globally with consistency and speed, and increasingly for how we market our software offerings.
Basic Qualifications:
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience working with cross-functional teams across business development, marketing, operations, product development, legal, etc.
- Experience using English communication skills, both written and verbal, to foster seamless interaction with stakeholders at all levels
- Bachelor's degree in marketing, communications, or equivalent
- Experience owning product positioning and messaging, and running marketing launches or programs end-to-end.
- Experience marketing both a hardware/device product and its associated software or app.
- Experience producing marketing content and managing creative/production and localization across multiple channels or regions.
Preferred Qualifications:
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Experience in partnership marketing
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience developing and driving projects with tight schedules and multiple dependencies
- Experience producing executive-level written materials and presenting to executive audiences
- Experience marketing hardware, consumer electronics, or technical/devices products, including a connected device + companion software/app.
- Experience marketing a paid software or SaaS subscription — pricing, packaging, free-to-paid conversion, attach and upsell.
- Experience running global or multi-region launch operations and managing launch processes at scale.
- Familiarity with digital signage, DOOH, AV, MDM/device-management software, or commercial-display segments.
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