Marketing Manager Department: Corporate Marketing Employment Type: Full Time Location: Peru Description We are seeking a highly motivated Regional Marketing Manager based in Lima, Peru to join our dynamic team at inDrive…
Skills: Digital Consumer Marketing, Marketing Strategy, Project Management, Agency Management, Data Analysis
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Full-time
Mentoring, Career Consulting, Learning Programs, Global Talent Exchange Program, Company-wide Challenges, Awards
Posted 39d ago
~40 hrs/week
Responsibilities
Drive business growth in Peru by managing customer acquisition and retention KPIs for both passengers and drivers. Develop and execute the country's marketing strategy through digital media, local partnerships, and brand positioning.
Requirements
Requires over 5 years of digital consumer marketing experience, including 3 years in a similar role, preferably within the ride-hailing or tech industry. Must be fluent in English and Spanish and based in Lima, Peru.
Full job description
Marketing Manager
Department: Corporate Marketing
Employment Type: Full Time
Location: Peru
Description
We are seeking a highly motivated Regional Marketing Manager based in Lima, Peru to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Peru.
Key Responsibilities
Drive business growth by delivering key customer-related KPIs, including acquisition and retention metrics: both passengers and drivers sides of the marketplace.
Shape the marketing strategy for the country, optimising the marketing mix across digital, media, partnerships, and offline branding.
Develop and execute strategic partnerships with local brands to enhance market impact.
Collaborate closely with Business Development, Product, Marketplace Efficiency, Driver Operations, Legal, and PR teams.
Ensure consistent brand positioning by leveraging local insights and customer research to align with global brand guidelines.
Supervise and refine creative materials to ensure all marketing activities resonate with the local audience.
Implement a test-and-learn approach to identify scalable, growth-driving initiatives.
Skills, Knowledge & Expertise
5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role.
Experience in working with multi-cultural teams, preferably in a matrix structure.
Experience working with a mobile product, preferably ride-hailing or similar tech industry.
Proven track record of effectively delivering multiple marketing projects in a fast-paced environment.
Hands-on project management experience, including agency management and direct involvement in tasks when needed.
Ability to develop market insights, marketing strategy, and analyze campaign effectiveness.
Strong data and analytical skills.
English and Spanish at a fluent level.
Being based in Lima, Peru, with the availability for business travels.
Job Benefits
Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
Develop your professional skills with access to mentoring, career consulting, and learning programs.
Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
Work alongside people who take initiative, speak openly, and challenge themselves to grow.
Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location
Related keywords
Digital MarketingRide-hailingKPIsMarketplace EfficiencyBrand GuidelinesCustomer ResearchTest-and-learnMatrix StructureMobile ProductCorporate MarketingRegional MarketingMarket Impact
People driven. Ride for a fair price you both agree on. This is our inner drive.
Industry
IT Services and IT Consulting
Company size
1,001-5,000 employees
Headquarters
Mountain View, California
LinkedIn followers
472,418
Total funding
$537M
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 400 million times, and is the second most downloaded mobility app globally for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in over 1100 cities in 48 countries.
inDrive’s Purpose and Supermission: We Challenge Injustice Through Fair Choices.
Injustice is to the inequality of opportunities and abuse of power by corporations, society and individuals.
inDrive’s strategic goal: Provide choice for 1+ billion people through business and non-profit initiatives. The company pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.
For more information visit www.inDrive.com
Offices: Mountain View, California 94040, US
FinanceMobile AppsAppsBusiness DevelopmentTransportationRentalDelivery ServiceRide SharingVenture Capital