Job Duties
Segment Marketing Strategy: Develop and execute integrated marketing plans aligned to Life Science business goals and growth priorities. Partner with product management and commercial leaders to identify market opportunities and accelerate portfolio growth.
Campaign Development & Demand Generation: Define, build, launch, and optimize global marketing campaigns that drive awareness, engagement, and lead generation. Collaborate across marketing to execute multi-channel programs in digital, content, events, social media, and field marketing channels.
Product Launch & Commercialization: Lead marketing execution for new product introductions (NPIs) through campaign planning, execution, content development, and sales enablement. Ensure successful commercialization across global markets.
Market Segmentation & Customer Insights: Develop a deep understanding of key customer segments, including research, biopharma, cell biology, neuroscience, developmental biology, and core imaging facilities. Gather market, customer, and competitive insights to inform positioning, messaging, and campaign strategy.
Content Strategy & Scientific Storytelling: Lead development of customer-centric marketing content including application notes, case studies, webinars, videos, digital campaigns, presentations, brochures, and web content. Collaborate with product and commercial teams to develop compelling scientific narratives.
Sales Enablement: Partner with commercial teams to develop sales tools, presentations, and customer-facing resources that support opportunity development and conversion. Ensure alignment between marketing initiatives and sales priorities.
Event & Community Engagement: Collaborate with global and regional teams on conferences, workshops, webinars, and customer engagement activities. Support key events that strengthen Evident's presence in Life Science markets.
Performance Measurement & Optimization: Monitor campaign performance, marketing contribution to pipeline, lead generation metrics, and customer engagement. Utilize data-driven insights to continuously improve results and marketing ROI.