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Full-time
bachelor degree
Competitive Compensation, Family Support Benefits, Career Development Opportunities
Posted 12d ago
~40 hrs/week
Responsibilities
The Brand Activation Manager translates brand strategy into actionable in-market activation plans and manages the country-level activation calendar. They coordinate with Sales, CS&I, and Brand teams to ensure strong brand visibility and execution of POS assets.
Requirements
Requires a degree in Marketing or Business Administration and several years of experience in Brand Activation or Trade Marketing, preferably within FMCG or Consumer Health. Candidates must be fluent in both German and English with strong analytical and stakeholder management skills.
Full job description
At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.
Join us on our One Perrigo journey as we evolve to win in self-care.
Description Overview
The Brand Activation Manager (m/w/d) is responsible for translating brand strategy into impactful in‑market activation plans at country level. Reporting to the S&W Cluster Senior Marketing Director (with a dotted line to the Market Lead), this role ensures seamless alignment between Brand, CS&I, Sales and Commercial teams to deliver strong brand visibility and execution.
Scope of the Role
Translate brand strategy and KPIs into clear, actionable activation plans in close partnership with Brand Managers, CS&I and the Market Lead.
Define distribution priorities, reach ambitions and price positioning based on brand strategy, competitive benchmarks and consumer perception, aligned with CS&I, Sales and RGM.
Determine required in‑store assets to maximize activation impact, incorporating shopper insights and feasibility input from CS&I.
Build a comprehensive activation calendar aligned with media planning, consumer seasonality and commercial feasibility, covering promotions, advertising and POS animation.
Define HCP priorities and key assets in collaboration with CS&I.
Coordinate and validate country‑level priorities with CS&I and the Market Lead to ensure alignment with category and cluster strategies.
Consolidate and manage the country activation calendar, ensuring visibility, consistency and prioritization across all stakeholders.
Track execution, monitor performance and share status updates and first results with relevant teams.
Present category and brand activation plans to Sales teams during conventions, meetings and internal sessions.
Ensure all plans reflect cluster guidelines, country context and unified priorities.
Manage communication of country calendars and plans to all stakeholders and defend prioritization decisions based on cross‑functional alignment.
Experience Required
Degree in Marketing, Business Administration or related field
Several years of experience in Brand Activation, Trade Marketing, Shopper Marketing or Brand Management (FMCG/Consumer Health preferred)
Strong ability to translate strategy into actionable activation plans
Experience collaborating with CS&I, Sales, RGM and Brand teams
Solid understanding of distribution, pricing, competition and shopper insights
Proven experience in activation calendar planning and POS execution
Strong analytical skills and confidence in KPI tracking
Excellent stakeholder management at market and cluster level
Structured, proactive and execution‑driven working style
Fluency in German and English, with strong communication skills in both languages
Benefits We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Hybrid Working Approach We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.
We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here
Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) All application materials, including resumes and CVs, must be submitted in English. Thank you.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo
We are driven by our purpose to Make Lives Better Through Trusted Health and Wellness Solutions, Accessible to All.
Industry
Pharmaceutical Manufacturing
Company size
5,001-10,000 employees
Founded
1887
Headquarters
Dublin, County Dublin
LinkedIn followers
112,893
Total funding
$4.6B
Perrigo Company plc is a leading pure-play self-care company with over a century of experience in providing high-quality health and wellness solutions to consumers primarily in North America and Europe. As a pioneer in the over-the-counter (OTC) self-care market, Perrigo offers trusted self-care solutions that can be used without the need for a prescription, ensuring accessibility and choice for consumers across molecules, dosage forms, and value tiers.
Perrigo's unique business model leverages its complementary businesses, where cash-generative store brand private label offerings fuel investments for leading brands, including Opill®, Mederma®, Compeed®, EllaOne®, and Jungle Formula®.
For more information, visit www.perrigo.com.
Offices: 10-12 Hogan Place, The Sharp Building, Dublin, County Dublin, IE · 515 Eastern Ave, Allegan, MI 49010, US · Nazareth, 9810, BE · Vienna, AT · Paris, FR
How many Healthcare jobs are open in Stuttgart, Germany right now?
There are currently 190 open healthcare positions in Stuttgart, Germany listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Healthcare roles in Stuttgart, Germany?
Companies currently hiring include Robert Bosch Hospital, Sana Kliniken, medmix, IVC Evidensia DACH, Orthopädie-Technik Kächele GmbH, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Healthcare jobs in Stuttgart, Germany?
Yes — 39 of the 190 open healthcare positions offer remote or hybrid work (4 remote, 35 hybrid).
How do I apply for Healthcare jobs in Stuttgart, Germany?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.