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Full-time
high school, bachelor degree
Posted 2d ago
~40 hrs/week
Responsibilities
The Director is responsible for developing and implementing marketing strategies to attract new residents and maintain the community's philosophy. They oversee all promotional activities, manage the marketing budget, and handle the admissions process including contracts and state documentation.
Requirements
Candidates must have a high school diploma and a business or marketing-related degree with 2 to 4 years of professional experience. Proficiency in healthcare/assisted living marketing and the ability to work flexible hours are required.
Full job description
Job Purpose: Responsible to present Vibrant Life philosophy in the community, to perspective clients, and family members. Responsible for developing and maintaining marketing strategies to meet agreed company objectives. Evaluate customer research, marketing conditions, competition and implement marketing plan as needed. Oversee all marketing, advertising, and promotional activities.
Essential Duties and Responsibilities:
Manage and coordinate all marketing, advertising and promotional activities
Analysis of current market conditions and competitor information
Develop and implement marketing plans
Manage the productivity of the marketing plans and projects
Monitor, review and report an all marketing activity and results
Manage the marketing budget
Deliver marketing activity within agreed budget
Develop pricing strategy
Maintain price sheets and marketing packets for new residents.
Liaison with media and advertising
Create and maintain proper levels of all marketing materials, keeping within the marketing budget
Maintain marketing database with all contacts, referral sources, marketing logs, availability sheets and in-person visits
Develop and maintain relationships for referral sources and new business
Responsible for all correspondence and communication to potential clients including: inquiry calls, tours and all follow-up letters, e-mails and phone calls
Train other employees on inquiry calls and tour protocol for back-up as needed
Attend and participate in meetings and trainings
New admission contracts and gathering all state required documentation
Maintain State required documents
Other duties as assigned by the Executive Director
Education and/or Work Experience Requirements: Compassion/skills to help people focus on the living at New Friends. High School Diploma or equivalent required. Business or marketing-related degree or equivalent professional qualification with 2 to 4 years of experience. Experience in all aspects of developing and maintaining marketing strategies. Technical marketing skills for healthcare/assisted living. Proven experience in customer and market research. Relevant industry knowledge. Must have a desire to work in the health care field. Must be able to read, write, and speak English fluently. Must be able to work as part of a management team. Ability to work flexible hours as needed.
Vibrant Life Senior Living is committed to providing the amazing care you deserve through personalized living and care plans. We understand that each person has individual needs and we use your family history, medical history, interests, and activities to develop the perfect support program for you.
How many Healthcare jobs are open in Kalamazoo, MI right now?
There are currently 338 open healthcare positions in Kalamazoo, MI listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Healthcare roles in Kalamazoo, MI?
Companies currently hiring include Bronson Healthcare, Family Health Center Inc., Stryker, ADVISACARE HOSPICE LLC, CVS Health, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Healthcare jobs in Kalamazoo, MI?
Yes — 14 of the 338 open healthcare positions offer remote or hybrid work (0 remote, 14 hybrid).
How do I apply for Healthcare jobs in Kalamazoo, MI?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.