Head of Digital & Delivery Marketing - Hospitality Brand
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Head of Digital & Delivery Marketing - Hospitality Brand
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$70k–$85k/yr
Full-time
Posted 57d ago
~40 hrs/week
Responsibilities
Lead the digital growth strategy by managing performance marketing, CRM, and loyalty programs to drive revenue. Oversee commercial partnerships with delivery aggregators like Deliveroo, Uber Eats, and Just Eat to optimize profitability and customer experience.
Requirements
Must have proven experience working with third-party delivery platforms and a strong background in performance marketing and digital growth. Requires a commercially sharp individual capable of managing budgets, ROI, and leading a small internal team.
Full job description
Direct delivery is growing fast. Digital acquisition is a priority. Loyalty is an untapped opportunity. This is the role that connects all three.
As Head of Digital & Delivery Marketing, you'll have full ownership of performance marketing, CRM & loyalty, and all delivery channel strategy. You'll sit at the intersection of data, strategy and execution - with real autonomy, a small team to lead, and direct accountability for revenue across all three verticals.
This is a senior role for someone who's done it before, thinks commercially, and wants to shape how a major hospitality brand grows digitally over the next few years.
What you'll be doing
Delivery & aggregators
Own and manage all aggregator partnerships - Deliveroo, Uber Eats and Just Eat - from a commercial and strategic perspective
Drive delivery revenue through promotional strategy, paid visibility and platform optimisation
Review pricing, menus and delivery proposition to maximise profitability and customer experience
Identify performance gaps and implement data-led improvement plans
Performance & digital marketing
Lead paid social and digital advertising strategy across key acquisition channels
Own performance marketing budgets, ROI, ROAS and acquisition efficiency
Monitor and optimise website performance, conversion and the digital customer journey
Use data to drive channel optimisation and build performance dashboards
CRM & loyalty
Define and lead CRM strategy across email, SMS and app - acquisition, onboarding, engagement and reactivation
Own the loyalty programme, building emotional connection as well as commercial return
Lead customer segmentation, targeting and personalisation
Use customer data to identify opportunities to drive incremental visits, spend and lifetime value
Who you are
Experience working with or alongside third-party delivery platforms (Deliveroo, Uber Eats, Just Eat or similar) - this is a must
Proven experience in performance marketing, digital growth or a similar commercially led role
Strong understanding of paid media, digital acquisition and conversion optimisation
Experience with CRM, lifecycle marketing and customer segmentation
Commercially sharp - you own budgets, you own ROI, and you know how to talk about both
Confident using data to make decisions and build reporting frameworks
Experience managing agencies, external partners and a small internal team
Equally comfortable thinking strategically and getting hands-on when needed
💸 Salary: £70-85K depending on experience 🏡 Logistics: Hybrid with 3-4 days a week in London, 1-2 WFH
The successful candidate will have the right to work in the UK.
At Up Collective we scale fashion and lifestyle brands on Shopify through creative, landing pages and paid media.
Industry
Marketing Services
Company size
2-10 employees
Founded
2020
Headquarters
Berlin, Berlin
LinkedIn followers
324
At Up Collective we help scale fashion and lifestyle brands on Shopify. We do this through creative design, performance marketing and landing page design.
In short we build your ads, buy the right traffic and make sure it converts. All you have to do is bring us a strong product, stock and a great customer experience. We plug into your existing set up as needed if you already have great solutions for some of these processes in place.
We are experts in Meta advertising, Google Ads and TikTok. Together we have over 25 years of experience in e-commerce performance marketing for US, UK and European brands. Our aim is to add value your entire proposition from creative strategy to media buying to tracking to your website journey.
How many Data & Analytics jobs are open in City of Westminster, United Kingdom right now?
There are currently 131 open data & analytics positions in City of Westminster, United Kingdom listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Data & Analytics roles in City of Westminster, United Kingdom?
Companies currently hiring include American Express, King, NCC Group, the7stars, Oliver Wyman, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Data & Analytics jobs in City of Westminster, United Kingdom?
Yes — 98 of the 131 open data & analytics positions offer remote or hybrid work (2 remote, 96 hybrid).
How do I apply for Data & Analytics jobs in City of Westminster, United Kingdom?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.