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Lead a network of stores in North-West Italy by supporting Store Managers and optimizing sales performance. Coordinate commercial operations between the Italian leadership team and the Danish headquarters while promoting company culture.
Proven experience as a Regional Manager within the retail or FMCG sector is required. Candidates must possess strong leadership skills and fluency in both Italian and English.
Founded in 2013 in Denmark, NORMAL is an atypical and fast-growing retail brand. Currently present in 10 European countries with over 1000 stores, NORMAL stands out for its unique concept, which combines everyday branded products at low prices with a fun and surprising customer experience.
We have great plans to grow and expand NORMAL in Italy, and you will get the chance to join our team at a fun and exciting time.
NORMAL is no normal company.
We empower and extensively delegate to our employees, always for the greater good of NORMAL. We play to win, not to avoid losing. We are not afraid of trying out new things, and we operate as a strong community, always working together toward one common goal – delivering an excellent customer experience.
For practical reasons, you’ll be based in Milan area, and we expect you to reside in the area to facilitate your travel.
This is important because we prefer face-to-face dialogue over virtual interactions, as we value personal connections.
You should speak English and be open to travel in your area (Lombardia, Piemonte, Liguria) at least 3/4 times a week.
Please note: we only accept CVs in English
Regional Manager (Lombardia, Piemonte, Liguria) – a vital playing coach and culture ambassador
As our new Regional Manager, you will work closely with our Country Manager, local Store Managers and staff, as well as HQ teams in Italy and Denmark. This is a hands-on role involving a wide range of tasks – no two days will be the same.
Your main responsibilities:
Lead a network of stores, supporting Store Managers and their teams with an hands on approach.
Lead by example, optimizing sales and implementing best practices in your region.
Conduct regular store visits focusing on performance indicators, budgeting, and execution quality.
Recruit, train, and coach Store Managers in your region.
Coordinate commercial operations with the Italian leadership team and HQ in Denmark.
Embody and promote the culture and values of Normal in your daily work.
Are we a match?
We are looking for a playful new Regional Manager with an experimental and out-of-the-box approach, who shares our passion for creating an outstanding customer experience and can lead from the front lines. We want an outgoing leader with strong drive and a continuous improvement mindset. You should be passionate about retail performance and capable of handling unexpected situations.
Requirements:
Proven experience as a Regional Manager in retail / FMCG (GDO) sector.
Natural, structured, and results-oriented leadership.
Ability to manage multiple priorities and make quick decisions.
Positive and proactive attitude, even during peak periods.
Excellent communication skills in both Italian and English, written and spoken
You ideally should be based in Milan area, with high mobility within Nord-West Italy.
What you bring:
You are a passionate, engaged, and inspiring manager.
You enjoy sharing your knowledge, helping your teams grow, and seeing them succeed.
You have the energy and ambition to contribute to a bold and exciting project.
You thrive in a dynamic environment where not everything follows a fixed model (yet).
Position Details:
Permanent contract
Compensation: Fixed (starting from € 45.000) + bonus
Company car for personal and business use
Location: Normal stores in Lombardia, Piemonte, Liguria
Full-time
Start date: AugustSeptember 2026
The recruitment process:
We offer a structured and human-centered recruitment journey to get to know each other better:
Phone call & Video interview with the People Development Partner
Personality test to better understand your communication and management preferences.
Video interview with the Country Manager and Regional Manager.
Business case to assess your operational approach.
Visit a NORMAL store for hands-on experience and final interview with the Country Manager and Regional Manager
Please note: we only accept CVs in English
Normale varer - unormale priser
At NORMAL, we sell normal products at abnormal prices. The product range comprises well-known brands within categories such as skin care, oral care, shampoo, makeup and cleaning agents. In short: All the things that you need for your everyday life, and all the things that should not be missing in your home. All products sell at fixed low prices, and you will find no bargains or knock-out offers in our stores. But on the other hand, the prices will not have changed when you visit the store again. NORMAL is much more than fixed low prices and branded goods. Our goal is that you should always get a new and unique experience when you come to one of our stores. Even if your last visit was only a week ago. Therefore, our permanent assortment of well-known branded goods is continuously supplemented by new and exciting items that find their way to the shelves and podiums. The maze-like store set-up invites you to go treasure hunting for products from known and unknown brands, and you will always find a new surprise waiting just around the corner. NORMAL is a Danish-owned retail chain. The first store opened in the Danish city of Silkeborg in April 2013, and since then more than 400 stores have opened in five additional countries: Norway, Sweden, the Netherlands, France and Finland.
Offices: Godthåbsvej 41, Skanderborg, Danmark 8660, DK
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