Milan, Lombardy, Italy · Hybrid
$33k–$42k/yr
From day one at Unobravo, we’ve been on a mission to make mental health support truly accessible to everyone by normalizing therapy, fostering openness, and breaking down the stigma that still surrounds it. Our success i…
Skills: Copywriting, Brand Narrative, Performance Marketing, Campaign Ideation, Storytelling
Milan, Lombardy, Italy · Hybrid
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Milan, Lombardy, Italy · On-site
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The Copywriter will create and adapt content across all brand touchpoints, including websites, video, and paid assets, while ensuring consistency in tone of voice. They will collaborate with clinical and marketing teams to produce creatively effective and clinically sound communications for the mental health sector.
Candidates must have solid experience in integrated brand campaigns and paid digital copy for platforms like Meta, TikTok, and YouTube. Fluency in both Italian and English, along with proficiency in using AI tools for creative workflows, is required.
From day one at Unobravo, we’ve been on a mission to make mental health support truly accessible to everyone by normalizing therapy, fostering openness, and breaking down the stigma that still surrounds it.
Our success is driven by an exceptional team dedicated to providing high-quality, accessible care, anytime, anywhere. With over 9,500 qualified therapists and more than 7 million therapy sessions delivered, we’re proud to have made a meaningful difference in countless lives.
Join us as our new Copywriter in the Marketing team: an opportunity to shape innovation in the mental health industry and drive solutions that make a global impact.
We’re seeking someone bold and visionary, ready to break barriers and fuel our international expansion.
This is a 100% hands-on role: writing, ideation, cross-team coordination. You'll report directly to the Creative Lead Copywriting and work closely with Brand designers and teams across Paid Media, Comms, Product and Clinical.
A note on the space we operate in: Unobravo works in mental health, a regulated field that demands a high standard of responsibility in every message we put out.
Our communications are subject to clinical and regulatory guidelines, and every piece of content must meet them. The challenge, and the opportunity, is precisely this: finding creative, thoughtful ways to communicate sensitive topics within those guardrails, without ever flattening or trivializing them.
The Essentials
Seniority: Mid-Level
Languages: Italian, English
Preferred Location: Milan
Salary range: EUR 33,000 - 42,000 in line with our commitment to transparent and equitable compensation practices
What You'll Do
You'll sit at the intersection of brand narrative and performance-driven content, writing copy that moves people and moves the needle. Your work will span the full brand ecosystem, from campaign ideation to paid assets, always grounded in Unobravo's tone of voice, and always meeting the clinical and regulatory standards our space demands.
Write and adapt copy across all brand touchpoints, website, video, B2B materials, events, partnerships, ensuring Unobravo's tone of voice stays consistent and recognizable regardless of channel, format, or funnel stage
Contribute to 360° brand campaigns from ideation through execution, across formats ranging from OOH and TV to digital and live events
Own paid copy quality (Meta, TikTok, YouTube) on two levels: writing directly when needed, and overseeing assets produced with AI support or external agencies
Partner closely with the Clinical Strategist and cross-functional teams (Paid Media, Comms, Product, CRM, Influencer Marketing) to ensure every message is both creatively effective and clinically sound
Help evolve Unobravo's tone of voice guidelines as part of an active consolidation project, integrating AI tools into your daily workflow to amplify output without compromising quality
✅ Must-have skills
Solid experience as a copywriter, with a portfolio demonstrating versatility across formats and channels
Solid experience writing for integrated brand campaigns and adapting copy across touchpoints (digital, video, OOH, website)
Hands-on experience with paid digital copy (Meta, TikTok, YouTube) and performance logic, including quality oversight of assets produced by third parties or with AI support
Ability to absorb a tone of voice quickly and reproduce it consistently across very different contexts and audiences
Strong conceptual and storytelling skills, with a sharp eye for tonal nuance and detail
Fluency with AI tools as part of daily creative work: you experiment, integrate, and push their potential without losing sight of quality
Operational autonomy: you own projects and drive them forward independently
Fluent in Italian and English
🚀 Power-Ups
In-house experience within a brand or marketing team
Agency background with exposure to large-scale integrated campaigns
Sensitivity toward mental health and experience communicating on delicate topics with care and responsibility
✨ Not everyone checks every box, and that's okay. If this role inspires you and you're passionate about making an impact in our mission, we'd love to hear from you.
Step into a work environment that's in constant motion, and ever-evolving. Be part of a company that's on the rise!
Your mental health matters. Get access to exclusive discounts on psychotherapy sessions with our professionals: your well-being comes first.
Enjoy unforgettable company retreats, team-building experiences, nationwide aperitivo parties and more.. Because we love celebrating milestones together!
We speak your language, and want you to speak ours! Enjoy a free membership and conversation courses on our language platform to grow personally and professionally.
Celebrating the passing of time is also fun at Unobravo! All employees can enjoy a day off on the month of their birthday.
On World Mental Health Day, we step back together, giving each of us an additional day off to rest, reflect and recharge.
Enjoy extra days off to celebrate the arrival of your little ones. Available for all parents, including biological fathers, same-sex parents, adoptive, and foster parents. Because every family deserves time to connect.
At Unobravo, what truly connects us isn’t just what we do: it’s how we do it.
If you’re curious to discover the values and behaviors that guide us every day, take a look at our Culture Page and see what being part of Unobravo really means.
At Unobravo, everyone is welcome. We value individuality and believe that diverse perspectives make us stronger.
We’re proud to be an equal-opportunity employer and to provide reasonable accommodations to ensure a fair and accessible hiring process for all.
If you require any support or adjustments during the application or interview process, please let us know, we’ll do our best to make sure you have a positive experience.
Every application is carefully reviewed by our Talent team. If your profile matches the role, we’ll reach out to schedule an introductory call.
Our selection journey may vary depending on the position, but it’s always designed to be clear, engaging, and meaningful. You might be invited to complete a case study and will meet your future manager and key team members along the way, so you can get a real sense of what it’s like to work with us, because finding the right fit goes both ways.
And don’t worry! You’ll always have a dedicated point of contact from our Talent team to guide you through each step and make sure you have the best possible experience.
We will create a world where taking care of our mental health is considered normal.
Unobravo is Europe's leading mental health platform, founded by psychologists to make real therapeutic support genuinely accessible and break stigma at scale. A registered Clinical Center with APA recognition, connecting people with therapists selected for expertise and empathy. Trusted by hundreds of thousands across 7 million sessions – proof that when clinical rigour meets human warmth change can happen. All while being part of a movement changing how the world sees mental health.
Offices: Napoli, NA, IT
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