Sofia, Sofia-City, Bulgaria · Remote OK
About Daye Daye is a gynaecological health R&D company on a mission to bridge the gender health gap. We are bridging the world of medical devices with the aesthetic and accessibility of a consumer brand. From our medical…
Skills: Growth marketing, Paid social, Paid search, CRM, Email marketing
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The Growth Marketing Executive will rotate through various marketing channels including paid social, search, and CRM to gain a comprehensive understanding of the growth engine. They will manage real campaigns, analyze performance metrics, and contribute to cross-channel strategy while providing coverage for channel owners.
Candidates must have 2-3 years of marketing experience, ideally in a D2C or e-commerce environment, with proven expertise in at least one growth channel. Strong data literacy and the ability to work collaboratively in a fast-paced, ambiguous start-up environment are essential.
Daye is a gynaecological health R&D company on a mission to bridge the gender health gap. We are bridging the world of medical devices with the aesthetic and accessibility of a consumer brand. From our medical-grade & CBD-coated Tampons, to our at-home vaginal microbiome, STI and HPV screening, and pain-free Hormone Tests, we operate at the intersection of D2C, B2B, and retail across multiple geographies. Our mission is to enable our patients to connect the dots and receive holistic care across their vaginal, menstrual, and hormonal health.
Most marketing roles ask you to pick a lane early. This one is built to do the opposite.
You'll join Daye's growth team and rotate through every channel we run — paid social, paid search, email/CRM, organic and content, and site conversion — learning each one directly from the person who owns it. Each rotation gives you real work, not shadowing: you'll run campaigns, manage segments, brief creative, and report on results inside that channel, with its owner as your mentor.
The goal is a marketer who understands the whole growth engine — how a paid campaign feeds an email flow, how a landing page decides whether either one pays off — and who can step into any channel when the team needs it. When a channel owner is on leave or the business shifts, you're the person who keeps that seat warm. Over time, you'll specialise in the channel where your strengths and our needs meet — that direction is yours to shape as much as ours.
To be clear about what this is and isn't: it's not an entry-level role or an internship with a nicer title. We're looking for someone with a couple of years of marketing behind them who already knows at least one channel well and wants to deliberately build breadth before going deep.
The role location is Sofia, Bulgaria.
Working at Daye, you will be collaborating with a passionate, motivated and international group of top performers. Our team is big enough so you can grow, but lean enough so you can make a real impact. We're always pushing boundaries, for us that's the first step to a fulfilling and rewarding career. We move fast and we are not afraid of making mistakes or adapting. We believe no problem is too big to solve. We also believe everyone is an owner, which gives all of us at Daye the scope and space to grow. For this we offer:
Does this role sound like a good fit? Apply today by sending us your CV!
Only shortlisted candidates will be contacted.
Bringing a new Daye in gynae health ☀️
Daye is a female-founded gynae health start-up on a mission to close the gender health gap for good. We started out with the invention of the world’s first pain-relieving tampon, designed to support the 90% of women who experience menstrual cramps. After helping over 75,000 women & AFAB individuals kick period pain to the curb, we launched our second generation tampon to facilitate the at-home detection of vaginal infections, STIs and HPV. Next, we want to develop solutions for under-served gynae health conditions like endometriosis, PCOS and menopause. Within the next five years, we will build an ecosystem where every woman can understand, monitor, and improve her health from her smartphone.
Offices: The Biscuit Factory, Cacao Studios, office 301, Southwark, London, LONDON SE16 4DG, GB
View all jobs at DayeBringing a new Daye in gynae health ☀️
Daye is a female-founded gynae health start-up on a mission to close the gender health gap for good. We started out with the invention of the world’s first pain-relieving tampon, designed to support the 90% of women who experience menstrual cramps. After helping over 75,000 women & AFAB individuals kick period pain to the curb, we launched our second generation tampon to facilitate the at-home detection of vaginal infections, STIs and HPV. Next, we want to develop solutions for under-served gynae health conditions like endometriosis, PCOS and menopause. Within the next five years, we will build an ecosystem where every woman can understand, monitor, and improve her health from her smartphone.
Offices: The Biscuit Factory, Cacao Studios, office 301, Southwark, London, LONDON SE16 4DG, GB
View all jobs at Daye