About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Digital analytics, Web analytics, Google Analytics 4, Adobe Analytics, Google Tag Manager
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
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WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and e…
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About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Media planning, Media buying, Digital marketing, Campaign strategy, Ad servers
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Analytical Skills, Effective Communication, MS PowerPoint, MS Excel, Collaboration
Perímetro Urbano Medellín, Antioquia, Colombia · Remote OK
Mid level
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Media planning, Digital media, Data analysis, Consumer insight, Media buying
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Skills: Retail media, Campaign management, Bidding, Budgeting, Data analysis
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Media planning, Digital media, Data analysis, Consumer insight, Team management
Düsseldorf, North Rhine-Westphalia, Germany · Hybrid
Senior
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Product, Application and Offensive Security Engineer
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WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and e…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Media planning, Campaign management, Data analysis, Microsoft PowerPoint, Microsoft Excel
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Digital media planning, Digital media buying, Performance marketing, Display advertising, Social media advertising
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Skills: Data quality management, Campaign analysis, User lifecycle management, Google Analytics 4, Data integrity
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Media planning, Advertising, Data analysis, Communication, Microsoft Office
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Media planning, Digital media, Media buying, Campaign management, Data analysis
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Full-time
Flexible working hours, Remote work, Work abroad option, Training and development, AI training, Mental wellbeing platform
Posted 3d ago
~39 hrs/week
Responsibilities
You will help clients improve the measurability of their websites, apps, and marketing activities through advanced analytics implementations. You will also manage tracking solutions, create measurement plans, and provide actionable insights to optimize campaigns and customer journeys.
Requirements
The role requires 1-4 years of experience in digital or web analytics and proficiency with platforms like Google Analytics 4 or Adobe Analytics. Candidates must have technical skills in HTML, JavaScript, and Tag Management, along with fluent Dutch language skills.
Full job description
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Note: for this role it is necessary to speak and write fluently Dutch.
Ben jij iemand die enthousiast wordt van data, websites en online marketing? Vind je het leuk om technische vraagstukken op te lossen én klanten te helpen bij het verzamelen van de juiste inzichten? Dan zijn wij op zoek naar jou!
Wat ga je doen?
Als Data & Tech Specialist help je klanten om hun websites, apps en marketingactiviteiten beter meetbaar te maken. Je werkt aan vraagstukken rondom analytics implementaties, tag management, consent management en het verzamelen van betrouwbare data. Daarbij zorg je ervoor dat marketingteams beschikken over de juiste inzichten om campagnes en klantreizen te optimaliseren.
Je houdt je bezig met het implementeren en beheren van trackingoplossingen, het opstellen van meetplannen en het uitvoeren van analyses op webdata. Omdat de toepassingen van analytics voortdurend veranderen, krijg je veel ruimte om nieuwe technieken en oplossingen te verkennen.
Je werkt direct samen met klanten, marketeers, developers en dataspecialisten. Daarbij bouw je stap voor stap meer verantwoordelijkheid op in klantcontact, stakeholdermanagement en consultancy.
Jouw profiel:
Je hebt 1-4 jaar ervaring binnen digital analytics, web analytics of een vergelijkbare rol
Je hebt ervaring met Google Analytics 4, Adobe Analytics of vergelijkbare analytics-platformen
Je hebt kennis van Tag Management Systemen zoals Google Tag Manager, Tealium, Relay42 of vergelijkbaar
Je hebt ervaring met HTML, JavaScript en het implementeren van tracking
Je vindt het leuk om analyses uit te voeren en inzichten te vertalen naar concrete verbeteringen
Ervaring met dashboarding in DataStudio is een pré
Je hebt basiskennis van consent management en de juridische aspecten rondom tracking en cookies
Je bent proactief, communicatief sterk en vindt het leuk om veel klantcontact te hebben
Je spreekt en schrijft vloeiend Nederlands en kunt jezelf goed redden in het Engels
Wat bieden wij? Bij WPP Media werk je in een ambitieus en creatief team aan een merk dat volop in ontwikkeling is. Je krijgt de ruimte om echt impact te maken op hoe we ons in de markt positioneren, hoe we proposities lanceren en hoe we thought leadership tot leven brengen.
Flexibiliteit: Mogelijkheid om thuis te werken, flexibele werktijden én zelfs voor een tijdje in het buitenland (EU).
Groeikansen: Volop ruimte voor ontwikkeling in een innovatief en dynamisch team.
Salaris: Een marktconform salaris (op basis van 38,75 uur per week).
Toegang tot M Academy: Voor uitgebreide trainingen en workshops in zowel hard als soft skills, inclusief specifieke AI-trainingen.
Mental Wellbeing: Toegang tot het platform Tellus
Vakantie: 8% vakantiegeld en 26 vakantiedagen per jaar (plus 9 extra bij te kopen!).
Hybrid Working allowance: €30 netto per maand bij fulltime.
Bring Your Own Device (BYOD): Je ontvangt een maandelijkse telefoonvergoeding van €57,50 netto.
Alleo benefits: Via onze samenwerking met Alleo ontvang je maandelijks €10 persoonlijk budget dat je kunt besteden aan voordelen die passen bij jouw lifestyle en welzijn.
Lunchfaciliteiten: Voordelige lunch in de kantine en een barista voor verse koffie.
Zorgverzekering: Profiteer van onze collectieve zorgverzekering.
Team:
Naast het samenwerken met klanten en interne teams ben je dagelijks in contact met directe collega's. Daarbij is het delen van kennis belangrijk en helpen we elkaar waar nodig. Omdat iedere klant andere wensen en doelen heeft is het belangrijk op de hoogte te zijn van de mogelijkheden in de markt; van analytics-oplossingen zoals server-side tagging tot marketingimplementaties, en van GA4 tot integraties met marketingplatformen. In deze dynamische wereld is het belangrijk dat je het leuk vindt om zelf met nieuwe technieken aan de slag te gaan om ervoor te zorgen dat onze klanten voorop blijven lopen in de markt.
Binnen ons interdisciplinaire Data, Tech & Analytics team delen we kennis en toffe projecten, maar ook daarbuiten biedt WPP Media allerlei mogelijkheden om te leren en ontwikkelen. Daarnaast duiken we graag samen het terras op en organiseren activiteiten als boulderen of pubquizes!
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Related keywords
Data & Tech SpecialistDigital AnalyticsWeb AnalyticsGoogle Analytics 4Adobe AnalyticsGoogle Tag ManagerTealiumRelay42HTMLJavaScriptTrackingDataStudioConsent ManagementCookiesMarketing AutomationServer-side tagging