WPP Media: Senior Associate, Programmatic, MENA - Beirut
Beirut, Beirut Governorate, Lebanon · Hybrid
Mid level
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Social media management, Content creation, Trend spotting, Community management, Data analysis
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Data analysis, Econometric modelling, Regression analysis, R, Python
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and e…
Special capital Region of Jakarta, Java, Indonesia · On-site
Senior
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Special capital Region of Jakarta, Java, Indonesia · On-site
Entry level
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Digital marketing, Social media management, Content planning, Project management, Influencer marketing
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Paid social media, Campaign management, Strategic planning, Data analysis, Client relationship management
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Programmatic advertising, Digital media strategy, Team management, DV360, Prisma
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: SEO, Generative Search Optimization, Technical SEO, Content strategy, Team leadership
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Media planning, Strategy development, Marketing analysis, Media buying, Account management
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and e…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Programmatic advertising, DV360, The Trade Desk, MediaMath, Xandr
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
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Full-time
Medical insurance, Group retirement plans, Vision insurance, Dental insurance, Paid time off, Preferential partner discounts
Posted 9d ago
~40 hrs/week
Responsibilities
The Senior Associate will plan, execute, and optimize programmatic media campaigns across multiple DSPs, with a primary focus on Amazon. They will also collaborate with the commerce team to develop data-backed strategies and provide insights to stakeholders to drive sales growth.
Requirements
Candidates must have at least 2 years of hands-on experience in programmatic operations and campaign management. Proficiency in core trading platforms like Amazon DSP, DV360, and The Trade Desk is required.
Full job description
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
We are seeking a highly skilled and experienced Senior Associate, Programmatic to join our commerce team – a dynamic and fast-paced team. The ideal candidate will have a deep understanding of the programmatic advertising landscape, excellent analytical skills, and a proven track record of driving successful programmatic campaigns, particularly on Amazon. More importantly, the candidate should be eager to learn and adapt to the requirements of the team and client. This role involves strategic planning, execution, and optimization of programmatic media buys to drive sales growth for commerce clients.
Campaign Management: Plan, execute, and manage programmatic campaigns across multiple DSPs, with specialization in Amazon DSP. This includes setting up campaigns, managing budgets, optimizing bids, and analyzing performance.
Audience Targeting: Develop and implement sophisticated audience targeting strategies using first-party, second-party, and third-party data to reach desired demographics and achieve campaign objectives.
Performance Optimization: Continuously monitor and analyze campaign performance, identifying areas for improvement and implementing optimizations to maximize ROI and achieve KPIs.
Platform Expertise: Maintain a deep understanding of various programmatic platforms (e.g., Amazon, DV360, The Trade Desk) and stay up to date on industry’s best practices and emerging trends.
Reporting and Analysis: Generate regular reports on campaign performance, providing insights and recommendations to stakeholders. Analyze data to identify trends, opportunities, and areas for improvement.
Vendor Management: Collaborate with external vendors (Amazon), including DSPs, data providers, and suppliers, to ensure smooth campaign execution and optimal performance.
Budget Management: Manage campaign budgets effectively, ensuring efficient allocation of resources and maximizing ROI.
Strategic thinking: Build data-backed, strategic recommendations on achieving client KPIs (sales, NTB, ROAS) through DSP for business reviews, annual strategies and ad-hoc consultancy.
Collaboration: Work closely with the rest of the commerce team and upper funnel media teams to align programmatic strategies with overall commerce and business objectives.
Innovation: Explore and test new programmatic technologies, strategies, and tactics to drive innovation and improve campaign performance.
Development: Working with line manager and team leadership to help train and develop junior team members. Leading by example motivates and encourages those with less experience.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growthand Development to Mobilize the Enterprise.
Confidence in core trading platforms, particularly Amazon, DV360 and TTD is plus.
Market-leading knowledge of digital advertising and programmatic ecosystem, with 2+ years of hands-on experience in programmatic operations & campaign management.
A good understanding of the programmatic ecosystem which includes programmatic tech - SSPs/ ad exchanges, DSPs, ad servers, and data providers.
In-depth knowledge of media vendors, platforms, verification partners and DSPs such as Amazon, Display and Video 360, the Trade Desk, etc.
Familiarity of running campaigns through various buying and deal types including OMP, PMP, programmatic guaranteed with the ability to differentiate each.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.