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We Love X logoWe Love X

SEO Lead (f/m/d)

Berlin, Germany · On-site

Senior

<h2 id="about-the-job">About the Job</h2> <p>We're looking for an SEO Lead to take ownership of our affiliate portfolio and scale it. You'll work with some of the biggest publishers in the world and have a direct impact …

Skills: SEO Strategy, Affiliate Marketing, Team Management, On-page SEO, Off-page SEO

We Love X logo

SEO Lead (f/m/d)

We Love X

Berlin, Germany • On-site

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Senior

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  • Full-time
  • Posted 67d ago
  • ~40 hrs/week

Responsibilities

The SEO Lead will drive the growth and revenue expansion of an affiliate portfolio by developing long-term SEO strategies and launching new sites. They will also manage and coach a team of SEO Content Managers to ensure high performance across multiple verticals.

Requirements

Candidates must have substantial experience in on-page and off-page SEO with a proven track record of managing teams and driving organic growth. Native German and fluent English skills are required, along with an analytical mindset suitable for a fast-paced startup environment.

Full job description

About the Job


We're looking for an SEO Lead to take ownership of our affiliate portfolio and scale it. You'll work with some of the biggest publishers in the world and have a direct impact on revenue.


You'll drive SEO strategy across multiple affiliate sites spanning a wide variety of verticals, lead continuous go-lives into new markets, and manage a small team of SEO Content Managers. You'll have the autonomy to set direction, prioritize what moves the needle, and act fast when things change - because in SEO, they always do.


At WLX, SEO isn't a support function - it's a driving force. We have the resources, the management backing, and the hands-on expertise to make things happen. And unlike an agency, everything we build is ours: our own projects, run in close collaboration with the world's biggest publishers. That means real ownership, real impact, and no client briefs.


If you thrive on launching new projects, love the pace of a high-growth environment, and want to shape a growing portfolio worth millions across a constantly expanding range of verticals — this is the role for you. You'll report to the Head of Product and collaborate closely with publishers, vertical managers, and content teams to turn SEO opportunities into measurable business results.


This is what you'll do



  • Lead revenue expansion of existing affiliate sites: Develop and implement long-term SEO strategies, optimize high-value pages for rankings and CTR, and own backlink campaigns across multiple affiliate sites.

  • Launch new affiliate sites end to end: From keyword clustering, topic mapping, content structure, and coordinating stakeholders to take new sites live from scratch.

  • Drive on-page and off-page performance: Conduct content audits, improve SERP feature capture, manage link-building tactics, and work with agencies and publishers to strengthen domain authority.

  • Identify and unlock growth opportunities: Research publishers, size new markets, assess domain authority and traffic trends, and weigh expansion options against business growth frameworks.

  • Manage and develop a team of SEO Content Managers: Set clear priorities, hold people accountable, coach for growth, and have the hard conversations when needed.


This is what you’ve got



  • Substantial on-page and off-page experience in SEO, with a track record of driving organic growth at scale.

  • Proven experience managing a team and getting the best out of people while keeping standards high.

  • Native German and fluent in English (C1+), you can operate confidently with stakeholders in both languages.

  • Analytical and structured - you prioritize what matters, communicate clearly, and make decisions under pressure.

  • Comfortable working in a fast-paced, flat, startup-style environment.

  • Experience in iGaming or other affiliate marketing industries is a plus.


About Us


At We Love X, we build and run high-performing comparison platforms and conversion funnels that connect millions of users with the right products and services. As a market leader in SEA-based affiliation across multiple verticals, we turn high-intent traffic into scalable growth for our partners. Over the past years, we’ve also built one of the fastest-growing SEO businesses in our space, partnering with some of the world’s largest publishers. Beyond our own sites, We Love X constantly incubates new, performance-marketing-driven business models – from first idea to international scale.

Related keywords

SEOAffiliate MarketingiGamingOrganic GrowthBacklinksCTRSERPDomain AuthorityKeyword ResearchContent StructurePerformance MarketingConversion FunnelsMarket SizingStakeholder CollaborationStartup

About We Love X

LinkedInVisit site

We're building the number-one comparison affiliate for digital goods! Come and join us! We are hiring!

Industry
Advertising Services
Company size
11-50 employees
Founded
2013
Headquarters
Berlin
LinkedIn followers
2,944

We Love X is a leading force in the affiliate space, dedicated to making advertising always add value. Starting as a SEA-focused company, we've expanded into broader PPC channels, TV advertising, and SEO. As the world's largest affiliate in the dating market, we operate 200 websites across 12 languages, specializing in driving high-quality traffic and simplifying purchasing decisions with effective marketing funnels. Driven and founderled, our bootstrapped and independent status allows us to innovate and quickly adapt to market needs. Join us in creating the super affiliate of tomorrow's dating industry. We Love Values Our core values are not just marketing slogans but part of our DNA and are apparent in everything we do, across our teams at WLX. Before applying please read them carefully. We Love Growing Together · Enthusiastically share knowledge and learnings · Hunger for personal and professional growth · Embrace constructive and honest feedback · Succeeding together using our individual talents We Love Getting Shit Done · Run it like you own it and make it happen · Teams win over individual egos · Communicate with purpose and clarity · Short decision paths cut corporate crap We Love Owning Outcomes · Consider the impact on our funnel in everything we do · Act proactively and react fast to consequences · Take responsibility for the success of We Love X · Learn from mistakes and don’t make them twice We Love Data · We enjoy taking calculated risks · Understanding causality empowers smart actions · Key Performance Indicators are part of our DNA · Test. Evaluate. Optimize. Repeat.

Offices: Cuvrystraße 4, Berlin, 10997, DE

Performance MarketingAffiliate MarketingOnline MarketingIntent MarketingSEAGoogle AdsPPCComparisonAffiliationCRO
View all jobs at We Love X

About We Love X

LinkedInVisit site

We're building the number-one comparison affiliate for digital goods! Come and join us! We are hiring!

Industry
Advertising Services
Company size
11-50 employees
Founded
2013
Headquarters
Berlin
LinkedIn followers
2,944

We Love X is a leading force in the affiliate space, dedicated to making advertising always add value. Starting as a SEA-focused company, we've expanded into broader PPC channels, TV advertising, and SEO. As the world's largest affiliate in the dating market, we operate 200 websites across 12 languages, specializing in driving high-quality traffic and simplifying purchasing decisions with effective marketing funnels. Driven and founderled, our bootstrapped and independent status allows us to innovate and quickly adapt to market needs. Join us in creating the super affiliate of tomorrow's dating industry. We Love Values Our core values are not just marketing slogans but part of our DNA and are apparent in everything we do, across our teams at WLX. Before applying please read them carefully. We Love Growing Together · Enthusiastically share knowledge and learnings · Hunger for personal and professional growth · Embrace constructive and honest feedback · Succeeding together using our individual talents We Love Getting Shit Done · Run it like you own it and make it happen · Teams win over individual egos · Communicate with purpose and clarity · Short decision paths cut corporate crap We Love Owning Outcomes · Consider the impact on our funnel in everything we do · Act proactively and react fast to consequences · Take responsibility for the success of We Love X · Learn from mistakes and don’t make them twice We Love Data · We enjoy taking calculated risks · Understanding causality empowers smart actions · Key Performance Indicators are part of our DNA · Test. Evaluate. Optimize. Repeat.

Offices: Cuvrystraße 4, Berlin, 10997, DE

Performance MarketingAffiliate MarketingOnline MarketingIntent MarketingSEAGoogle AdsPPCComparisonAffiliationCRO
View all jobs at We Love X

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