Poulsbo, Washington, United States · Hybrid
$85k–$100k/yr
Job DetailsJob Location: Watson Furniture Group - Poulsbo, WAPosition Type: Full TimeSalary Range: $85,000.00 - $100,000.00 SalaryJob Shift: DayJob Category: MarketingWelcome. We’re glad you’re here. And we&r…
Skills: Demand Generation, Campaign Management, Digital Marketing, Product Marketing, CRM Systems
Poulsbo, Washington, United States · Hybrid
$75k–$95k/yr
Job DetailsJob Location: Watson Furniture Group - Poulsbo, WAPosition Type: Full TimeSalary Range: $75,000.00 - $95,000.00 Salary/yearWelcome. We’re glad you’re here. And we’re not just saying that. We&…
Skills: Content Strategy, Brand Storytelling, Copywriting, Editing, Product Launch Messaging
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
Develop and execute integrated marketing campaigns to drive awareness, lead generation, and business growth. Partner with sales and brand teams to manage product launches and optimize the customer journey through automation and analytics.
Requires 3–7 years of experience in demand generation or digital marketing with proficiency in CRM and automation platforms. Strong analytical skills and experience with B2B marketing or manufacturing industries are preferred.
Job DetailsJob Location: Watson Furniture Group - Poulsbo, WAPosition Type: Full TimeSalary Range: $85,000.00 - $100,000.00 SalaryJob Shift: DayJob Category: MarketingWelcome. We’re glad you’re here. And we’re not just saying that. We’re glad we’re here too. We are proud of this company and take great pleasure in introducing you to the Watson difference.
We are builders.
For more than 60 years we have designed and built revolutionary and award-winning workplace solutions for some of the most dynamic and innovative companies. Our designs are functional, simplistic, and manufactured with a high respect for our environment and our people. We are proud to source the best talent and materials at our manufacturing facility in Poulsbo, WA.
We’re looking for a Campaign & Demand Generation Manager who can transform marketing priorities into integrated campaigns that drive awareness, engagement, customer growth, and business results.
This role sits at the intersection of strategy, execution, and performance. You’ll partner closely with the Director of Marketing, Content & Brand Manager, sales teams, and division leaders to bring products, campaigns, and initiatives to market in a thoughtful and measurable way.
While demand generation is a critical component of this role, it is not the only focus. This position also plays an important role in product launches, go-to-market planning, customer engagement strategies, and campaign execution across multiple divisions and customer segments.
You understand that great marketing isn't measured by activity alone. It's measured by outcomes.
You know how to connect messaging, content, customer journeys, automation, and campaign execution into a coordinated system that creates meaningful business impact.
If you enjoy turning ideas into action, connecting strategy to execution, and continuously improving marketing performance, we'd love to meet you.
This role may be based in either the Seattle metropolitan area or Kitsap County.
While our preference is for candidates located near Watson's headquarters in Poulsbo, we are open to strong candidates located in the Seattle area.
Following onboarding, this role is expected to work on-site four days per week at their primary work location.
Candidates should also expect periodic travel to Watson's headquarters in Poulsbo for planning sessions, product launches, team collaboration, and key business initiatives.
The best marketing happens when teams stay connected to the products, customers, and people they support. Whether based in Seattle or Poulsbo, collaboration and visibility into the business are important parts of this role.
Campaign Strategy & Planning
Develop integrated marketing campaign strategies that support product launches, brand initiatives, customer engagement, lead generation, and business growth objectives
Build campaign plans aligned with company goals and division priorities
Coordinate campaign execution across marketing team members and key stakeholders
Manage campaign timelines, deliverables, and launch readiness
Ensure campaigns are executed consistently across channels and audiences
Product Launch & Go-to-Market Support
Partner with the Content & Brand Manager and division leaders to support new product launches
Help develop go-to-market plans and campaign strategies for new products and initiatives
Coordinate launch activities across marketing channels and customer touchpoints
Support launch measurement and post-launch performance analysis
Ensure campaigns effectively communicate customer value and market positioning
Demand Generation & Customer Growth
Develop integrated demand generation strategies leveraging organic, owned, earned, and paid channels
Improve lead quality and conversion performance throughout the customer journey
Support audience segmentation, targeting, and lead nurturing initiatives
Partner with sales teams to improve marketing contribution to pipeline growth
Identify opportunities to increase engagement and conversion across customer segments
Marketing Automation & Customer Journey Management
Manage and optimize marketing automation programs and workflows
Support CRM and lead management processes
Develop nurture campaigns and customer journey programs
Identify opportunities to improve engagement, conversion, and customer experience throughout the funnel
Ensure customers receive relevant information at the appropriate stage of their journey
Analytics & Performance Reporting
Track campaign performance and key marketing metrics
Develop regular reporting and insights for leadership
Analyze campaign effectiveness and recommend improvements
Measure marketing contribution to business objectives and growth goals
Help create a culture of data-informed decision making
Partner closely with sales teams to improve lead quality and campaign effectiveness
Collaborate with the Content & Brand Manager to align campaign execution with messaging and brand strategy
Work with division leaders to understand business priorities and growth opportunities
Coordinate efforts across internal teams and external partners as needed
Stay current on campaign management, demand generation, automation, and customer acquisition best practices
Evaluate emerging marketing tools, technologies, and opportunities
Recommend improvements that increase efficiency, effectiveness, and business impact
Help Watson continue evolving its marketing capabilities as the business grows
3–7 years of experience in demand generation, campaign management, digital marketing, product marketing, or related fields
Experience developing and executing integrated marketing campaigns
Experience supporting product launches, go-to-market initiatives, or customer engagement programs
Experience with CRM systems and marketing automation platforms
Strong analytical, reporting, and problem-solving capabilities
Strong project management and organizational skills
Experience using data and insights to guide marketing decisions
B2B marketing experience
Experience with Salesforce, Account Engagement (Pardot), HubSpot, or similar platforms
Experience managing multi-channel campaigns
Experience supporting lead generation and pipeline growth initiatives
Experience within manufacturing, commercial furniture, architecture, design, construction, or related industries
Familiarity with marketing attribution, customer journey mapping, and funnel optimization
Someone who enjoys turning ideas into action
Someone who can balance strategy with execution
Someone who is highly organized and comfortable managing multiple priorities
Someone who enjoys solving problems and improving systems
Someone who is curious and continuously learning
Someone who values collaboration and builds strong relationships across teams
Someone who can think analytically without losing sight of the customer experience
Someone who believes marketing should create meaningful business impact
As part of your application, please submit a brief summary of a campaign you personally led or significantly contributed to, including:
Campaign objective
Audience
Channels utilized
Results achieved
Key lessons learned
Candidates selected to move forward in the interview process should expect to complete an interview exercise as part of the evaluation process.
The exercise is designed to assess campaign thinking, prioritization, problem solving, and marketing strategy development.
We're not looking for perfection. We're looking to understand how you think, how you approach marketing challenges, and how you connect strategy to execution.
This role is expected to fall in the range of $85,000–$100,000 annually depending on experience, capability, and overall fit.
Culture & Benefits
Onsite gym and showers
Campus walking trail
Fun, challenging, and engaging culture
Pride and satisfaction of manufacturing tangible products
Insane curiosity
Excited and enthusiastic about your work
Embrace and exhibit our values
Competitive wages
401(k) plan with matching contribution
Profit sharing program
Extensive healthcare plans
A fun, challenging, and engaging culture
Pride and satisfaction in manufacturing tangible, well-built products
Why Watson?
Everything we do is rooted in thoughtful design and a deep respect for how things are made.
At Watson, marketing isn't about creating noise. It's about helping the right people discover solutions that improve how work gets done. It's about bringing products to market thoughtfully, telling meaningful stories, and creating connections that matter.
This role plays a critical part in turning strategy into action and helping Watson continue to grow.
If you're excited about building campaigns, launching products, driving engagement, and making a measurable impact on the business, we'd love to hear from you.
Furniture for the Forward Thinking Office
Everything we do at Watson is rooted in soulful design. Design that is guided first by the functional needs of our clients. Design that is refined to achieve a timeless and understated beauty that doesn't scream “look at me.” Design that is executed respectfully, uses honest materials, and delivers deeply satisfying quality.
Offices: 26246 Twelve Trees Lane NW, Poulsbo, WA 98370, US
Furniture for the Forward Thinking Office
Everything we do at Watson is rooted in soulful design. Design that is guided first by the functional needs of our clients. Design that is refined to achieve a timeless and understated beauty that doesn't scream “look at me.” Design that is executed respectfully, uses honest materials, and delivers deeply satisfying quality.
Offices: 26246 Twelve Trees Lane NW, Poulsbo, WA 98370, US
