Marietta, Georgia, United States · On-site
Description The Director of Performance Marketing is responsible for leading and scaling the Performance Marketing function within the Digital Marketing department. This role oversees a team of ~ 8 digital coordinators, …
Skills: Performance Marketing, People Management, Google Ads, Meta Ads, Paid Media Strategy
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Lead and scale the performance marketing function by managing a team of digital coordinators and managers to optimize client programs. Drive revenue growth and operational efficiency through data-driven strategies and cross-functional collaboration with sales leadership.
Requires a bachelor's degree and over 10 years of experience in performance or growth marketing, including at least 3 years of people management. Deep expertise in Google Ads, Meta, and analytical decision-making is essential.
Description
The Director of Performance Marketing is responsible for leading and scaling the Performance Marketing function within the Digital Marketing department. This role oversees a team of ~ 8 digital coordinators, search and social PPC managers, and Digital Success Managers, ensuring the successful execution, optimization, and continuous improvement of client performance programs. This position serves as the center of excellence for performance marketing strategy, operations, and delivery—driving results through strong leadership, data-driven decision-making, cross-functional collaboration, and operational excellence.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Requirements
Direct Response Marketing Experts
At UpSwell Marketing, we don’t just send mail—we deliver results. For over 15 years, we’ve helped small businesses attract new, loyal customers with targeted direct mail and digital campaigns that drive real revenue. We’ve mailed millions of postcards and thanks to our nationwide network of printers, we get your campaign from print to in-home faster than anyone in the industry. We specialize in businesses that thrive on local customers, including Auto Repair Shops, Dental Practices, Fitness Centers, and Home Services businesses. With 100+ marketing experts on our team, you get the firepower of decades of experience plus the latest tools to drive real revenue. But we’re more than just a marketing vendor—we’re your partner in success. Your dedicated UpSwell marketing consultant and account management team will work with you every step of the way to create customized, high-performing campaigns that bring measurable results. Ready to bring in more customers? Let’s talk.
Offices: 1850 Parkway Place, Suite 1000, Marietta, Georgia 30067, US
Direct Response Marketing Experts
At UpSwell Marketing, we don’t just send mail—we deliver results. For over 15 years, we’ve helped small businesses attract new, loyal customers with targeted direct mail and digital campaigns that drive real revenue. We’ve mailed millions of postcards and thanks to our nationwide network of printers, we get your campaign from print to in-home faster than anyone in the industry. We specialize in businesses that thrive on local customers, including Auto Repair Shops, Dental Practices, Fitness Centers, and Home Services businesses. With 100+ marketing experts on our team, you get the firepower of decades of experience plus the latest tools to drive real revenue. But we’re more than just a marketing vendor—we’re your partner in success. Your dedicated UpSwell marketing consultant and account management team will work with you every step of the way to create customized, high-performing campaigns that bring measurable results. Ready to bring in more customers? Let’s talk.
Offices: 1850 Parkway Place, Suite 1000, Marietta, Georgia 30067, US
