A. About the Agency We’re the world’s largest independent global B2B marketing agency, where curious minds create the future. This is where you’ll find thought-provoking, ego-quashing, mistake-learning, all-including, co…
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Full-time
Annual Leave, Flexi-health Benefits, Birthday Celebration And Day Off, Medical And Vaccine/booster Leave, Learning And Development Program, Wellness Initiatives
Posted 3d ago
~40 hrs/week
Responsibilities
Lead the planning and execution of integrated B2B marketing programmes with a focus on media-led growth and demand generation. Act as a strategic advisor to global clients, managing multi-channel campaigns and optimizing media budgets for maximum ROI.
Requirements
Requires 4-7+ years of experience in B2B marketing or agency roles with deep expertise in digital media channels and content syndication. Must possess strong client-facing skills and the ability to link media performance to commercial business outcomes.
Full job description
A. About the Agency We’re the world’s largest independent global B2B marketing agency, where curious minds create the future. This is where you’ll find thought-provoking, ego-quashing, mistake-learning, all-including, convention-breaking, and always-growing marketers with a passion for what they do. Our recent accolades include being B2 ANA’s Large Agency of the Year, a Top 10 B2B Marcomms Agency in both the UK and the US, and a win at LinkedIn’s Marketing Partner Awards for Inspiring Excellence.
B. Role overview We are looking for an ambitious and commercially-minded Client Marketing Manager for our Syndey office with a strong media specialism to develop and deploy integrated B2B marketing programmes for global clients.
Acting as a trusted client advisor, you will sit at the intersection of client marketing, media strategy and activation - owning the planning, execution and optimisation of multi-channel campaigns, with a particular focus on media-led growth, demand generation and audience engagement.
This role is ideal for someone who combines strong client management with hands-on media expertise, particularly across digital, paid and content syndication channels.
C. Key responsibilities
1. Client marketing & programme leadership
Lead the planning, direction and execution of integrated client marketing programmes
Act as a strategic advisor to clients, translating business objectives into effective go-to-market and campaign strategies
Own end-to-end programme delivery, including timelines, performance tracking and commercial management
Lead client meetings, briefings and workshops, ensuring clear alignment on objectives and outcomes
Build strong senior stakeholder relationships to drive account growth and retention
2. Media strategy & activation (core specialism)
Develop and execute integrated media strategies across paid, owned and earned channels
Plan and manage campaigns across key platforms (e.g. paid social, programmatic, search, premium publishers)
Allocate and optimise media budgets to maximise performance, engagement and ROI
Analyse campaign and creative performance and provide clear recommendations to improve outcomes
Stay ahead of media trends, platform changes and emerging opportunities
3. Content syndication & publisher management
Own the identification, briefing and management of content syndication vendors and premium media partners
Develop clear, insight-led briefs to publishers to drive high-quality demand and lead generation
Leverage publisher relationships and industry networks to unlock high-value audience access and opportunities
Evaluate partner performance, optimising channel mix based on lead quality, engagement and conversion
Ensure strong alignment between content, audience targeting and media placement
4. Cross-functional collaboration
Work closely with strategy, content, creative and sales activation teams to deliver cohesive, integrated campaigns
Ensure media plans align to broader ABM, demand generation and pipeline objectives
Collaborate with internal and external teams to bring media-led ideas to life in a compelling, customer-centric way
5. Performance & commercial management
Track and report on programme performance, KPIs and ROI
Lead account reviews, value measurement and optimisation planning
Support commercial forecasting, programme estimating and pipeline tracking
Identify opportunities for account growth through media innovation and performance improvements
D. Skills & experience
4–7+ years’ experience in B2B marketing, media, or integrated agency roles
Strong experience across digital media channels (paid social, programmatic, search, content syndication)
Proven ability to plan, execute and optimise media campaigns
Experience working with content syndication vendors and premium publishers
Strong client-facing and stakeholder management skills
Commercial mindset with ability to link media performance to business outcomes
Analytical skills with experience interpreting campaign data and KPIs
Excellent communication and presentation skills
E. Nice to have
ABM experience
Familiarity with intent data and audience platforms (e.g. Bombora, 6Sense)
Experience working closely with sales teams or revenue functions
F. What success looks like
Media strategies clearly drive pipeline, engagement and commercial outcomes
Strong relationships built with clients, publishers and partners
Campaigns consistently optimised to improve performance and ROI
High-quality demand generated through effective media and content syndication execution
G. Benefits & Perks
20 days annual leave, which increases by 1 day for every year with us (up to 25 days)
Flexi-health benefits
Agile working arrangement (2 days on site)
Birthday celebration and day off
Medical and vaccine/booster leave
Dedicated learning and development program for every member of staff
Company Culture Committee covering wellness, D&I, CSR and social – lots of initiatives.
Team events (get together and enjoy with the team) and stuff to get involved with!
Working with a young, vibrant team in a globally renowned co-working environment
Related keywords
B2B MarketingMedia SpecialismPaid SocialProgrammaticSearchContent SyndicationABMDemand GenerationPipeline TrackingROIKPIsBombora6SenseIntent DataGo-to-market StrategyDigital Media
We deliver full-service B2B marketing solutions for world-class customer experiences – with an eye always toward the future. We believe in building connections. Between you and your customers. Between marketing and sales. Between potential and results. And we do it by combining agility, data-driven intelligence, and the creativity only humans can provide. Whether one-to-one or one-to-the-world, we drive innovative, powerful, behavior-changing marketing that moves people and moves the needle, in ways that have never been possible before.
Offices: 4 Maguire Street, 5th Floor, The Clove Building, London, London SE1 2NQ, GB · Level 7,, 8 Hill Street Surry Hills, Sydney, New South Wales 2010, AU · Reichenbachstraße 16, Munich, Munich 80469, DE · 16 Maiden Ln, 4th Floor, San Francisco, California 94108, US · 8 Cross Street, Level 18, Singapore, Singapore 048424, SG
Media Planning & BuyingContent MarketingDigital Media & MarketingTechnology Industry SpecialistsSocial MediaB2BABMMarketingCustomer Obsessed B2B MarketingUnified Marketing
We deliver full-service B2B marketing solutions for world-class customer experiences – with an eye always toward the future. We believe in building connections. Between you and your customers. Between marketing and sales. Between potential and results. And we do it by combining agility, data-driven intelligence, and the creativity only humans can provide. Whether one-to-one or one-to-the-world, we drive innovative, powerful, behavior-changing marketing that moves people and moves the needle, in ways that have never been possible before.
Offices: 4 Maguire Street, 5th Floor, The Clove Building, London, London SE1 2NQ, GB · Level 7,, 8 Hill Street Surry Hills, Sydney, New South Wales 2010, AU · Reichenbachstraße 16, Munich, Munich 80469, DE · 16 Maiden Ln, 4th Floor, San Francisco, California 94108, US · 8 Cross Street, Level 18, Singapore, Singapore 048424, SG
Media Planning & BuyingContent MarketingDigital Media & MarketingTechnology Industry SpecialistsSocial MediaB2BABMMarketingCustomer Obsessed B2B MarketingUnified Marketing
