Director, Consumer Growth & Revenue

Department: Sales & Marketing

Employment Type: Full Time

Location: Washington, DC

Compensation: $140,000 - $160,000 / year

Description

About the Role

• Own The Bulwark's consumer growth strategy across subscriptions, memberships, newsletters, podcasts, events, and future consumer products.
• Develop annual growth plans, revenue forecasts, and measurable business goals.
• Lead experimentation across acquisition, retention, pricing, packaging, promotional strategy, and monetization.
• Partner with executive leadership to identify new revenue opportunities and shape the future of The Bulwark's consumer business.

• Own paid acquisition strategy and investment across Meta, Google, podcast advertising, partnerships, and emerging growth channels.
• Develop full-funnel marketing strategies that drive subscriber acquisition and consumer revenue
• Partner with Editorial, Creative, and Audience Development to bring major campaigns, launches, and promotional initiatives to market.
• Ensure every marketing investment is measured against clear acquisition, conversion, retention, and revenue goals.

• Define lifecycle marketing strategy across onboarding, upgrades, renewals, retention, and win-back.
• Establish experimentation frameworks for paywalls, pricing, promotional offers, and packaging.
• Develop audience segmentation and personalization strategies that improve subscriber lifetime value.
• Partner with Analytics to build forecasting, attribution, and performance measurement that informs business decisions.

• Build and develop a high-performing growth organization as the business scales.
• Improve marketing operations, experimentation, forecasting, and measurement capabilities.
• Partner across Editorial, Audience Operations, Finance, Events, Product, and Executive Leadership to execute the company's growth strategy.
• Evaluate new products, channels, and platform opportunities that expand consumer revenue.

About You

• Significant experience leading consumer revenue, subscriptions, memberships, product marketing, or digital consumer businesses.
• A track record of growing subscriber, membership, or recurring-revenue businesses through acquisition, retention, and audience engagement.
• Deep expertise in paid media, lifecycle marketing, conversion optimization, and growth strategy.
• Experience managing meaningful paid media budgets across channels including Meta, Google, podcast advertising, partnerships, and other growth initiatives.
• Strong analytical skills and fluency with forecasting, subscriber economics, cohort analysis, attribution, performance measurement, and experimentation.
• Demonstrated ability to develop growth strategy and influence executive decision-making through data, experimentation, and commercial insight.
• Comfort operating in fast-moving, resource-constrained environments where strategy and execution go hand in hand.
• Experience navigating platform constraints and identifying creative ways to drive growth; familiarity with Substack is a plus.
• Strong cross-functional leadership skills and the ability to collaborate effectively with editorial, product, audience operations, business, analytics, and executive leadership teams.
• Curiosity, ownership, sound judgment, and a builder's mindset.
• Alignment with The Bulwark's mission and enthusiasm for helping grow one of the most engaged communities in media.

What We Offer

• Full employer-sponsored health plans
• 401(k) plan with employer match
• Generous vacation and paid time off
• Commuter benefits and Employee Assistance Program