New York, New York, United States · On-site
$260k–$310k/yr
Company Information: Launched in early 2020, Teremana Tequila is an ultra-premium, small-batch tequila founded by Dwayne ‘The Rock’ Johnson. It is crafted at Destileria Teremana de Agave in the highest peaks of the Jalis…
Skills: Brand Vision, Cultural Leadership, Experiential Marketing, Brand Activation, Retail Execution
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Lead the global brand strategy to build a culturally relevant premium identity grounded in the ethos of Mana. Oversee brand, content, social, PR, experiential, and performance marketing to drive commercial growth and retail execution.
Requires over 15 years of marketing leadership experience with a proven track record of scaling consumer brands. Must possess deep expertise in experiential marketing and the ability to influence at the executive level using data-driven insights.
Company Information:
Launched in early 2020, Teremana Tequila is an ultra-premium, small-batch tequila founded by Dwayne ‘The Rock’ Johnson. It is crafted at Destileria Teremana de Agave in the highest peaks of the Jalisco highland mountains with three expressions: Blanco, Reposado, and Añejo. Made from 100% fully mature Blue Weber Agave slow roasted in small traditional brick ovens and distilled in handmade copper pot stills, Teremana is one of the most awarded tequila brands in the world. Teremana has a simple goal; to create a high-quality, responsibly sourced tequila that is accessible by everyone to enjoy. To date, Teremana is one of the fastest-growing spirits brands in the world, reaching almost a million 9L cases sold in the rolling 12 months, faster than any other spirits brand in history.
Teremana loosely translates as ‘spirit of the earth’. The Latin word ‘terra’ meaning earth, and the Polynesian word ‘mana’, meaning spirit. Teremana stands for taking care of what and whom we love. From taking care of the land where we source our agave, to the painstaking process of creating our tequila, to the people we work and spend time with.
Learn more about Teremana: http://www.teremana.com/
Select trade press coverage:
Just Drinks- https://www.just-drinks.com/interviews/dwayne-is-i...,
The Spirits Business- https://www.thespiritsbusiness.com/2022/01/the-big...
Position Summary:
Teremana is entering its next phase. We need a Senior Vice President, Marketing to lead what comes next. This leader will build a premium, culturally relevant global brand that earns attention rather than buys it, grounded in our ethos of Mana. They will oversee brand, content, social, PR, experiential, partnerships, and the performance engine underneath it all.
What You’ll Lead
What You Believe
Share The Mana
At Teremana we have a simple goal; to create a high quality, responsibly sourced tequila that brings people together. One that starts conversations, creates laughter, and moments to appreciate those along with us on this journey of life.
Offices: 9 East 19th Street, New York, NY, US
View all jobs at Teremana TequilaShare The Mana
At Teremana we have a simple goal; to create a high quality, responsibly sourced tequila that brings people together. One that starts conversations, creates laughter, and moments to appreciate those along with us on this journey of life.
Offices: 9 East 19th Street, New York, NY, US
View all jobs at Teremana Tequila