What the Role Entails 1、结合PUBG MOBILE的产品特点和市场环境,制定在不同国家/地区的用户增长策略 2、深度分析广告素材(如CPI, CTR, IR, ROAS等关键指标)的投放效果,形成可复用的方法论 3、系统性追踪、收集并分析核心竞品及新兴战术竞技手游的投放策略、广告素材、市场活动及用户反馈,形成深度分析报告,为产品提供数据与洞察支持 4、与产品、社区、电竞赛事等团队协同,整合资源策划增长活动,助力产…
Skills: User Growth Strategy, Data Analysis, Ad Optimization, Market Research, Competitive Analysis
Business UnitCloud & Smart Industries Group (CSIG) is responsible for promoting the company's cloud and industry Internet strategy. CSIG explores the interactions between users and industries to create innovative solutio…
What the Role Entails 1、结合PUBG MOBILE的产品特点和市场环境,制定在不同国家/地区的用户增长策略 2、深度分析广告素材(如CPI, CTR, IR, ROAS等关键指标)的投放效果,形成可复用的方法论 3、系统性追踪、收集并分析核心竞品及新兴战术竞技手游的投放策略、广告素材、市场活动及用户反馈,形成深度分析报告,为产品提供数据与洞察支持 4、与产品、社区、电竞赛事等团队协同,整合资源策划增长活动,助力产…
Skills: User Growth Strategy, Ad Creative Analysis, Competitive Analysis, Data Analysis, Market Research
Business UnitCorporate Development Group (CDG) as the platform for the company's new business incubation and new business exploration, CDG is responsible for promoting development and innovation for important areas such …
Skills: Anti-Fraud Strategy, Risk Management, SQL, Python, Large Language Models
Business UnitCloud & Smart Industries Group (CSIG) is responsible for promoting the company's cloud and industry Internet strategy. CSIG explores the interactions between users and industries to create innovative solutio…
Business UnitThe S1 Legal & Administration Line functions as the backbone support system for corporate security, legal affairs, government affairs, administrative affairs, procurement, infrastructure, and corporate socia…
Skills: Regulatory Compliance, Legal Strategy, Licensing and Permits, Gap Analysis, Government Engagement
Business UnitCorporate Development Group (CDG) as the platform for the company's new business incubation and new business exploration, CDG is responsible for promoting development and innovation for important areas such …
Skills: Anti-Fraud Strategy, Risk Management, SQL, Python, Large Language Models
What the Role Entails 1、负责PUBGMOBILE国际赛事的策划工作,包括规划与搭建电竞赛事体系,制定电竞赛事发展策略,完成电竞赛事的赛制赛程策划,并持续调优; 2、负责PUBGMOBILE国际赛事的项目管理与赛事执行工作,完成各项赛事从策划到落地的各个环节,包括把控项目执行成本,项目流程跟进,赛事制播标准确立、赛事方案撰写、合作伙伴及供应商沟通、赛事执行等工作; 3、对赛事KPI负责,能够挖掘不同类型赛事用户的需…
What the Role Entails 1、负责PUBGMOBILE国际赛事的策划与赛事执行工作,基于不同赛事基调及受众玩家属性进行策划及环节落地,包括但不限于赛事视觉、直转播执行方案、艺人表演方案等,保障核心赛事环节的呈现效果; 2、基于赛事落地效果,建立赛事观赏性指标及监测机制,根据用户反馈及赛事数据对各项指标调优,高效结合内外部团队共同提高赛事观赏性; 3、具备一定赛事策划能力,通过对赛程赛制的调优和玩法丰富等多维度进一步提升…
What the Role Entails 1、负责PUBGMOBILE国际赛事的策划与赛事执行工作,基于不同赛事基调及受众玩家属性进行策划及环节落地,包括但不限于赛事视觉、直转播执行方案、艺人表演方案等,保障核心赛事环节的呈现效果; 2、基于赛事落地效果,建立赛事观赏性指标及监测机制,根据用户反馈及赛事数据对各项指标调优,高效结合内外部团队共同提高赛事观赏性; 3、具备一定赛事策划能力,通过对赛程赛制的调优和玩法丰富等多维度进一步提升…
What the Role Entails 1、负责PUBGMOBILE全球赛事俱乐部规范化管理工作,包括多选手事务管理、俱乐部行为合规管理、俱乐部事务协调、促进全球范围内俱乐部稳定健康发展; 2、负责PUBGMOBILE全球赛事联盟管理规则制定,包括赛区转会规则、选手招募规则等,以及单个赛事的规则制定和执行及判罚工作; 3、负责策划联盟管理模式,鼓励并吸引玩家对职业赛的参与,提升职业战队的青训力。 Who We Look For 1、…
Skills: Esports League Management, Project Management, Contract Drafting, Communication Skills, Cross-functional Collaboration
What the Role Entails 1、负责PUBGMOBILE全球赛事俱乐部规范化管理工作,包括多选手事务管理、俱乐部行为合规管理、俱乐部事务协调、促进全球范围内俱乐部稳定健康发展; 2、负责PUBGMOBILE全球赛事联盟管理规则制定,包括赛区转会规则、选手招募规则等,以及单个赛事的规则制定和执行及判罚工作; 3、负责策划联盟管理模式,鼓励并吸引玩家对职业赛的参与,提升职业战队的青训力。 Who We Look For 1、…
Skills: Esports Management, League Administration, Project Management, Contract Drafting, Communication
What the Role Entails 1、负责PUBGMOBILE国际赛事的策划工作,包括规划与搭建电竞赛事体系,制定电竞赛事发展策略,完成电竞赛事的赛制赛程策划,并持续调优; 2、负责PUBGMOBILE国际赛事的项目管理与赛事执行工作,完成各项赛事从策划到落地的各个环节,包括把控项目执行成本,项目流程跟进,赛事制播标准确立、赛事方案撰写、合作伙伴及供应商沟通、赛事执行等工作; 3、对赛事KPI负责,能够挖掘不同类型赛事用户的需…
What the Role Entails Tencent is looking for a Senior Legal Counsel focusing on overseas advertising platform and public welfare initiatives. As one of the key members in the Tencent overseas legal team, you will have an…
Skills: Legal Compliance, Commercial Contracting, Advertising Regulation, Data Protection, Privacy Law
Business Unit What the Role EntailsTencent Overseas Finance Center is a comprehensive financial management team that serves the globalization strategy of Tencent. It aims to build a global financial infrastructure to hel…
Business Unit What the Role EntailsTencent Overseas Finance Center is a comprehensive financial management team that serves the globalization strategy of Tencent. It aims to build a global financial infrastructure to hel…
What the Role Entails Tencent is looking for a Senior Legal Counsel focusing on overseas advertising platform and public welfare initiatives. As one of the key members in the Tencent overseas legal team, you will have an…
Business Unit What the Role EntailsAbout the Role We are seeking a Data Partnerships Specialist to support data operations and acquisition workflows for our frontier AI research initiatives. In this role, you will coordi…
Skills: Project Management, Data Ingestion, Vendor Management, Data Governance, AI/ML Workflows
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Full-time
Posted 37d ago
~40 hrs/week
Chinese
Responsibilities
Develop and implement user growth strategies for PUBG MOBILE across various global regions. Analyze advertising performance metrics and competitor strategies to provide data-driven insights and coordinate growth activities with cross-functional teams.
Requirements
Requires at least 3 years of experience in market operations, ad optimization, or data analysis within the internet or gaming industry. Candidates must have a deep understanding of the global mobile game market and proficiency in data visualization tools.
Full job description
What the Role Entails
1、结合PUBG MOBILE的产品特点和市场环境,制定在不同国家/地区的用户增长策略 2、深度分析广告素材(如CPI, CTR, IR, ROAS等关键指标)的投放效果,形成可复用的方法论 3、系统性追踪、收集并分析核心竞品及新兴战术竞技手游的投放策略、广告素材、市场活动及用户反馈,形成深度分析报告,为产品提供数据与洞察支持 4、与产品、社区、电竞赛事等团队协同,整合资源策划增长活动,助力产品的数据提升
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.
Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.
Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.
Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.
Tencent has been listed on the Stock Exchange of Hong Kong since 2004.
Offices: Tencent Seafront Towers, Nanshan District, Shenzhen, Guangdong, CN · 26th Floor, Mondriaan Tower, Amstelplein 54, Amsterdam, 1096 BC, NL · 8 T One Building, 10th,11th and 12th Floor (Unit 4-5), Soi Sukhumvit 40, Sukhumvit Road, Phra Khanong, Khlong Toei, Bangkok, 10110, OO · Suite 02 & 03, Level 17, Centrepoint South Tower,Mid Valley City, Lingkaran Syed Putra, Kuala Lumpur, MY · 2747 Park Blvd, Palo Alto, California 94306, US
Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.
Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.
Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.
Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.
Tencent has been listed on the Stock Exchange of Hong Kong since 2004.
Offices: Tencent Seafront Towers, Nanshan District, Shenzhen, Guangdong, CN · 26th Floor, Mondriaan Tower, Amstelplein 54, Amsterdam, 1096 BC, NL · 8 T One Building, 10th,11th and 12th Floor (Unit 4-5), Soi Sukhumvit 40, Sukhumvit Road, Phra Khanong, Khlong Toei, Bangkok, 10110, OO · Suite 02 & 03, Level 17, Centrepoint South Tower,Mid Valley City, Lingkaran Syed Putra, Kuala Lumpur, MY · 2747 Park Blvd, Palo Alto, California 94306, US